(PINKSHEETS: SMPP) Strategic Marketing and Opportunity Corp. proudly announces the attachment of JoAnna Weeks as its Vice President of Sales and Marketing. Joanna began her career with BellSouth (now AT&T) in 1973 and has worked in the yellow pages industry for over 35 years.

"We couldn't have picked a better person to shepherd our sales and marketing initiatives," states SMPP CEO Julienne Audette. "JoAnna served as a certified marketing representative (CMR) for 22 years. For the past decade she has been working as a digital consultant and marketplace innovator for different start-ups in the IYP industry. Here, she brought her digital vision to a publishing world that's transitioning from print to multimedia before our very eyes. Her executive attributes make for a perfect storm in placing our services at the forefront of online advertising for small businesses, positioning Strategic as a market leader in a 6 billion dollar industry."

JoAnna Weeks has been the cornerstone for many of today's major online Yellow Pages platforms, including Information Pages (www.informationpages.com), the first company to deploy true multi-column paginated Yellow Page directories on the Internet, and Yellowpagecity (www.Yellowpagecity.com), Official online network of city and town phone books with interactive features such as the dynamic ads which she developed in 2004, as well as ImmersiFind (www.immersifind.com), a leading edge search platform utilized by major Yellow Pages publishers in the US.

"JoAnna's experience and commitment to staying at the forefront of YP technologies has garnered her reputation in the industry as the person to come to when a publisher is ready to take their books from print to digital. Publishers know JoAnna is committed to helping them retain their brands, positioning them as media companies, as well as giving every small business the opportunity to be found on the internet. This is a major advantage for Strategic in pre-established credibility and know-how, giving us confidence that we'll expeditiously achieve a sizeable customer base and impressive 1st year revenues."


BIA/Kelsey Group are the acknowledged leaders in this industry for insights into the future direction of this industry. This week they released a new forecast that digital products (e.g. online Yellow Pages, video, SEM/SEO, mobile, social and reputation management), will account for 39% of global Yellow Pages revenues by 2014. This forecast and the issues around the anticipated growth in digital offerings will be a focus of the agenda at BIA/Kelsey's upcoming Directional Media Strategies 2010 which takes place Sept. 14-16 in Dallas.

According to this latest BIA/Kelsey forecast, the growth in digital offerings is occurring globally, although at varied rates and with a different emphasis in regions around the world. Some of the trends noted in the forecast include:

  • U.S. -- Digital revenues in the United States will grow at a 17.2% compound annual growth rate (CAGR) as the result of publishers selling a wider array of digital products. BIA/Kelsey expects strong growth from the more established digital offerings, including Web sites, SEM and video. Growth is anticipated to be even more robust in newer categories such as reputation management, SEO, social and mobile.
  • Europe -- Digital revenues will surpass print revenues across Europe by 2014, and even sooner in several markets such as Norway, Sweden, Finland, Denmark, Belgium and France.
  • Latin America -- Estimates are that in 2009 digital will account for 6.2% of total revenues and will grow to 11.8% by 2014.
  • Asia/Pacific Rim -- Online directory revenues in Asia, Pacific Rim, and the rest of the world (ROW) will grow by US$446 million during the forecast period, a 12.8% CAGR. Some emerging markets in the region, including China, are not expected to follow a traditional directory path, moving from a base of print to online and eventually to mobile. Rather, directional media will follow a pattern that is more vertical and mobile in nature, quickly bypassing print and Internet Yellow Pages as a significant product category.

Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

Company contact: 1-800-513-6947 Email: contact@smpptech.com

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