Dry Cleaner Sales of Winning Brands' KIND(TM) Laundry Detergent for Households Begins
November 24 2008 - 3:53PM
Marketwired
Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU)
(www.WinningBrands.ca) reports that its new KIND(TM) Laundry
Products line has been installed for retail sale at the facilities
of Wright/Cotty's Cleaners as the first of dry cleaning
establishments to offer the new domestic laundry products range to
consumers directly for their household washables.
The fact that dry cleaners can offer KIND(TM) Laundry Products
to their dry cleaning customers for use at home for household
washables is a significant development for Winning Brands because
of the fact that there are approximately 35,000 dry cleaners in
North America that have been left out of the equation when
consumers purchase their domestic laundry detergent in
supermarkets. With the arrival of KIND(TM) Laundry Products to dry
cleaners for their consumers, the professional garment cleaning
industry has a chance to share in some of the nation's annual
spending on domestic laundry detergent. The sale of conventional
brands of laundry detergent by dry cleaners is not attractive to
any party as those products are already widely available and
provide no distinction to the dry cleaner as a retailer. However
the sale by dry cleaners of a specially designed high quality
product that professional garment cleaners can recommend is a
different matter. KIND(TM) Laundry Products are manufactured by
Winning Brands, the same company making news for its progress in
Professional Wet Cleaning through its SMART(TM) Wet Cleaning
Solutions. KIND(TM) is available to dry cleaners for their
consumers regardless of the technical system the dry cleaner uses
for professional garment care because KIND(TM) is designed for use
by consumers at home for their household washables.
The added appeal for Wright/Cotty's is that their facilities
include Laundromat services. Therefore, Wright/Cotty's customers
can reduce their Laundromat cost per load for detergent from
approximately $1 per use of vending machine single dose packaging
to only $0.25 per load with KIND(TM) 3X Concentrate 1 L bottle.
Winning Brands National Sales Manager Patricia Diane Miles
unveiled the first Wright/Cotty's facility in Ontario today with
the Winning Brands' specially designed rolling display that has
become a favourite amongst its retail partners, as shown in the
attached picture. "It's terrific to see our merchandising package
come together so nicely," says Miles. "The bottom line is that the
customers arriving into the facility get the message fast that an
ordinary national brand is available for $1 per load, or a new
approach is available for $0.25 per load with a great cleaning
result as well. As for Wright/Cotty's dry cleaning customers, it's
interesting for them to be able to take home a domestic laundry
detergent that their professional garment cleaners can recommend.
The permanent smile on my face is because I have so much good news
to share with people that I meet wherever I go!" Miles adds. The
first U.S. dry cleaning facilities to offer KIND(TM) to consumers
will be announced separately.
Winning Brands Corporation manufactures KIND(TM) Laundry
Detergent, Fabric Softener and Laundry Stain Remover for consumer
and commercial use as an eco-responsible and value alternative to
ordinary brands. Large scale production takes place at the Grand
Rapids, Michigan facility of Surefil, LLC to augment Winning
Brands' Canadian production. . Winning Brands' full product range
includes a variety of advanced cleaning solutions, such as its
non-toxic SMART(TM) Wet Cleaning liquids (alternative to
perchloroethylene used in dry cleaning), Winning Colours� Stain
Remover and CLEAN1(TM) -- the first choice in outdoor cleaning,
amongst others. The company's mission is to replace hazardous
chemicals in widespread use with safer alternatives. The initial
focus is on cleaning products.
Certain statements in this news release that are not historical
facts are "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. Such statements
may be identified by the use of words such as "anticipate,"
"believe," "expect," "future," "may," "will," "would," "should,"
"plan," "projected," "intend," and similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of Winning Brands Corporation (the
Company) to be materially different from those expressed or implied
by such forward-looking statements. The Company's future operating
results are dependent upon many factors, including but not limited
to the Company's ability to: (i) obtain sufficient capital or a
strategic business arrangement to fund its expansion plans; (ii)
build the management and human resources and infrastructure
necessary to support the growth of its business; and (iii)
competitive factors and developments beyond the Company's control.
Winning Colors�, Winning Colours� and KIND(TM) are trademarks of
Niagara Mist Marketing Ltd. SMART(TM) Wet Cleaning Solutions is a
trademark of Solvent Free Solutions Inc.
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Information: Winning Brands Corporation 11 Victoria Street,
Suite 220A Barrie, Ontario, L4N 6T3 News@WinningBrands.ca Office
Direct (705) 737-4062
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