Winning Colours(R) Stain Remover Chosen by Award Winning Distributor H.G. Lipscomb
November 20 2008 - 11:03AM
Marketwired
Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU)
(www.WinningBrands.ca) reports that its Winning Colours Stain
Remover will be taken into inventory and be put into immediate
distribution by Tennessee's H.G. Lipscomb & Company -- a
hardware distributor founded in 1892. The announcement was made by
Winning Brands Senior V.P. Lorne Kelly at the 2009 PRO Group/DA
Executive Planning Conference:
http://www.pro-group.com/Pages/AboutUs/AboutUs.asp. The
announcement coincides with PRO Group granting Lipsomb the
Merchandising Distributor-of-the-Year Award during ceremonies
earlier in the day for excellence in Lipscomb's implementation of
PRO Group merchandising initiatives and Lipscomb's excellence in
fulfillment standards. H.G. Lipscomb & Company is a member
distributor of PRO Group. Winning Brands had earlier obtained
formal vendor status with PRO Group but is now getting traction
with its distributor members as the word spreads at the grass roots
level that Winning Colours Stain Remover is a significant new
product to the industry. The 2008 conference was held in
conjunction with Distribution America, a well-known distributor
services company.
Winning Brands CEO Eric Lehner puts the development into
perspective. "People can see that we are systematically enlarging
Winning Colours Stain Remover's presence amongst distributors
serving thousands of independent retailers in this sector
nationwide. We are after a mix. A variety of sizes, geographic
focus and areas of expertise amongst distributors and retailers is
the best arrangement for a strong brand, because it protects
Winning Brands from over reliance on any one source of business.
The Lipscomb family has been involved in this distributorship for
generations and from what I hear about the latest crop of young
Lipsombs who are still kids, we may be lucky enough to see this
Tennessee tradition carry on for decades to come. How proud we are
that this venerable Tennessee family institution has chosen to make
Winning Colours Stain Remover a part of their operation for the
benefit of their customers," remarks Lehner.
As Winning Brands' operational presence in the USA grows,
additional team members are taking charge of the newest
assignments. In the Southeast, this includes C.E. Norman, Key
Account Manager. Mr. Norman's years of experience include Retail
Store Management and Director of Sales for several large
corporations. His view of the development with H.G. Lipscomb &
Company is to provide headquarters personnel and the Lipscomb sales
force with marketing ideas and sales tools to inform their members
that Winning Colours Stain Remover will be a "win-win" product for
all parties.
Lorne Kelly adds that there have been other developments at the
PRO Group conference that will be assimilated and announced in due
course as arrangements of various kinds are implemented to deepen
the penetration of Winning Colours Stain Remover to the sector.
"Our goal is simple -- wherever paint is sold, Winning Colours has
a role to play. Winning Colours makes paint clean-up easy like
nothing else -- period. And this is just one of several sectors in
which Winning Colours Stain Remover can earn the reputation of
being North America's favourite stain removing product."
Winning Brands Corporation manufactures Winning Colours Stain
Remover for consumer and commercial use as an eco-responsible
alternative to traditional solvents. It is gaining popularity for
its uncommon gentleness to skin and delicate surfaces while still
being a powerful and versatile stain remover. Main production takes
place at the Grand Rapids, Michigan facility of Surefil LLC with
some sizes manufactured at Winning Brands' St. Catharines, Ontario
facility. Winning Brands' full product range includes a variety of
advanced cleaning solutions, such as its non-toxic SMART(TM) Wet
Cleaning solution (alternative to perchloroethylene used in dry
cleaning), KIND(TM) Laundry Products, CLEAN1(TM) -- the first
choice in outdoor cleaning and TrackMoist(TM) Dust Suppression
Solution for dirt race tracks, construction sites and other
settings where water consumption is high because of the use of
water trucks to dampen outdoor dust. Winning Brands mission is to
replace hazardous chemicals in widespread use with safer
alternatives. The initial focus is on cleaning products.
Certain statements in this news release that are not historical
facts are "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. Such statements
may be identified by the use of words such as "anticipate,"
"believe," "expect," "future," "may," "will," "would," "should,"
"plan," "projected," "intend," and similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of Winning Brands Corporation (the
Company) to be materially different from those expressed or implied
by such forward-looking statements. The Company's future operating
results are dependent upon many factors, including but not limited
to the Company's ability to: (i) obtain sufficient capital or a
strategic business arrangement to fund its expansion plans; (ii)
build the management and human resources and infrastructure
necessary to support the growth of its business; and (iii)
competitive factors and developments beyond the Company's control.
Winning Colors�, Winning Colours� is a Registered Trademark of
Niagara Mist Marketing Ltd. KIND(TM) and CLEAN1(TM) are trademarks
of Niagara Mist Marketing Ltd. SMART(TM) is a trademark of Solvent
Free Solutions Inc.
Information: Winning Brands Corporation Office Direct (705)
737-4062 11 Victoria Street Suite 220A Barrie, Ontario, Canada L4N
6T3 News@WinningBrands.ca
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