Aflac Names Chief Marketing Officer in Newly Created Position
October 03 2006 - 9:01AM
PR Newswire (US)
Marketing and branding veteran Jeff Herbert to join executive
management team COLUMBUS, Ga., Oct. 3 /PRNewswire/ -- Jeffrey M.
Herbert joined Aflac on October 3, 2006, in the newly created
position of senior vice president, chief marketing officer. A
20-year marketing and branding veteran, Jeff is responsible for
leading the U.S. operations strategic marketing efforts, which
includes national advertising, product development, market
development, consumer research and sponsorships. Ron Kirkland will
continue to be in charge of the day-to-day management of the sales
force. Commenting on adding Herbert to Aflac's executive management
team, executive vice president and chief operating officer for the
U.S., Paul S. Amos II stated: "This announcement demonstrates
Aflac's commitment to enhancing our marketing efforts in support of
sales. I believe that Jeff's brand management experience will
complement Ron's sales expertise and better position Aflac for
continued sales growth." Ronald Kirkland, senior vice president,
director of sales, further commented: "Jeff's background in
marketing and business development makes him the ideal person to
join the Aflac family. I look forward to working closely with him
as we develop new tools and vehicles to assist the sales force."
Prior to joining Aflac, Herbert held executive positions at The
Coca-Cola Company where he served as senior vice president of
marketing, providing strategic direction for the company's North
American portfolio, and as vice president, marketing and
innovation, where he assumed the leadership role for the company's
second largest business group. He has also served in executive
marketing positions for the Campbell Soup Company, the Zyman Group,
and Kraft General Foods. Herbert holds an MBA from the University
of Houston and a BBA from the University of Texas at Austin. "I am
excited to join Aflac, a company with one of the most highly
recognizable and innovative brands in recent history," said
Herbert. "With my new role comes the opportunity to work for one of
the best companies within the insurance industry, having created a
successful niche market with quality product offerings. I look
forward to contributing to and being a part of Aflac's long-term
success." For more than 50 years, Aflac products have given
policyholders the opportunity to direct cash where it is needed
most when a life-interrupting medical event causes financial
challenges. Aflac is the number one provider of
guaranteed-renewable insurance in the United States and the number
one insurance company in terms of individual insurance policies in
force in Japan. Aflac's insurance products provide protection to
more than 40 million people worldwide. Aflac has been included in
Fortune magazine's listing of America's Most Admired Companies for
six consecutive years and Forbes magazine's Platinum 400 List of
America's Best Big Companies for five consecutive years. In January
2006, Aflac was included in Fortune magazine's list of the 100 Best
Companies to Work For in America for the eighth consecutive year.
Aflac was also included in Fortune magazine's list of the Top 50
Employers for Minorities in August 2005, and in September 2005,
Aflac Japan was named the Life Insurance Company of the Year at the
Asia Insurance Industry Awards, sponsored by the Asia Insurance
Review. Aflac Incorporated is a Fortune 500 company listed on the
New York Stock Exchange under the symbol AFL. To find out more
about Aflac, visit aflac.com. (Logo:
http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO) Media
Contacts: Mechell Clark Laura Kane Aflac Incorporated Aflac
Incorporated (706) 243-8004 (706) 596-3493 Financial Analysts and
Investors: Kenneth S. Janke Jr. (706) 596-3265 - option 3
http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO
http://photoarchive.ap.org/ DATASOURCE: Aflac Incorporated CONTACT:
Media, Mechell Clark, +1-706-243-8004, or , or Laura Kane,
+1-706-596-3493, or , or Financial Analysts and Investors, Kenneth
S. Janke Jr., +1-706-596-3265 - option 3, or , all of Aflac
Incorporated Web site: http://www.aflac.com/
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