Marriage Made-in-Heaven for The Wine Ladies and Winning Brands
January 22 2009 - 2:13PM
Marketwired
Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU)
(www.WinningBrands.ca) announces its engagement to The Wine Ladies
(www.TheWineLadies.com) in a marketing relationship that some
industry observers are calling a "marriage made in heaven." The
Wine Ladies are well known popularizers of wine culture with a
growing following in print, radio and television. Their fun
approach to learning about and enjoying wine with style has become
hugely successful amongst a new generation of North Americans and
beyond. Despite their complete satisfaction with all things wine,
they have not been completely satisfied with all things proposed to
remove wine stains. Now, The Wine Ladies have decided that Winning
Colours Stain Remover is a terrific weapon in the stain removal
arsenal and would like to tell the world about it. "Reach for it
first" -- that's our simple advice say Georgia and Susanne, the
sister team that encounters red wine stains routinely. "We know
that no single solution can fix every problem, but our view is that
Winning Colours Stain Remover is a great thing to try first because
of its versatility and usefulness in this application". There are
many family recipes for removing red wine stains that have become
folklore in the wine and spirits industry -- some better than
others. Both The Wine Ladies and Winning Brands are combining their
message that the easiest solution of all is to reach for a bottle
of Winning Colours Stain Remover as your first line of defence.
Winning Brands' National Sales Director Patricia Dianne Miles
comments that Winning Brands is naturally proud that the dynamic
duo of wine education and wine entertainment agree that the ease of
reaching for Winning Colours Stain Remover is a good option. "We
will find ways to get the word out to The Wine Ladies' fans
together." The marketing partnership will involve cooperation in a
number of projects including TV and radio commercials, print
advertising and special events. As far as The Wine Ladies are
concerned, the benefit is mutual. "People ask us all the time what
we recommend for red wine spills. We like the thought of an
affordable convenient solution that is widely available becoming
known to wine lovers and taking the stress out of those inevitable
drips, drops and disasters," say Susanne and Georgia. A formal
media event and public unveiling of their plans will be announced
subsequently. For now, the clinking of glasses heralds a new round
of stain removing satisfaction for all. The Wine Ladies can be
heard around the world every Saturday via live streaming from
www.1050chum.com at 10am Eastern Standard Time.
Winning Brands Corporation manufactures Winning Colours Stain
Remover for consumer and commercial use as an eco-responsible
alternative to traditional solvents. It is gaining popularity for
its gentleness to skin and fabrics, while being versatile enough to
go beyond wine messes to other areas of the home and business such
as paint mess clean-up. Main production takes place at the Grand
Rapids, Michigan facility of Surefil LLC with some sizes
manufactured at Winning Brands' St. Catharines, Ontario facility.
Winning Brands' full product range includes a variety of advanced
cleaning solutions, such as its non-toxic SMART(TM) Wet Cleaning
solution (alternative to perchloroethylene used in dry cleaning),
KIND Laundry Products, CLEAN1(TM) -- the first choice in outdoor
cleaning and TrackMoist(TM) Dust Suppression Solution for dirt race
tracks, construction sites and other settings where water
consumption is high because of the use of water trucks to dampen
outdoor dust. Winning Brands mission is to replace hazardous
chemicals in widespread use with safer alternatives. The initial
focus is on cleaning products.
Certain statements in this news release that are not historical
facts are "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. Such statements
may be identified by the use of words such as "anticipate,"
"believe," "expect," "future," "may," "will," "would," "should,"
"plan," "projected," "intend," and similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of Winning Brands Corporation (the
Company) to be materially different from those expressed or implied
by such forward-looking statements. The Company's future operating
results are dependent upon many factors, including but not limited
to the Company's ability to: (i) obtain sufficient capital or a
strategic business arrangement to fund its expansion plans; (ii)
build the management and human resources and infrastructure
necessary to support the growth of its business; and (iii)
competitive factors and developments beyond the Company's control.
Winning Colors�, Winning Colours� is a Registered Trademark of
Niagara Mist Marketing Ltd. KIND(TM) and CLEAN1(TM) are trademarks
of Niagara Mist Marketing Ltd. SMART(TM) is a trademark of Solvent
Free Solutions Inc.
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Information: Winning Brands Corporation Office Direct (705)
737-4062 11 Victoria Street, Suite 220A Barrie, Ontario, Canada L4N
6T3 News@WinningBrands.ca
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