WNBD Winning Brands Corporation (PK)

Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU) (www.WinningBrands.ca) reports that the first of its European product Ambassadors is arriving in Venice today. Consistent with the Winning Brands long-term view that shareholders should not be dependent exclusively upon U.S. consumer market conditions for growth, Winning Brands is implementing a new form of engagement with European business prospects referred to as its "Ambassadors Program." The first of these Ambassadors, Lisa Smith of Barrie, Ontario will move to, and be based in, Northern Italy, within driving distance of Germany, Switzerland, Austria and France while still servicing Italy, the primary launch point for her Ambassador's assignment. The combined population within a 500-mile radius from this position is over 200 million people.

Ms. Smith will be stationed near the city of Trento for an initial assignment of one year. Her mission will be to provide Europeans with first-hand experience with Winning Colours Stain Remover, the company's popular new eco-responsible clean-up liquid. The target applications for Winning Colours business development in Europe will be paint messes, grease and grime; applications for which Winning Colours Stain Remover is gaining fans in North America due to its gentleness on skin, ease of use and versatility. Market tests and the development of consumer feedback from initial retail evaluation sites will be at the heart of Winning Brands Ambassador experience.

The Ambassador Program is designed to develop suitable arrangements with prospective business partners in a distant market by way of a grounded presence in that market first. This better acquaints those prospective business partners and the company with the full scope of possibilities for their relationship. Winning Brands feels that this "market aware" approach will result in better matched and more effective relationships than ordinarily sales junkets that stress "first opportunity" deals with distributors and agents. Winning Brands CEO Eric Lehner describes the innovation of the Ambassadors Program -- "In the old days prior to the internet, personal visits needed to accomplish the dual tasks of conveying information and recruiting suitable relationships. That leads to a shallow, less informed approach because of the emphasis on 'first opportunities.' In the internet age however, we can get audio/visual and printable information to prospective markets easily. This allows us to now focus purely on the development of the relationships, which is still a human activity, and more valuable. Winning Brands Ambassadors have a lot in common with the diplomatic corps -- they help identify common ground between people and facilitate constructive arrangements. The best Ambassadors also recommend from the field, rather than only implementing ideas that originate from home. In this way, an authentic international character is introduced to operations. Diversification of cultural input leads to a stronger organization with better ideas. 95% of humanity lives outside of North America. A company that internalizes this understanding is much better equipped to survive events in any one market and prosper broadly," Lehner concludes.

Ms. Smith, who speaks and writes Italian fluently, is an artist by training. She has worked with physically creative processes extensively and is very familiar with the many drips, drops and disasters that occur constantly in the physical arts, home decoration and in industry. Earlier in her career, while working at Industrial Light & Magic, the now famous motion picture special effects company founded by George Lucas, Ms. Smith honed her skills in model making, paint effects and sculpture, working on props for films such as "Men in Black," "Mars Attacks," "Star Trek" sequel, "Star Wars" special edition and others. Her work with paints (and their messes) is extensive. Smith says, "As an artist, I discovered Winning Colours Stain Remover fantastic for cleaning all sorts of things in the field that are ordinarily challenging. I can also have Winning Colours Stain Remover on my hands for a long time without it bothering me -- it's so gentle on skin. Being thrilled by the qualities of this product I took it upon myself to apply for this opportunity to represent the brand's interests in Italy and the surrounding area according to the Ambassador Program." Ms. Smith, for whom music is a hobby and avocation, will also be teaching at art institutes in Trento and elsewhere to remain involved with the community on various levels. Her e-mail address is AmbassadorSmith@WinningBrands.ca

Winning Brands intends to eventually expand its Ambassadors Program to other markets by applying the most successful aspects of the program's early operation to subsequent appointments. Winning Brands manufacturers Winning Colours Stain Remover and other advanced cleaning solutions including KIND(TM) brand laundry detergent and CLEAN1(TM) brand outdoor cleaner. The consumer products are gradually making their way to retail stores across North America, luxury cruise ships and some test markets internationally.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) successfully market its products; and (iv) competitive factors and developments beyond the Company's control. Winning Colors�, Winning Colours� is a Registered Trademark of Niagara Mist Marketing Ltd. KIND(TM) and CLEAN1(TM) are trademarks of Niagara Mist Marketing Ltd. SMART(TM) is a trademark of Solvent Free Solutions Inc.

Information: Winning Brands Corporation Office Direct (705) 737-4062 11 Victoria Street, Suite 220A Barrie, Ontario, Canada L4N 6T3 News@WinningBrands.ca