Winning Brands Begins "Best in Class" Merchandising Operations for Winning Colours(R) Stain Remover
November 28 2008 - 3:35PM
Marketwired
Winning Brands Corporation (PINK SHEETS: WNBD)(FRANKFURT: WMU)
www.WinningBrands.ca reports that it has finalized mutual
operational commitments with Wings & Ink merchandising services
group www.Wingsink.com to implement a "Best in Class" in-store
merchandising program to take Winning Colours Stain Remover sales
management to the next level with key national accounts in Canada,
which currently include Wal-Mart, The Home Depot, and Canadian Tire
amongst others. With a National Field Team of over 1,000 Field
Representatives, Wings & Ink is in a position to implement
Winning Brands' oversight of planogram integrity for store
convenience, best product presentation, accurate ordering, keeping
shelves faced and tidy, noting low inventory sites for fast
reorders and providing in-store product knowledge to store staff.
The development is significant for Winning Brands and its business
plan because it represents Winning Brands' emerging "National
Brand" standard of excellence in the practical aspects that govern
growth of sales and reputation amongst "national retail banner"
category of business partners. The net effect of such programs has
been shown to be enhanced sales per store for mutual benefit with
the retail partners. Such measures take the professionalism of the
business relationship with such retailers to the highest level -
"Best Practices". This is key for Winning Colours Stain Remover
because it is being positioned to become North America's favourite
stain removing product.
The custom designed Winning Colours Stain Remover In-Store
Ambassadorship Program will provide experienced, detail oriented
field representatives to stores in an expanding arc of target
markets, commencing with the Greater Toronto Area (GTA), North
America's 5th largest city after Mexico City, New York, Los Angeles
and Chicago. Field communications for the Winning Brands program
will include live web reporting for quick and accurate reaction
times. Information will include the results of Field Audits by
which Winning Brands will ensure a consistent level of quality to
its in-store presence and dispersion of product knowledge amongst
store staff. Through such means Winning Brands is developing the
internal infrastructure to partner with any national retail banners
in Canada and the United States. Following the initial audit
visits, continuity visits will address in-store staff turnover, new
Point of Purchase opportunities and cross promotions for mutual
benefit with the retail partners. The initiative coincides with an
enhanced Winning Colours Stain Remover media plan for the GTA
market to be unveiled week of December 8, 2008.
Winning Brands Corporation manufactures Winning Colours Stain
Remover for consumer and commercial use as an environmental
supplement to traditional solvents and cleaners. Large scale
production takes place at the Grand Rapids Michigan facility of
Surefil, LLC to augment Winning Brands' Canadian production.
Winning Colours is gaining popularity for its unusual gentleness to
skin and delicate surfaces while still being a powerful and
versatile stain remover. Winning Brands' full product range
includes a variety of advanced cleaning solutions, such as its
non-toxic SMART(TM) Wet Cleaning liquids (alternative to
perchloroethylene used in dry cleaning), KIND(TM) Laundry Products
and CLEAN1(TM) - the first choice in outdoor cleaning. The
company's mission is to replace hazardous chemicals in widespread
use with safer alternatives. The initial focus is on cleaning
products.
To view the photo associated with this release please visit the
following link:
http://media3.marketwire.com/docs/win1128.pdf
Certain statements in this news release that are not historical
facts are "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. Such statements
may be identified by the use of words such as "anticipate,"
"believe," "expect," "future," "may," "will," "would," "should,"
"plan," "projected," "intend," and similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of Winning Brands Corporation (the
"Company") to be materially different from those expressed or
implied by such forward-looking statements. The Company's future
operating results are dependent upon many factors, including but
not limited to the Company's ability to: (i) obtain sufficient
capital or a strategic business arrangement to fund its expansion
plans; (ii) build the management and human resources and
infrastructure necessary to support the growth of its business;
(iii) successfully market its products; (iv) gain customer
acceptance of its products; (iv) overcome competitive factors and
developments beyond the Company's control as well as other risks as
disclosed by the Company from time to time. Winning Colors�,
Winning Colours� is a Registered Trademark of Niagara Mist
Marketing Ltd. KIND(TM), CLEAN1(TM) and 1000+(TM) are trademarks of
Niagara Mist Marketing Ltd. SMART(TM) is a trademark of Solvent
Free Solutions Inc. Niagara Mist Marketing Ltd. is an affiliate of
Winning Brands Corporation.
Contacts: Winning Brands Corporation Eric Lehner CEO (705)
737-4062 Email: News@WinningBrands.ca Website:
www.WinningBrands.ca
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