CME Names VSA as Agency of Record
December 13 2006 - 3:09PM
PR Newswire (US)
CHICAGO, Dec. 13 /PRNewswire-FirstCall/ -- CME, the world's largest
and most diverse financial exchange, has named VSA Partners, Inc.,
a global branding and strategic marketing firm, as its agency of
record. VSA will help develop CME's comprehensive brand identity
and work with the company's marketing team to create an integrated
marketing program that reflects CME's evolution and its enabling
role in the world economy. "VSA has extensive experience working
with companies undergoing transformation and with companies
launching new products and entering into new partnerships," said
CME Chairman Terry Duffy. "The VSA team has the talent and ability
to help us create a truly integrated and effective global marketing
strategy to ensure that we give new substance and greater
visibility to the evolving CME brand, consistent with our
leadership position." "CME is one of the world's most recognized
brands in global financial markets," said CME Chief Executive
Officer Craig Donohue. "As we continue to expand worldwide and
further diversify our business, we have a tremendous opportunity to
enhance CME's position as a leading global exchange and reach new
customers in new geographies and market sectors. We believe VSA
Partners is the right company to help us achieve these goals."
Headquartered in Chicago, VSA has a long list of world-class
clients, including BP, Caterpillar, Harley-Davidson, IBM, GE, the
Gap, Time Warner and The Coca-Cola Company. The agency's financial
services clients have included American Express, Ameritrade, and
First Data. Last month, VSA launched the brand identity for Chicago
2016, the campaign to bring the Summer Olympic Games to Chicago.
"VSA's collaboration with CME will go beyond advertising to include
corporate and customer communications, partner communications,
events and promotions," said CME Chief Marketing Officer John
Roberts. "Across a range of media, VSA's work will seek to create a
uniform understanding of CME through carefully tailored messages to
customers, investors, employees and partner audiences." VSA
collaborated with CME on its 2005 annual report to shareholders and
more recently helped develop and execute CME's new corporate
advertising campaign launched in September, "Smart People, Great
Results," with ads appearing in The Wall Street Journal, Financial
Times, Barron's and top-tier industry publications. Both the annual
report and the advertising campaign focus on CME's leading global
customers -- fund managers, financial advisors and professional
traders -- and show how CME benchmark futures and options products
improve the way markets work and enable users to achieve positive
financial results. "CME is an innovative organization with a rich
history and enormous possibilities ahead of it," said Jamie Koval,
a principal at VSA. "We're honored and excited to partner with CME
to convey the depth, breadth and scope of the company in new ways."
CME ( http://www.cme.com/ ) is the world's largest and most diverse
financial exchange. As an international marketplace, CME brings
together buyers and sellers on the CME Globex(R) electronic trading
platform and on its trading floors. CME offers futures and options
on futures in these product areas: interest rates, stock indexes,
foreign exchange, agricultural commodities, energy, and alternative
investment products such as weather, real estate and economic
derivatives. CME is a wholly-owned subsidiary of Chicago Mercantile
Exchange Holdings Inc. (NYSE:CMENASDAQ:CME), which is part of the
Russell 1000(R) Index and the S&P 500(R) Index. Statements in
this news release that are not historical facts are forward-looking
statements. These statements are not guarantees of future
performance and involve risks, uncertainties and assumptions that
are difficult to predict. Therefore, actual outcomes and results
may differ materially from what is expressed or implied in any
forward-looking statements. More detailed information about factors
that may affect our performance may be found in our filings with
the Securities and Exchange Commission, including our most recent
Quarterly Report on Form 10-Q, which can be obtained at its Web
site at http://www.sec.gov/ . We undertake no obligation to
publicly update any forward-looking statements, whether as a result
of new information, future events or otherwise. Chicago Mercantile
Exchange, CME, the globe logo, CME Globex and E-mini are trademarks
of Chicago Mercantile Exchange Inc. CLEARING 21 is a registered
trademark of CME and New York Mercantile Exchange, Inc. S&P,
S&P 500, NASDAQ-100, Nikkei 225, Russell 1000, Russell 2000,
TRAKRS, Total Return Asset Contracts and other trade names, service
marks, trademarks and registered trademarks that are not
proprietary to Chicago Mercantile Exchange Inc. are the property of
their respective owners, and are used herein under license. Further
information about CME and its products is available on the CME Web
site at http://www.cme.com/ . CME-G DATASOURCE: CME CONTACT: Media
Contacts, Anita Liskey, +1-312-466-4613, or William Parke,
+1-312-930-3467, ; or Investor Contact, John Peschier,
+1-312-930-8491, all of CME Web site: http://www.cme.com/
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