Winning Brands Begins Operational Presence in Europe
September 30 2008 - 2:48PM
Marketwired
Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU)
(www.WinningBrands.ca) reports that the first of its European
product Ambassadors is arriving in Venice today. Consistent with
the Winning Brands long-term view that shareholders should not be
dependent exclusively upon U.S. consumer market conditions for
growth, Winning Brands is implementing a new form of engagement
with European business prospects referred to as its "Ambassadors
Program." The first of these Ambassadors, Lisa Smith of Barrie,
Ontario will move to, and be based in, Northern Italy, within
driving distance of Germany, Switzerland, Austria and France while
still servicing Italy, the primary launch point for her
Ambassador's assignment. The combined population within a 500-mile
radius from this position is over 200 million people.
Ms. Smith will be stationed near the city of Trento for an
initial assignment of one year. Her mission will be to provide
Europeans with first-hand experience with Winning Colours Stain
Remover, the company's popular new eco-responsible clean-up liquid.
The target applications for Winning Colours business development in
Europe will be paint messes, grease and grime; applications for
which Winning Colours Stain Remover is gaining fans in North
America due to its gentleness on skin, ease of use and versatility.
Market tests and the development of consumer feedback from initial
retail evaluation sites will be at the heart of Winning Brands
Ambassador experience.
The Ambassador Program is designed to develop suitable
arrangements with prospective business partners in a distant market
by way of a grounded presence in that market first. This better
acquaints those prospective business partners and the company with
the full scope of possibilities for their relationship. Winning
Brands feels that this "market aware" approach will result in
better matched and more effective relationships than ordinarily
sales junkets that stress "first opportunity" deals with
distributors and agents. Winning Brands CEO Eric Lehner describes
the innovation of the Ambassadors Program -- "In the old days prior
to the internet, personal visits needed to accomplish the dual
tasks of conveying information and recruiting suitable
relationships. That leads to a shallow, less informed approach
because of the emphasis on 'first opportunities.' In the internet
age however, we can get audio/visual and printable information to
prospective markets easily. This allows us to now focus purely on
the development of the relationships, which is still a human
activity, and more valuable. Winning Brands Ambassadors have a lot
in common with the diplomatic corps -- they help identify common
ground between people and facilitate constructive arrangements. The
best Ambassadors also recommend from the field, rather than only
implementing ideas that originate from home. In this way, an
authentic international character is introduced to operations.
Diversification of cultural input leads to a stronger organization
with better ideas. 95% of humanity lives outside of North America.
A company that internalizes this understanding is much better
equipped to survive events in any one market and prosper broadly,"
Lehner concludes.
Ms. Smith, who speaks and writes Italian fluently, is an artist
by training. She has worked with physically creative processes
extensively and is very familiar with the many drips, drops and
disasters that occur constantly in the physical arts, home
decoration and in industry. Earlier in her career, while working at
Industrial Light & Magic, the now famous motion picture special
effects company founded by George Lucas, Ms. Smith honed her skills
in model making, paint effects and sculpture, working on props for
films such as "Men in Black," "Mars Attacks," "Star Trek" sequel,
"Star Wars" special edition and others. Her work with paints (and
their messes) is extensive. Smith says, "As an artist, I discovered
Winning Colours Stain Remover fantastic for cleaning all sorts of
things in the field that are ordinarily challenging. I can also
have Winning Colours Stain Remover on my hands for a long time
without it bothering me -- it's so gentle on skin. Being thrilled
by the qualities of this product I took it upon myself to apply for
this opportunity to represent the brand's interests in Italy and
the surrounding area according to the Ambassador Program." Ms.
Smith, for whom music is a hobby and avocation, will also be
teaching at art institutes in Trento and elsewhere to remain
involved with the community on various levels. Her e-mail address
is AmbassadorSmith@WinningBrands.ca
Winning Brands intends to eventually expand its Ambassadors
Program to other markets by applying the most successful aspects of
the program's early operation to subsequent appointments. Winning
Brands manufacturers Winning Colours Stain Remover and other
advanced cleaning solutions including KIND(TM) brand laundry
detergent and CLEAN1(TM) brand outdoor cleaner. The consumer
products are gradually making their way to retail stores across
North America, luxury cruise ships and some test markets
internationally.
Certain statements in this news release that are not historical
facts are "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. Such statements
may be identified by the use of words such as "anticipate,"
"believe," "expect," "future," "may," "will," "would," "should,"
"plan," "projected," "intend," and similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of Winning Brands Corporation (the
Company) to be materially different from those expressed or implied
by such forward-looking statements. The Company's future operating
results are dependent upon many factors, including but not limited
to the Company's ability to: (i) obtain sufficient capital or a
strategic business arrangement to fund its expansion plans; (ii)
build the management and human resources and infrastructure
necessary to support the growth of its business; (iii) successfully
market its products; and (iv) competitive factors and developments
beyond the Company's control. Winning Colors�, Winning Colours� is
a Registered Trademark of Niagara Mist Marketing Ltd. KIND(TM) and
CLEAN1(TM) are trademarks of Niagara Mist Marketing Ltd. SMART(TM)
is a trademark of Solvent Free Solutions Inc.
Information: Winning Brands Corporation Office Direct (705)
737-4062 11 Victoria Street, Suite 220A Barrie, Ontario, Canada L4N
6T3 News@WinningBrands.ca
Winning Brands (PK) (USOTC:WNBD)
Historical Stock Chart
From May 2024 to Jun 2024
Winning Brands (PK) (USOTC:WNBD)
Historical Stock Chart
From Jun 2023 to Jun 2024