Distribution Begins for Winning Brands' TrackMoist(TM) Dust Control Product
June 17 2008 - 2:13PM
Marketwired
BARRIE, ON (FRANKFURT: WMU) www.WinningBrands.ca reports that
sales of its TrackMoist(TM) dust abatement solution begin July 2008
with the first commercial listing of TrackMoist(TM) through CRS
Contractors Rental Supply. Testing of TrackMoist(TM) had been
positive since 2006 when it was originally intended for launch, but
Winning Brands deferred commercial listing in order to round out
its eco-responsible cleaning product listings with major retailers
first and to ensure that U.S. trial experiences with TrackMoist(TM)
mirrored the Canadian experiences with equally positive
results.
TrackMoist(TM) is a solution that is mixed with water to be
sprayed on dirt racetracks, construction sites and other settings
where dust control consumes large quantities of water. The effect
of adding Winning Brands' TrackMoist(TM) has been found to be
dramatic. Most recently, reduction in water use from 100,000
gallons down to 54,000 gallons per application have been documented
during tests in Indiana at the Terre Haute Action Track. It is one
of the locations where Winning Brands is developing real world
applications for large scale water savings in targeted commercial
facilities. While an even greater percentage of water consumption
savings may be possible with TrackMoist(TM), the already documented
reduction of nearly 50% is considered so significant that further
anticipated improvements will no longer preclude the start of
sales. Chris Novotney is one of the people credited for the quality
of the track conditions at Terre Haute Action Track and is
characteristic of the behind-the-scenes professionals who have been
making a difference in preparing for the TrackMoist(TM) phenomenon.
"I want what's best for the track -- and know a lot about how dust
and dirt behaves. I'm pleased to be part of a team of applications
specialists who are making real progress to reduce water
consumption," says Novotney.
Winning Brands Snr. VP Lorne Kelly notes that to delay launch
any further when the results are already so impressive is not fair
to the first group of commercial customers who are already waiting
to begin use. "My phone is ringing," says Kelly. "The word is out
that a very useful product has emerged from these continuing
trials. 50% reduced water consumption is considered very
significant amongst testers because it translates to millions of
gallons quickly," he adds. "Eventually there can be a measurable
impact on water treatment facilities, fuel used by application
trucks, labour costs, less reliance on (and cost of) traditional
calcium treatment and many other benefits." Kelly observes; "We're
assembling a team of advisors to spread the knowledge."
Reduction in large scale water consumption is recognized as a
key environmental objective globally. Situations which can deliver
vast savings at high volume sites are particularly desirable.
Canadian practical experience of TrackMoist(TM) has a longer
history, causing Winning Brands to permit the first Canadian vendor
to begin direct customer sales of TrackMoist(TM). Accordingly, CRS
Contractors Rental Supply becomes the first retail source for
commercial customers wishing to purchase TrackMoist(TM). CRS takes
delivery of the initial commercial production July 2008
http://www.contractorsrentalsupply.ca/. Initial U.S. placement will
follow shortly thereafter. It is anticipated that the North
American heavy equipment rental industry will be the initial
distribution infrastructure by which to reach industrial customers
for TrackMoist(TM) because of the existing synergies in customer
base. CRS Contractors Rental Supply is characteristic of this
distribution channel because it has multiple locations, serves
heavy industry, construction companies, government and the
agricultural sector with a wide range of equipment to get things
built and maintained. The industry had waited since 2006 for
Winning Brands to act on its intention to launch.
Winning Brands CEO Eric Lehner has surprised consumer products
industry watchers by not referring to this development as "another
brick" in his now famous parable of building the business in
steady, predictable increments; "It's not a brick -- it's a whole
new property. This is not merely incremental growth but more like
acquiring an adjacent development site, figuratively speaking.
Delivering dramatic water consumption savings is just as beneficial
and environmental as reducing toxicity of input. Building long-term
shareholder value doesn't have to be a plodding experience; it
benefits from original thinking too. We prioritized securing major
retailer listings for the first family of products -- now we can
pay proper attention to this new area effectively because the
cleaning products are heading in the right direction and are
supported by business partnerships that did not exist 2 years
ago."
Winning Brands Corporation manufactures a range of advanced
cleaning solutions which are making news for their performance
characteristics while retaining an eco-responsible profile. Main
production takes place at the Grand Rapids, Michigan facility of
Surefil, LLC. Certain sizes and prototypes are produced at Winning
Brands' St. Catharines, Ontario facility.
Certain statements in this news release that are not historical
facts are "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. Such statements
may be identified by the use of words such as "anticipate,"
"believe," "expect," "future," "may," "will," "would," "should,"
"plan," "projected," "intend," and similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of Winning Brands Corporation (the
Company) to be materially different from those expressed or implied
by such forward-looking statements. The Company's future operating
results are dependent upon many factors, including but not limited
to the Company's ability to: (i) obtain sufficient capital or a
strategic business arrangement to fund its expansion plans; (ii)
build the management and human resources and infrastructure
necessary to support the growth of its business; and (iii)
competitive factors and developments beyond the Company's control.
TrackMoist(TM) is a trademark of Niagara Mist Marketing Ltd.,
subsidiary of Winning Brands Corporation.
Image Available:
http://www2.marketwire.com/mw/frame_mw?attachid=781618
Information: Winning Brands Corporation Office Direct (705)
737-4062 11 Victoria Street, Suite 220A Barrie, Ontario, Canada L4N
6T3 News@WinningBrands.ca
Winning Brands (PK) (USOTC:WNBD)
Historical Stock Chart
From May 2024 to Jun 2024
Winning Brands (PK) (USOTC:WNBD)
Historical Stock Chart
From Jun 2023 to Jun 2024