Aflac Duck Helps Keep Policyholders in the Race
March 07 2008 - 8:00AM
PR Newswire (US)
Aflac Drives Home NASCAR Sponsorship with its new Commercial
Featuring Carl Edwards COLUMBUS, Ga., March 7 /PRNewswire/ -- Aflac
will launch its latest Aflac Duck television commercial featuring
NASCAR driver Carl Edwards in a spot called "Feathers," set to air
nationwide during the March 9th Kobalt Tools 500 race at the
Atlanta Motor Speedway. The 30-second spot opens on Edwards talking
via radio with his crew chief, Bob Osborne, who comments that the
other racers think Edwards has an advantage because of his Aflac
sponsorship. Edwards then turns his head and says, "Well if you're
ever sick and can't work, Aflac pays cash fast to help keep you in
the race, right?" It's then revealed that the Aflac Duck is
actually driving the car. The car speeds around the racetrack so
quickly that the Aflac Duck's feathers are streaming out of both
sides of the car and flying into the faces of the other
competitors, causing them to skew off the track. "We're educating
consumers on how Aflac is essential because we pay cash benefits to
policyholders quickly to help them pay their bills," said Paul Amos
II, president and chief operating officer, Aflac U.S. Aflac is the
primary sponsor of Edwards and the No. 99 Ford Fusion for eight
NASCAR races and the associate sponsor for the remaining 28. Aflac
is the official supplemental insurance partner of NASCAR. This
commercial marks the first time Aflac has incorporated its
sponsorship of NASCAR, which began in 2007, into its popular Aflac
Duck campaign. The spot illustrates in a humorous way how quickly
Aflac, the number one provider of guaranteed- renewable insurance
in the United States, pays claims. Edwards has become known as one
NASCAR's most voracious competitors, moving his way up from the
Craftsman Truck Series to NASCAR's elite Sprint Cup series and
winning a Busch Series Championship. In his career, Edwards has
accumulated two NASCAR-sanctioned track championships, three Rookie
of the Year honors, and 79 feature wins while racing on both dirt
and pavement tracks. "Feathers" is the 34th installment in the
Aflac commercial series produced by The Kaplan Thaler Group.
Beginning on March 10, 2008, the spot will run on major networks
and cable channels such as ABC, CBS, NBC, A&E, CNBC and
Discovery. The spot, racing wallpaper and a ring tone are available
on the new and improved aflacracing.com. About Aflac: For more than
50 years, Aflac products have given policyholders the opportunity
to direct cash where it is needed most when a life-interrupting
medical event causes financial challenges. Aflac is the number one
provider of guaranteed-renewable insurance in the United States and
the number one insurance company in terms of individual insurance
policies in force in Japan. Our insurance products provide
protection to more than 40 million people worldwide. Aflac has been
included in Fortune magazine's listing of America's Most Admired
Companies for seven consecutive years and in Fortune magazine's
list of the 100 Best Companies to Work For in America for ten
consecutive years. Aflac has also been recognized three times by
both Fortune magazine's listing of the Top 50 Employers for
Minorities and Working Mother magazine's listing of the 100 Best
Companies for Working Mothers. Aflac Incorporated is a Fortune 500
company listed on the New York Stock Exchange under the symbol AFL.
To find out more about Aflac, visit http://www.aflac.com/. About
The Kaplan Thaler Group: The Kaplan Thaler Group
http://www.kaplanthalergroup.com/ has been ranked by industry
publications as the one of the fastest-growing advertising agencies
in the U.S. and is touted for its breakthrough creative and
immediate results. KTG's blue-chip client roster includes Procter
& Gamble's Dawn and Swiffer, Aflac Incorporated, Champion,
Continental Airlines, Lunesta, Outback Steakhouse, Pfizer, Trojan,
US Bank and Wyeth (Centrum and Caltrate). KTG is part of the
Publicis Groupe, one of the world's largest communications holding
companies. About Roush Fenway Racing: Roush Fenway Racing operates
13 full-time motorsports teams, five in NASCAR Sprint Cup with
drivers Matt Kenseth, Jamie McMurray, Greg Biffle, Carl Edwards and
David Ragan; four in the Nationwide Series with Kenseth, Biffle,
Edwards, McMurray, Ragan, Erik Darnell and Colin Braun; three in
the Craftsman Truck Series with Darnell, Braun and Joey Clanton;
and one in the ARCA RE/MAX Series with Ricky Stenhouse, Jr. For
more information on any of the Roush Fenway Racing teams, log onto
http://www.roushfenway.com/. For sponsorship inquiries, please
contact Robin Johnson at 704.720.4645. (Logo:
http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO ) Media
Contacts: Analyst and Investment Contact: Laura Kane Kenneth S.
Janke, Jr. Aflac Incorporated Aflac Incorporated 706.596.3493
800.235.2667, Option 3; Fax: 706.324.6330
http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO
http://photoarchive.ap.org/ DATASOURCE: Aflac CONTACT: Media, Laura
Kane, +1-706-596-3493, , or Investors, Kenneth S. Janke, Jr.,
+1-800-235-2667 Option 3, +1-706-324-6330 (Fax), , both of Aflac
Web site: http://www.aflac.com/ http://aflacracing.com/
http://www.kaplanthalergroup.com/ http://www.roushfenway.com/
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