Strategic Management & Opportunity Corporation (Pink Sheets:SMPP) CEO, Julienne Audette, enthusiastically announces that the company has initiated development on a multi-functional Smartphone App for Strategic VSP Customers including video advertisers and Yellow Pages Publishers. "This is a step that has been developer tested, market approved as an effective catalyst for increased revenue opportunities within the VSP product suite," said Audette.

With the app under development, users can search for services and products as directly linked to local businesses and providers and will include desirable offers and coupons, opt-in SMS texts for exclusive deals and discounts as well as user-shared ratings and reviews that "organically creates user communities and can greatly impact small business service and practices standards," states Audette.

"This is more than just a yellow pages search app. It's a mobile marketing tool that can be scaled from individual advertiser to an entire community," states Audette. "The overall finished product will be fun and interactive while servicing the needs of both advertisers and consumers in more ways than may be evident at first glance due to the overall effect these types of campaigns are capable of."

Audette explains, "Imagine an app where you can find a local spa, for instance, get reviews on their services and staff; with numbers and directions immediately available and stored to your Contact list upon command; or you just leave a restaurant after having the best meal ever topped with a decadent dessert you can't wait to share with the world; so you do, in a matter of seconds using your Smartphone. Then imagine the impact this broadcast review can have on the local business at hand and the kind of interaction and sense of community created in the process. Lastly, imagine the exponential revenue these features can result in for Strategic in the form of ad revenue and product expansion."

Strategic MPP marketing and development teams are looking to integrate features which create powerful and interactive local marketing campaigns that focus on local businesses and communities to create engaging interaction that will serve as a strong 'sticky' factor for users such as scavenger hunts using barcodes to track progress, frequent shopper rewards and fun give-a-ways that can be coordinated within an online community of businesses. The company is also looking to implement voice command and geolocation features to enable a user-friendly app in line with its dynamic yet highly efficient Strategic VSP suite.

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Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.  

CONTACT:  Gerrard Hollister Investor Relations
          Investor Relations, SMPP
          +1 (310) 909-7988
          SMPP@GerrardHollister.com
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