Winning Brands Boosts Advertising When Others Are Cutting Back
December 08 2008 - 12:54PM
Marketwired
Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU)
(www.WinningBrands.ca) announces that advertising of its
eco-responsible stain removing product Winning Colours Stain
Remover will reach hundreds of thousands of new consumer prospects
through new broadcast plans with Toronto's venerable CFRB Radio
(www.CFRB.com) and A-TV's enhanced viewership in the Toronto market
(www.atv.ca). In addition to this increased audience size, Winning
Colours Stain Remover will for the first time in Canada and the
United States formally launch wine stain removal as an additional
sector target for Winning Colours Stain Remover. This augments
paint mess clean-ups as a source of growth for the popular consumer
product.
CFRB occupies a unique place in Toronto's radio landscape. It is
the city's oldest station, having commenced broadcasts in 1927. It
is the city's most listened to news/talk radio station with 641,000
listeners spending more than 6 million listening hours per week.
Research has found that CFRB has the lowest audience turnover of
any Toronto news/talk radio station and that 22% of its audience
listen to CFRB exclusively.
Commencing December 8th, Winning Colours Stain Remover will be
introduced to CFRB listeners with a rotation of two versions of the
brand's signature 30-second radio jingles, to be followed with the
launch of a new 60-second holiday wine stains creative on December
15th. Winning Colours is currently carried by top Canadian
retailers Wal-Mart, The Home Depot, Canadian Tire and Home
Hardware. The CFRB commercials will solidify the public's
association of the Winning Colours Stain Remover brand with these
leading retailers to provide convenience for shoppers and deliver
recognition value to these national retail partners. It is Winning
Brands' stated goal that Winning Colours become North America's
favourite stain removing product.
Coinciding with this strategic introduction of wine stain
removal as a targeted use of Winning Colours Stain Remover in
broadcast advertising is the introduction of Winning Colours'
placement of 125 mL sized (4 oz) bottles into stores in the growing
Do-it-Yourself wine making sector. Wine makers such as
www.carafe.ca and www.winexpert.com are only two of the growing
number of such outlets that will carry Winning Colours Stain
Remover as of December 8th in select test market locations.
Distribution arrangements to this sector will be detailed
separately.
Winning Brands will also commence placing wine stain print
advertisements in magazines, with the initial launch advertisement
attached. The use of simple striking photography and consistent
positioning of Winning Colours Stain Remover as having 1000+ uses
will provide a platform for future sector roll-outs to create
layers of authentic consumer experiences reflecting the
multi-cleaning capability of the increasingly popular solution.
On television, Winning Brands is increasing its Toronto exposure
by an estimated 30% as the effects of program changes take hold
following the acquisition of A-TV by CTV Television. Winning
Colours Stain Remover has been encroaching upon prime time spots
from its former reliance on afternoon positioning. Commencing
December 15th the brand will be seen more often and in a greater
variety of programming on the station than ever before, including
for the first time live promotional initiatives during breakfast
programming.
Winning Brands CEO Eric Lehner notes that the new relationship
with CFRB is a milestone for Winning Colours Stain Remover. "CFRB
is not just media -- it's a relationship. There are certain
stations on the radio and TV broadcast spectrum that occupy a
special place in the lives of their audience and in the communities
they serve. For generations, millions of people in Toronto and
beyond have grown up knowing that CFRB can be counted on to provide
lively discussion and in-depth news features to stimulate, intrigue
and infuriate. The CFRB audience is comprised of active listeners;
involved and present in the moment. I have no doubt that Winning
Colours Stain Remover will receive a significant boost in awareness
amongst a critical mass of consumers with this initiative," remarks
Lehner. "As a still very young brand, we must be selective with our
resources and time -- CFRB is the type of broadcast partner that an
emerging brand aspires to work with," Lehner concludes. CFRB is
owned by Astral Media, one of Canada's largest media organizations,
including radio, TV and outdoor advertising -- well suited to a
growing brand's need to communicate across an efficient mix of
message types.
Winning Brands Corporation manufactures Winning Colours Stain
Remover for consumer and commercial use as an environmental
supplement to traditional solvents and cleaners. Large scale
production takes place at the Grand Rapids Michigan facility of
Surefil, LLC to augment Winning Brands' Canadian production.
Winning Colours is gaining popularity for its unusual gentleness to
skin and delicate surfaces while still being a powerful and
versatile stain remover. Winning Brands' full product range
includes a variety of advanced cleaning solutions, such as its
non-toxic SMART(TM) Wet Cleaning liquids (alternative to
perchloroethylene used in dry cleaning), KIND(TM) Laundry Products
and CLEAN1(TM) - the first choice in outdoor cleaning. The
company's mission is to replace hazardous chemicals in widespread
use with safer alternatives. The initial focus is on cleaning
products.
Certain statements in this news release that are not historical
facts are "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. Such statements
may be identified by the use of words such as "anticipate,"
"believe," "expect," "future," "may," "will," "would," "should,"
"plan," "projected," "intend," and similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of Winning Brands Corporation (the
"Company") to be materially different from those expressed or
implied by such forward-looking statements. The Company's future
operating results are dependent upon many factors, including but
not limited to the Company's ability to: (i) obtain sufficient
capital or a strategic business arrangement to fund its expansion
plans; (ii) build the management and human resources and
infrastructure necessary to support the growth of its business;
(iii) successfully market its products; (iv) gain customer
acceptance of its products; (iv) overcome competitive factors and
developments beyond the Company's control as well as other risks as
disclosed by the Company from time to time.
Winning Colors�, Winning Colours� is a Registered Trademark of
Niagara Mist Marketing Ltd. KIND(TM), CLEAN1(TM) and 1000+(TM)are
trademarks of Niagara Mist Marketing Ltd. SMART(TM) is a trademark
of Solvent Free Solutions Inc. Niagara Mist Marketing Ltd. is an
affiliate of Winning Brands Corporation.
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Information: Winning Brands Corporation Office Direct (705)
737-4062 11 Victoria Street, Suite 220A Barrie, Ontario, Canada L4N
6T3 News@WinningBrands.ca
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