1000+ Stain Remover to Launch With www.TheHardwareIndustry.com
September 12 2011 - 3:15PM
Marketwired
Winning Brands Corporation (PINKSHEETS: WNBD),
www.WinningBrands.com, reports that its 1000+™ Stain Remover brand
has been honoured with the designation of "Official First Product"
with an innovative web-based resource that matches new products
with interested hardware retailers www.TheHardwareIndustry.com. The
new portal is expected to formally begin operations within 30 days.
The site is currently undergoing final preparations. The identity
of all participating manufacturers, and their products, will be
unveiled at the time of launch. The operators of
TheHardwareIndustry.com are targeting an initial audience of 24,000
retailers to begin using the portal and request direct delivery of
samples to their stores for evaluation. This can include
independent stores, individual locations of chains or head office
buyers.
Michael Braun, CEO of TheHardwareIndustry.com, comments on why
1000+ Stain Remover was awarded the distinction of "Official First
Product" for the launch: "Many top quality manufacturers have
expressed interest and will be participating at
TheHardwareIndustry.com. However, even amongst this first-class
group, Winning Brands demonstrated special effort to understand the
mission. They committed to a good experience for retailers and are
organizing themselves to excel in this venue. These qualities, and
the fact that all of our target retailers will benefit genuinely
from becoming acquainted with 1000+ Stain Remover, made the brand
deserving of the 'Official First Product' designation."
The HardwareIndustry.com responds to a need. It is a chronic
challenge for manufacturers to get their new products into
retailers' and consumers' hands. Despite industry consolidation,
there are still many thousands of retailers with individual
priorities and protocols. This makes the complexity and cost of
reaching them solely through sales agents and distributors very
high. www.TheHardwareIndustry.com is an internet application that
brings retailers and manufacturers together for the sole purpose of
exposure of the manufacturer's products to a suitable and voluntary
audience, supported by sampling and evaluations. Mr. Braun expands:
"If you are a hardware store owner or manager and are interested in
seeing and trying what's new, then www.TheHardwareIndustry.com will
be a godsend. Simply see what you like, and request it to give it a
test drive. You won't be pestered with follow-up e-mails. We have a
strict policy about this. From the manufacturer's perspective, it's
a powerful improvement in efficiency to concentrate their
investment in samples for people who really want them. It's a good
atmosphere because only participants who want to be here are in the
mix. There is no waste. Being online and operating 24 hours per day
means that the system reflects today's faster pace of business
activity too. We've received very strong encouragement from the
industry and are confident that www.TheHardwareIndustry.com will be
a great success. That's why I am so pleased to confirm that Winning
Brands has done something special by earning a place in our launch
as the 'Official First Product.' We wish them all the best for
their interesting new brand, 1000+ Stain Remover."
ABOUT WINNING BRANDS CORPORATION: Winning
Brands Corporation is a manufacturer of advanced cleaning
solutions, including 1000+ Stain Remover, World's Most Versatile
Cleaning Solution™ www.1000Plus.ca, alternative to conventional
solvents. The innovative stain remover and multi-cleaner, which was
known during test marketing as Winning Colours, is much discussed
in social media because of its interesting performance qualities:
http://www.youtube.com/results?search_query=winning+colours+stain+remover&aq=0.
1000+ is targeted by Winning Brands to become the world's favourite
stain removing solution because of its remarkable
skin-friendliness, versatility and economy when diluted with water.
1000+ also uses 90% less packaging than conventional cleaning
solutions by being super-concentrated, enabling consumers to throw
away far fewer bottles into the waste stream, together with reduced
waste in cardboard case packaging, fuel consumption and CO2
emissions related to transportation. The phrase "World's Most
Versatile Cleaning Solution" and 1000+ Stain Remover are trademarks
of Niagara Mist Marketing Ltd., subsidiary of Winning Brands
Corporation. Winning Colors/WinningColours is a registered
trademark of Niagara Mist Marketing Ltd.
ABOUT THE HARDWARE INDUSTRY, INC:
TheHardwareIndustry.com is committed to assisting manufacturers in
the collection and management of critical product evaluation data
used to bring new product to market in a timely and cost-effective
manner.
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PRODUCT INFORMATION and INTERVIEWS: Winning
Brands Corporation 11 Victoria Street, Suite 220A Barrie,
Ontario, Canada L4N 6T3 Tel: (866) 722-3542 Fax: (705) 737-9793
Jean Wursten-May Assistant to the CEO jean@winningbrands.ca The
Hardware Industry, Inc. P.O. Box 8588 Key Largo, FL, 33037
(305) 453-5050 Michael Braun CEO
PressRelations@thehardwareindustry.com
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