Winning Colours(R) Phenomenon Continues as 1,000 Stores Added to Winning Brands Distribution
February 24 2009 - 2:06PM
Marketwired
The phrase "paying your dues" has special meaning at Winning Brands
Corporation these days (PINKSHEETS: WNBD) (FRANKFURT: WMU) as 3
years of patient market development seems to be yielding "sudden"
stardom. The company's Winning Colours Stain Remover brand is
turning into a consumer products rock star as it gains fans amongst
the grass roots in U.S. consumer markets despite the fact that it
has been hard to find for most American customers, causing them to
go to great lengths to buy it. Distribution America member House
Hasson of Knoxville, Tennessee (www.househasson.com) this week
acquired distribution rights to reach its retailer customer base of
over 1,000 stores and today placed its opening order. This follows
on the heels of yesterday's confirmation that the Orgill
Distribution buying show has yielded a crop of new accounts as far
flung as Hawaii
Winning Colours was developed in Canada as an eco-responsible
alternative to conventional solvents but has become popular amongst
die-hard customers because of its versatility to clean up so many
different kinds of drips, drops and disasters. Winning Colours is
well known in Canada because it was eventually listed by that
country's largest retailers including Wal-Mart, The Home Depot,
Canadian Tire, Home Hardware and others. Now it is getting some
high level American attention too and that's starting to translate
into store doors.
Winning Brands Senior Vice President Lorne Kelly who is Winning
Brands' prime contact for U.S. sales of Winning Colours Stain
Remover is taking this "sudden" stardom in stride. "The parallels
to Hollywood are striking. One day nobody has heard of you and then
all of a sudden you're on the A-list," says Kelly. "Just as in
Hollywood however, it's really a story of a long journey to get
your first break and be discovered. But we're not going to let
success go to our heads; we've been grounded in hard work so long
that we're hard-wired that way now. The other factor is that we
have terrific new colleagues joining the cast. Key Account Manager
C.E. Norman, of North Carolina, is a case in point. When House
Hasson sees that someone of C.E.'s calibre is part of the
production, then it's more reasonable for them to make the
commitment. House Hasson is extremely service oriented -- so it
matters to them who is involved."
What is Winning Brands' view of its future? That's where Winning
Brands CEO Eric Lehner jumps in to ensure there is no exaggeration.
Lehner is known amongst his peers in the public equity markets as
preferring caution to promotion in public comments about his
company. "These are still early days and we still have obstacles
ahead of us. But our business model is so simple that it just might
work. You can boil it down to an equation -- design the company so
that good profit can come from a select few superstar products that
are phased into massive distribution that generates economies of
scale in production with as few people as necessary to manage it
all to keep costs under control. That's it in a nutshell. Cost
control is vital too. We don't want any fat. We need to be able to
deliver to the nation's top retailers products that are terrific
value for what they do. If we just keep pounding away remembering
these principles then we are likely to succeed. That's what will
matter most to shareholders -- verifiable, statistically
projectable profit that makes the company valuable by being strong.
Until then, it's speculative."
Winning Brands Corporation manufactures Winning Colours Stain
Remover for consumer and commercial use as an environmental
supplement to traditional solvents and cleaners. Large-scale
production takes place at the Grand Rapids, Michigan facility of
Surefil, LLC to augment Winning Brands' Canadian production.
Winning Colours is gaining popularity for its unusual gentleness to
skin and delicate surfaces while still being a powerful and
versatile stain remover. Winning Brands' full product range
includes a variety of advanced cleaning solutions, such as its
non-toxic SMART(TM) Wet Cleaning liquids (alternative to
perchloroethylene used in dry cleaning), KIND(TM) Laundry Products
and CLEAN1(TM) -- the first choice in outdoor cleaning. The
company's mission is to replace hazardous chemicals in widespread
use with safer alternatives. The initial focus is on cleaning
products.
Certain statements in this news release that are not historical
facts are "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. Such statements
may be identified by the use of words such as "anticipate,"
"believe," "expect," "future," "may," "will," "would," "should,"
"plan," "projected," "intend," and similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of Winning Brands Corporation (the
"Company") to be materially different from those expressed or
implied by such forward-looking statements. The Company's future
operating results are dependent upon many factors, including but
not limited to the Company's ability to: (i) obtain sufficient
capital or a strategic business arrangement to fund its expansion
plans; (ii) build the management and human resources and
infrastructure necessary to support the growth of its business;
(iii) successfully market its products; (iv) gain customer
acceptance of its products; (iv) overcome competitive factors and
developments beyond the Company's control as well as other risks as
disclosed by the Company from time to time.
Winning Colors�, Winning Colours� are Registered Trademarks of
Niagara Mist Marketing Ltd. KIND(TM), CLEAN1(TM) and 1000+(TM) are
trademarks of Niagara Mist Marketing Ltd. SMART(TM) is a trademark
of Solvent Free Solutions Inc. Niagara Mist Marketing Ltd. is an
affiliate of Winning Brands Corporation.
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Information: Winning Brands Corporation Office Direct (705)
737-4062 11 Victoria Street, Suite 220A Barrie, Ontario, Canada L4N
6T3 News@WinningBrands.ca
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