Harris Corporation New Approach to NAB2009 Addresses Broadcasters' Pressing Business Challenges on Show Floor and Online
February 13 2009 - 11:21AM
PR Newswire (US)
Harris to Demonstrate Cost-Effective Implementation of Advanced
Media Workflow and Deliver "Virtual NAB" Experience to Broadcasters
Passing on Costly Vegas Trip This Year CINCINNATI, Feb. 13
/PRNewswire-FirstCall/ -- Harris Corporation (NYSE: HRS), an
international communications and information technology company, is
bringing a unique, new approach to the upcoming National
Association of Broadcasters show taking place April 20-23 at the
Las Vegas Convention Center (North Hall, Booth N2502). Harris will
present a full-scale program of solutions-based demonstrations,
tips and techniques, and the latest technology advances that enable
any broadcast operation to cost-effectively implement an advanced
media workflow. In addition, to support broadcasters as they face
challenging economic conditions, the company will for the first
time deliver a "Virtual NAB" experience for broadcasters unable to
make the costly trip to this year's convention. "Facing
unprecedented economic challenges, broadcasters will head to
NAB2009 seeking concrete business solutions to help them compete
for viewer attention and shrinking advertising dollars in an
industry moving toward total media convergence," said Tim
Thorsteinson, president of Harris Broadcast Communications. "At
NAB, Harris will demonstrate how it bridges the gap between the
traditional broadcast and IT worlds with tight software controls,
enabling an advanced media workflow that manages every stage of the
content lifecycle and allows broadcasters to profit from new
revenue streams in both traditional and emerging business models."
From products to platforms to managed services, Harris offers a
singular set of end-to-end capabilities that any broadcast
operation can leverage to implement an advanced media workflow.
With a Harris-powered advanced media workflow, broadcasters can
manage complex advertising campaigns and program traffic and
scheduling across multiple delivery services (broadcast, mobile,
online, digital signage), with playlists passed off to a content
delivery system that handles the appropriate format and aspect
ratio conversion with a minimization of operating expense. The
result is a highly automated content management environment that
heightens creative and operational capabilities, reduces operating
costs, and enables swift deployment of world-class media services.
New Approach on Show Floor Taking its NAB approach beyond the
traditional laundry-list of product introductions, Harris will
provide visitors with access to a team of workflow technology
experts who will be on hand to discuss and offer solutions to
broadcasters' most pressing real-world business challenges,
including: -- How can broadcasters compete with Web-enabled and
other nonlinear content providers? -- What are the latest
technology innovations that enable broadcasters to reach viewers on
the go? -- What is the most cost-effective way to transition
traditional TV transmission to SD, HD, mobile? -- What are the
basics for creating 21st century master control for multichannel,
revenue-enhancing broadcast? NAB attendees are invited to visit the
Harris theater, where live presenters will offer tips and
demonstrations on topics ranging from how to drive new content
management schemes and improve overall operational quality, to how
to get live content to air faster. The theater will feature a
revolving program schedule that will enable visitors to add
presentations of interest into their convention agendas. In another
first, the Harris booth will also feature a groundbreaking master
control center that will demonstrate how an interoperable Harris
solution enables broadcasters to reduce operating costs per
channel, stem the loss of advertising revenue due to technical
failures, and promote rich image branding and viewer loyalty.
During the 63rd Broadcast Engineering Conference taking place at
NAB2009, Harris will present an unprecedented 12 technical papers
addressing the most recent developments in broadcast technology.
Presentation subjects include "Designing and Testing AFD-Enabled
Systems," "Metadata Challenges for Today's TV Broadcast Systems"
and "BXF: How's it Working in the Real World?" New Approach Online
"NAB is viewed as the prime opportunity for the industry to
converge and converse on the significant issues of the day, but it
also represents a considerable expense for both the manufacturers
and the broadcasters who make the annual trek," said Thorsteinson.
"Harris has a long-standing commitment to the broadcast industry
and the financial stability to not only weather a difficult economy
ourselves, but also to support our customers through this market
downturn. So for the broadcasters unable to make it to this year's
event, we will do our best to bring the show to them." The Harris
"Virtual NAB" will provide broadcasters who cannot attend this
year's Las Vegas event with an informative, near real-time NAB
experience without the hefty price tag. During the show, visitors
to the Harris Web site will have access to live video feeds from
the show floor, online demonstrations, a schedule of live
presentations by workflow experts, and selected excerpts from the
Harris presenters at the 63rd Broadcast Engineering Conference.
Preview At NAB2009, Harris will announce new products and
technology advances within every stage of an advanced media
workflow, including compression and networking solutions, video
servers, multiviewers, digital asset management, test and
measurement, transmission platforms for both traditional and
emerging delivery methods, and business-building software for
digital signage networks. Harris Broadcast Communications offers
products, systems and services that provide interoperable workflow
solutions that span the entire media delivery chain. The Harris
ONE(TM) solution brings together highly integrated and cost-
effective products that are ideal for emerging media business
models and for customers upgrading media operations to digital and
high-definition services. About Harris Corporation Harris is an
international communications and information technology company
serving government and commercial markets in more than 150
countries. Headquartered in Melbourne, Florida, the company has
annual revenue of $5.4 billion and 16,000 employees - including
nearly 7,000 engineers and scientists. Harris is dedicated to
developing best-in-class assured communications(R) products,
systems, and services. Additional information about Harris
Corporation is available at http://www.harris.com/. DATASOURCE:
Harris Corporation CONTACT: David Cohen, Director, Marketing
Communications, Harris Broadcast Communications, +1-610-327-6483, ;
or Brian Galante, Pipeline Communications, +1-570-425-2315, Web
site: http://www.harris.com/
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