JDS Uniphase Offers Secure Alternative to Holograms SecureShift(R) Phantom: Unique Optical Solution for Brand Authentication SAN JOSE, Calif., April 13 /PRNewswire-FirstCall/ -- JDS Uniphase Corporation (Nasdaq: JDSU; TSX: JDU) today announced general availability of its SecureShift(R) Phantom labels, which use innovative optical brand protection technology to provide a significant advantage over alternative methods such as holograms. "Our current work with global brand owners indicates a pressing need for a new security label providing easy visual identification and increased counterfeit deterrence features" said Roy Bie, vice president and general manager of the JDS Uniphase Flex Products Group. "Phantom meets that need and offers a secure, attractive and affordable alternative to current holographic technology. We believe it will raise the performance bar for brand authentication systems." The Organization for Economic Cooperation and Development (OECD) finds that counterfeiting of branded products, including software, pharmaceuticals, auto/aircraft spare parts and other consumer products, accounts for more than five percent of world trade, potentially costing brand owners as much as US$500 billion in lost revenues annually. In addition to lost revenue and profit, negative effects of counterfeiting can include the dilution of brand equity and increased risk of corporate liability. To combat these effects, companies are increasingly adopting authentication labels to identify genuine products. Traditionally, holograms have been the primary technology used for brand authentication. However, in recent years, the uncontrolled proliferation of holographic technology has created a sophisticated class of counterfeiters who know how to use holograms. The JDS Uniphase SecureShift Phantom labels utilize a number of innovations to provide enhanced security and visual identification. * Phantom is based on a proprietary, multi-layer pigment developed and manufactured exclusively by JDS Uniphase, the same proprietary coating systems that produce the Company's OVP(R) color-shifting pigment technology for currency authentication, a world standard currently used on the currencies of at least 100 countries. * The unique Phantom pigment is combined with a revolutionary label printing process, developed and patented by JDS Uniphase, to produce customizable images that exhibit unique, easy to identify optical effects. * SecureShift Phantom solutions will be produced exclusively at the Company's secure, cGMP-compliant label production facility, which makes authentication labels that protect brands for pharmaceuticals, consumer electronics and other industries. The distinctive visual effects of Phantom label technology can be customized to seamlessly integrate into geometric shapes or customer logos. It is designed to blend aesthetically with existing corporate graphics. Labels can be produced in a wide variety of formats, in both conventional and tamper- evident forms, and can include such features as serialization and multiple covert layers, in addition to the Phantom overt layer. About SecureShift SecureShift technologies provide an industry leading range of unique and secure options for companies that need to authenticate their products. SecureShift solutions are based upon JDS Uniphase technology leadership in overt security for global currencies. Today, SecureShift solutions are in use by 6 of the top 20 research based pharmaceutical manufacturers on 24 drug brands. Combined annual sales of products whose brands are protected by SecureShift exceed US$50 billion. More information about SecureShift technologies and solutions is available at http://www.jdsu.com/. For More Information Customers interested in learning more about SecureShift and SecureShift Phantom authentication solutions are invited to contact JDS Uniphase by calling 707-525-7007, or email at . About JDS Uniphase JDS Uniphase Corporation, a worldwide leader in optical technology, designs and manufactures products for fiberoptic communications, as well as for markets where its core optics technologies provide innovative solutions for industrial, commercial and consumer applications. The Company's fiberoptic components and modules are deployed by system manufacturers for the data communications, telecommunications and cable television industries. The Company also offers products for display, security, biotech, semiconductor equipment, medical/environmental instrumentation, decorative, aerospace and defense applications. More information is available at http://www.jdsu.com/. DATASOURCE: JDS Uniphase Corporation CONTACT: Randall Sutherland of JDS Uniphase Corporation, +1-408-546-7028, or Web site: http://www.jdsu.com/

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