U.S. Border States Welcome Winning Brands
August 12 2008 - 11:26AM
Marketwired
Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU)
www.WinningBrands.ca reports that U.S. retailers along the Canadian
border are picking up interest in Winning Colours Stain Remover,
the popular new eco-responsible solvent replacement. In the past
week alone, four new Buffalo, New York area paint retailers have
ordered opening inventory of the breakthrough stain removing
product. They are Albion Ace Hardware in Albion, Schnitter's Paint
in Buffalo, Aurora Paint Pot in East Aurora and Flint Bros Hardware
in Newfane. Managers in an additional 7 Buffalo area stores have
asked their store owners during the preceding week to approve the
sale of Winning Colours Stain Remover as well -- with decisions
pending. Unlike traditional solvents, Winning Colours Stain Remover
is gentle to skin and converts oil-based stains into a simple
clean-up with plain water. Beyond use for paint mess clean-ups,
Winning Colours Stain Remover is gaining fans with its ease in
removing wine stains, pet accidents, car detailing and other
applications.
The growing interest by hardware stores in border regions
reflects their perception that the Canadian stain removing
phenomenon is increasingly likely to succeed with U.S. consumers
through a combination of television advertising and the recent
introduction of U.S. manufacturing. Winning Brands Snr. VP Lorne
Kelly recently completed a circuit through Western New York State
to see and support retailers' decision-making process first hand.
Kelly says that the smaller independent stores should not be
underestimated in their importance compared to listings with "the
big guys" as Kelly puts it; "The primary benefit of having Winning
Colours Stain Remover in 1,000 stores of a single chain, instead of
1,000 independently owned stores is the efficiency of advertising
the retailer's location to the public on TV. If you say at the end
of the commercial 'available at Store X' and everyone knows where
that store is, it's easier. But 1,000 independent stores provide a
business platform with less risk." Winning Brands CEO Eric Lehner
is on record that a "mix" of retailer types is his objective,
considering diversification to provide the company with two key
benefits. "The first benefit of serving many types of accounts is
exposure to a variety of organizational cultures with the
associated opportunity to learn from their collective wisdom and to
improve continuously. The second benefit of diversity is the
ability to survive a change of priorities by any single retailer,"
states Lehner.
The store locator feature of Winning Brands' website provides
store street addresses that are within a specified proximity of a
consumer who inputs U.S. zip codes or Canadian postal codes.
Winning Brands is designing a modification that will permit store
totals by State or country in due course. Winning Brands recently
licensed an upgraded version of the store locator software that can
accommodate 5,000 listings to reflect the company's goal of
attaining 5,000 stores in Canada and the USA. Lehner cautions
"...it is vital to remain conservative. There are a hundred things
that can go wrong at any point in time. Nothing in life is a sure
thing, particularly not in business. But my experience in life has
shown me that good luck is more likely to visit those who make
themselves deserving through hard work, smart work and principled
work." Lehner concludes by welcoming the new Buffalo retailers to
the Winning Brands family with his favourite rhyming motto -- "If
your customer buys paint, then they will benefit from having
Winning Colours Stain Remover too. It's that simple because the
statement is always true." Lehner and his team are on a relentless
hunt for retailers who will give Winning Colours Stain Remover the
chance to prove that message.
Winning Colours Stain Remover is manufactured by Winning Brands
Corporation for consumer and commercial use as an eco-responsible
alternative to traditional solvents. In addition to being sold
through stores, the product is now available from on-line retailers
to supply consumers wherever they live. Main production takes place
at the Grand Rapids, Michigan facility of Surefil LLC with certain
sizes still being manufactured at Winning Brands' St. Catharine's,
Ontario facility. Winning Brands' full product range includes a
variety of advanced cleaning solutions, such as its non-toxic
SMART(TM) Wet Cleaning liquid alternative to Perchloroethylene used
in Dry Cleaning, KIND(TM) Laundry Products and CLEAN1(TM) -- the
first choice in outdoor cleaning. The company's mission is to
replace hazardous chemicals in widespread use with safer
alternatives. The initial focus is on cleaning products.
Certain statements in this news release that are not historical
facts are "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. Such statements
may be identified by the use of words such as "anticipate,"
"believe," "expect," "future," "may," "will," "would," "should,"
"plan," "projected," "intend," and similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of Winning Brands Corporation (the
Company) to be materially different from those expressed or implied
by such forward-looking statements. The Company's future operating
results are dependent upon many factors, including but not limited
to the Company's ability to: (i) obtain sufficient capital or a
strategic business arrangement to fund its expansion plans; (ii)
build the management and human resources and infrastructure
necessary to support the growth of its business; and (iii)
competitive factors and developments beyond the Company's control.
Winning Colors�, Winning Colours� is a Registered Trademark of
Niagara Mist Marketing Ltd. KIND(TM) and CLEAN1(TM) are trademarks
of Niagara Mist Marketing Ltd. SMART(TM) is a trademark of Solvent
Free Solutions Inc.
Image Available:
http://www2.marketwire.com/mw/frame_mw?attachid=814863
Information: Winning Brands Corporation Office Direct (705)
737-4062 11 Victoria Street, Suite 220A Barrie, Ontario, Canada L4N
6T3 News@WinningBrands.ca
Winning Brands (PK) (USOTC:WNBD)
Historical Stock Chart
From Jun 2024 to Jul 2024
Winning Brands (PK) (USOTC:WNBD)
Historical Stock Chart
From Jul 2023 to Jul 2024