JDS Uniphase Offers Secure Alternative to Holograms
April 13 2005 - 5:10PM
PR Newswire (US)
JDS Uniphase Offers Secure Alternative to Holograms SecureShift(R)
Phantom: Unique Optical Solution for Brand Authentication SAN JOSE,
Calif., April 13 /PRNewswire-FirstCall/ -- JDS Uniphase Corporation
(Nasdaq: JDSU; TSX: JDU) today announced general availability of
its SecureShift(R) Phantom labels, which use innovative optical
brand protection technology to provide a significant advantage over
alternative methods such as holograms. "Our current work with
global brand owners indicates a pressing need for a new security
label providing easy visual identification and increased
counterfeit deterrence features" said Roy Bie, vice president and
general manager of the JDS Uniphase Flex Products Group. "Phantom
meets that need and offers a secure, attractive and affordable
alternative to current holographic technology. We believe it will
raise the performance bar for brand authentication systems." The
Organization for Economic Cooperation and Development (OECD) finds
that counterfeiting of branded products, including software,
pharmaceuticals, auto/aircraft spare parts and other consumer
products, accounts for more than five percent of world trade,
potentially costing brand owners as much as US$500 billion in lost
revenues annually. In addition to lost revenue and profit, negative
effects of counterfeiting can include the dilution of brand equity
and increased risk of corporate liability. To combat these effects,
companies are increasingly adopting authentication labels to
identify genuine products. Traditionally, holograms have been the
primary technology used for brand authentication. However, in
recent years, the uncontrolled proliferation of holographic
technology has created a sophisticated class of counterfeiters who
know how to use holograms. The JDS Uniphase SecureShift Phantom
labels utilize a number of innovations to provide enhanced security
and visual identification. * Phantom is based on a proprietary,
multi-layer pigment developed and manufactured exclusively by JDS
Uniphase, the same proprietary coating systems that produce the
Company's OVP(R) color-shifting pigment technology for currency
authentication, a world standard currently used on the currencies
of at least 100 countries. * The unique Phantom pigment is combined
with a revolutionary label printing process, developed and patented
by JDS Uniphase, to produce customizable images that exhibit
unique, easy to identify optical effects. * SecureShift Phantom
solutions will be produced exclusively at the Company's secure,
cGMP-compliant label production facility, which makes
authentication labels that protect brands for pharmaceuticals,
consumer electronics and other industries. The distinctive visual
effects of Phantom label technology can be customized to seamlessly
integrate into geometric shapes or customer logos. It is designed
to blend aesthetically with existing corporate graphics. Labels can
be produced in a wide variety of formats, in both conventional and
tamper- evident forms, and can include such features as
serialization and multiple covert layers, in addition to the
Phantom overt layer. About SecureShift SecureShift technologies
provide an industry leading range of unique and secure options for
companies that need to authenticate their products. SecureShift
solutions are based upon JDS Uniphase technology leadership in
overt security for global currencies. Today, SecureShift solutions
are in use by 6 of the top 20 research based pharmaceutical
manufacturers on 24 drug brands. Combined annual sales of products
whose brands are protected by SecureShift exceed US$50 billion.
More information about SecureShift technologies and solutions is
available at http://www.jdsu.com/. For More Information Customers
interested in learning more about SecureShift and SecureShift
Phantom authentication solutions are invited to contact JDS
Uniphase by calling 707-525-7007, or email at . About JDS Uniphase
JDS Uniphase Corporation, a worldwide leader in optical technology,
designs and manufactures products for fiberoptic communications, as
well as for markets where its core optics technologies provide
innovative solutions for industrial, commercial and consumer
applications. The Company's fiberoptic components and modules are
deployed by system manufacturers for the data communications,
telecommunications and cable television industries. The Company
also offers products for display, security, biotech, semiconductor
equipment, medical/environmental instrumentation, decorative,
aerospace and defense applications. More information is available
at http://www.jdsu.com/. DATASOURCE: JDS Uniphase Corporation
CONTACT: Randall Sutherland of JDS Uniphase Corporation,
+1-408-546-7028, or Web site: http://www.jdsu.com/
Copyright