Positive Response in Colorado to Cannabis Odor Elimination Product from Winning Brands
November 26 2014 - 7:00AM
Access Wire
New York, NY / ACCESSWIRE / November 26, 2014 /
Winning Brands (OTC:PK - WNBD) www.WinningBrands.com
There is growing interest in Winning Brands' joint venture
commercialization of Blau Aire(TM) Turbo. www.BlauAire.com. This is
a patent-pending vapour sterilant to remove odors and diminish
bacteria, virus, fungus and spores in enclosed spaces. One of the
uses of Blau Aire being tested by Winning Brands is the reduction
of lingering marijuana smell in places where it is preferable to
restore a neutral atmosphere such as in dorm rooms, basements,
garages, cars/limousines/RV's, clubs, etc.
Winning Brands CEO Eric Lehner confirms that positive
testimonial feedback has been received from the licensed Colorado
dispensary with whom a pilot project with Winning Brands is
presently underway. The pilot project was first reported September
26, 2014 at the company's CEO Weblog
www.WinningBrandsCorporation.com/blog .
Winning Brands has not yet made an official statement about the
manner in which the pilot dispensary and Winning Brands will
cooperate to commercialize the product within the sector. However,
the practical nature of the testing that has been underway is now
providing a growing number of persons with first-hand knowledge
that results have been positive and thus likely to lead to some
form of commercial cooperation.
First-hand affirmation of the usefulness of the Blau
Aire(TM)Turbo device for reduction or elimination of lingering
marijuana smell will be the foundation on which Winning Brands will
build awareness of Blau Aire(TM)Turbo in the marijuana/tobacco user
community.
Winning Brands is assembling a team to ramp-up social media
presence for Blau Aire(TM)Turbo when commercial cooperation is
announced for this sector, including in due course Tumblr,
Instagram and several other social media platforms that have never
been used by Winning Brands.
On November 20th Winning Brands also commenced test
marketing of Blau Aire(TM)Turbo by e-mail broadcast to a cross
section of smokers wishing to reduce lingering tobacco smell in
enclosed spaces. Phase I of this program will carry on into
December. Daily e-mail broadcasts are being evaluated on a
continuous ("real-time") basis for key performance metrics of
response by recipients to variations in ad content, subject line,
hyperlink strategy, pricing, positioning, promotional incentives,
etc. These variables are being adjusted during the test to
determine which factors optimize results. Useful learning has
already occurred as response rates are being enhanced through
ongoing adjustments. Winning Brands will comment by the end of
December regarding the findings of the first e-mail test marketing
program.
Winning Brands CEO Eric Lehner comments: "For the MJ market, we
were looking for first-hand experiences from MJ users who are at
arm's length to ourselves to work with the Blau Aire(TM)Turbo.
Colorado is the natural setting for this because it provides a
legal and convenient setting in which to make arrangements. Medical
marijuana in other jurisdictions also provides such opportunities.
The number of available and interested participants is large.
We are setting the bar high for ourselves; looking for
enthusiasm rather than merely a lukewarm reception before we
forecast anticipated financial benefit to Winning Brands from
commercialization into this sector. That's why it is gratifying to
hear high-energy anecdotal feedback coming through.
As an illustration, when a long term marijuana user has been
smoking in his garage for 6 years and has tried a number of other
possible treatments unsuccessfully for lingering odor – that sort
of person's unreserved endorsement of Blau Aire(TM)Turbo matters.
To hear from such qualified people that Blau Aire(TM)Turbo is the
first treatment that solved their lingering marijuana smell problem
is what our pilot project is all about - and it's happening. We are
accumulating a portfolio of such feedback so that we don't have to
waste time justifying the device's usefulness. Popular experience
will speak for itself making it easier to get into various future
commercial arrangements.
As far as the tobacco project is concerned - there are tens of
millions of smokers in America. Lingering tobacco odor is negative
to non-smokers and reduces resale value of cars and homes.
Conventional household air fresheners have not been a total answer
– they are too mild or mask the smell for a short time. A portion
of the smoker market will appreciate trying a different (stronger)
method to get rid of tobacco smell from the clothes in their
closet, vehicles, their "cheating room" in the house,
etc.
We just have to refine our methods to connect with this group on
an affordable marketing basis to build momentum. Even a small
penetration into this market population of over 40 million can add
up to respectable dollars."
ABOUT WINNING BRANDS CORPORATION: Winning
Brands is a manufacturer of record for advanced environmentally
oriented cleaning solutions. In addition to the joint venture
commercialization of vapour sterilant www.BlauAire.com utilizing
www.Vappex.com technology, Winning Brands is the source of KIND(R)
Laundry Products, 1000+(TM)Stain Remover, World's Most Versatile
Cleaning Solution(TM), www.1000Plus.ca, Brilliant Wet Cleaning
Solutions www.BrilliantWetCleaning.com, and others through its
subsidiary Niagara Mist Marketing Ltd. 1000+ Stain Remover is a
multi-purpose cleaning solvent with unique desirable properties.
1000+ is available coast-to-coast in Canada in some of that
country's largest retailers including Walmart, Home Depot, Lowe's,
Canadian Tire, Home Hardware as well as a number of U.S. outlets.
TrackMoist and ReGUARD4 are examples of industry-specific solutions
from Winning Brands. TrackMoist enhances the performance of dirt
surfaces used in sports and entertainment venues
www.TrackMoist.com. ReGUARD4 is a range of fire safety
clean-up solutions for first responders gear.
Comments for Attribution:
Eric Lehner, CEO, WINNING BRANDS
92 Caplan Avenue, Suite 134
Barrie, Ontario L4N 0Z7
Tel: (705) 737-4062 Fax: (705) 737-9793
eric@winningbrands.ca
Safe Harbor: Statements contained in this update,
other than those identifying historical facts, constitute
"forward-looking statements" within the meaning of Section 21E of
the Securities Exchange Act of 1934 and the Safe Harbor provisions
as contained in the Private Securities Litigation Reform Act of
1995. Such forward-looking statements relating to the Company's
future expectations, including but not limited to revenues and
earnings, technology efficacy, strategies and plans, are subject to
safe harbors protection. Actual Company results and performance may
be materially different from any future results, performance,
strategies, plans, or achievements that may be expressed or implied
by any such forward-looking statements. The Company disclaims any
obligation to update or revise any forward-looking
statements.
SOURCE: Winning Brands
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