By Chase Gummer

BERLIN--Deutsche Post DHL AG (DPW.XE) plans to hire up to 10,000 new employees in Germany by 2020 in response to the growing demand for parcel delivery being spurred by online shopping, the logistics company said Thursday.

Because of a sustained increase in demand, the company said it was looking to increase personnel at regional logistics centers, and the number of employees could rise by an additional 10,000 by 2025. As part of the expansion, Deutsche Post is establishing new parcel delivery companies under the umbrella of DHL Delivery GmbH. These will recruit employees in the coming weeks and months, giving preferential treatment to current employees with temporary contracts.

Deutsche Post will employ the new workers in line with collective labor agreements, but under terms different to those of current Deutsche Post contracts.

Deutsche Post has been aggressively expanding its services in recent years, testing the use of drones in Germany since September and launching a helicopter delivery service in London this month.

Write to Chase Gummer at chase.gummer@wsj.com

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