In the midst of the NKOTBSB Tour and a sizzling performance on The Today Show this morning, Backstreet Boys Howie D (Howie Dorough) kicks off the official music video and first of three interactive contests for his hot new single "100" exclusively on MusicMatrix.com. MusicMatrix, born from the genius of Encounter Technologies, Inc. (PINKSHEETS: ENTI) and Pegasus Tel (OTCBB: PTEL), is the ultimate creative and social destination for artists, fans and industry insiders.

"Fans can help me count down to '100' and my debut album Back to Me," comments Dorough. "This music video is a departure from anything I've done before. I think fans will see me in a different light, and I can't wait to see what they come up with in my video remix contests!"

Released today, Howie D's Countdown Contest gives fans the unique opportunity to create a promotional video for "100" with an easy on-line editor, special effects and behind-the-scenes clips from his video shoot. Howie will select his favorite to win a spectacular "100" Prize Package: 2 VIP Tickets and Soundcheck Party Passes to NKOTBSB 2011 US / CANADA Show in city of choice (June 30 - August 7, 2011). Winner will go behind-the-scenes for 3 - 4 songs, meet and greet, group photo and Q&A Session with the Backstreet Boys. "100" Kisses - $100 Gift Card to Sephora Beauty "100" Wishes - 100 Good Wishes Necklace from Dogeared "100" Time - Casio Baby-G 100 Watch and an Autographed Picture and Personal Message from Howie D

MusicMatrix premium members get a backstage pass to all Howie D contests and his exclusive VIP Room. In addition, memberships help benefit Music for Relief efforts in Japan. "As a thank you, I'm giving VIP and Full Access Members the first 24-hour official '100' music video premiere on MusicMatrix.com... a private screening in my VIP Room," adds Dorough.

The official music video for "100" exclusively premieres on MusicMatrix.com this weekend. Award-winning director RT! and celebrated choreographer Luther Brown create a cinematic world of soulful, sensual images and high-energy dance moves showcasing Howie D's electric performance to launch his career as a solo artist. For Howie D's "100" Official Video Premiere and Interactive contest, please visit www.MusicMatrix.com/HowieD.

ABOUT HOWIE D: Howie Dorough (Howie D) boldly steps into new territory for his solo debut, Back to Me. As one-fourth of The Backstreet Boys, Howie helped build one of the most formidable legacies in pop culture history, selling over 100 million records worldwide, yielding numerous top ten singles, garnering various awards, and encouraging one of the largest and most devout fan bases ever. Back to Me is the next phase of his own personal legacy. For more information on Howie D, please visit www.musicmatrix.com/howied, www.howied.com and www.backstreetboys.com.

ABOUT MUSIC FOR RELIEF Founded by two-time Grammy winning/multi-platinum rock band Linkin Park, Music for Relief is a 501 (c) (3) non-profit organization dedicated to providing aid to victims of natural disasters and the prevention of such disasters. Since its inception in 2005, Music for Relief has raised over $4 million for survivors of multiple disasters across four continents including the 2004 Indian Ocean tsunami, hurricane Katrina, China's Wenchuan earthquake, a cholera outbreak in Zimbabwe, the 2010 Haiti earthquake and the 2011 earthquake & tsunami in Japan. For more information, visit www.musicforrelief.org.

ABOUT MUSICMATRIX MusicMatrix.com is the premiere on-line destination for artists, directors, producers, video editors and music fans worldwide to upload, direct, edit and showcase unique video content with groundbreaking, user-friendly, video editing technology. MusicMatrix also serves as a rapidly expanding social network where members can share custom videos, engage in the promotion of their favorite artists, earn income and win amazing prizes. For more information, please visit: www.MusicMatrix.com. Twitter: @YourMusicMatrix Facebook: www.Facebook.com/YourMusicMatrix Youtube: www.youtube.com/YourMusicMatrix

ABOUT ENCOUNTER TECHNOLOGIES, INC. (PINKSHEETS: ENTI) Encounter Technologies, Inc. specializes in social media, video technology and on-line entertainment web solutions. The Company utilizes pre-built applications to provide platforms for businesses interested in utilizing video technology to increase online collaboration and interaction. The goal is to provide clients with the best methods to increase user value and achieve desired business results. Simply put, Encounter Technologies, Inc. transforms ideas into revenues. For more information, please visit www.encountertech.com.

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events or results to differ materially from those projected in the forward-looking statements as a result of various factors and other risks. You should consider these factors in evaluating the forward-looking statements included herein, and not place under reliance on such statements. The forward-looking statements in this release are made as of the date hereof and Encounter Technologies, Inc. under take no obligation to update such statements.

CONTACT: Encounter Technologies, Inc. Sheri Cook Director of Marketing Media@MusicMatrix.com

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