Digital Shelf Space Corp. (the "Company" or "DSS") (TSX VENTURE:DSS) is pleased
to announce that effective June 27, 2011 Mr. Jeffrey Sackman has been appointed
to the Company's Board of Directors. Mr. Sackman, was formerly the President of
Lionsgate Films for 6 years and also founded and served as the CEO of THINKFilm
until 2008. Mr. Sackman also sits on the board of Rainmaker Entertainment and
has recently co- founded and launched a new company called Hollywood Suite Inc.,
where he also serves as a member of the board.


Mr. Sackman stated, "I am very pleased to join the Board at DSS at this early
stage. The Company's initial product GSP RUSHFIT is very impressive, and has
done incredibly well in such a short period of time. I have been in the business
for over 20 years, and management at DSS has developed a unique strategy for the
direct to home entertainment marketplace. I am excited to be working with this
management and board as we work to establish something special over the coming
years."


The Company granted Mr. Sackman, subject to regulatory and shareholder approval
as applicable, effective July 1, 2011, a total of 250,000 incentive stock
options. The stock options are exercisable to acquire one common share of
Digital Shelf Space at $0.12 per share and can be exercised until June 30, 2016.


"We are very honored and pleased to have Jeff join our team. He has knowledge
and experience in every facet of the entertainment production and distribution
business," said Mr. Jeffrey Sharpe, CEO and President of DSS. "To have the
ability to access Jeff's experience on a regular basis is a real luxury,
especially when you consider what he has accomplished over the past 20 years in
our industry."


About Jeffrey Sackman 

As Founder, President and Chief Executive Officer of THINKFilm, Jeff was
involved with every aspect of the company's growth and development, culminating
in a sale of the company in October 2006, five years from inception. Prior to
founding THINKFilm, Jeff was the President of Lionsgate Films for six years.
Jeff successfully led Lionsgate into the crucial and highly competitive U.S.
market, a first for a Canadian based entity, structured and negotiated rarely
available output arrangements with Universal Studios, Home Box Office and Bravo,
created and grew three profitable video companies, and executive produced nearly
fifty films, including Buffalo 66 and American Psycho. Prior to that, he was a
Principal at Cinepix Film Properties which was sold into what is now Lionsgate,
as well as Vice President at Cineplex Odeon from 1987-1991. Jeff has recently
co-founded and also sits on the board of Hollywood Suite Inc., as well as serves
on the board of Rainmaker Entertainment.


About Digital Shelf Space Corp. 

Digital Shelf Space is an independent producer of home entertainment content and
online delivery technology provider to digital retailers, content owners and
aggregators. Digital Shelf Space's proprietary technology platform has been
custom built to deliver home entertainment content directly to consumers. The
platform blends e-commerce functionality and paid DVD, digital download and
streaming video delivery. For more information please visit
www.digitalshelfspace.com and to view our recently launched project with Georges
St-Pierre, please visit www.gsprushfit.com.


ON BEHALF OF THE BOARD 

Jeffrey Sharpe, President & CEO

Forward Looking Statements 

This news release contains "forward-looking information" within the meaning of
the Canadian securities laws. Forward- looking information is generally
identifiable by use of the words "believes", "may", "plans", "will",
"anticipates", "intends", "budgets", "could", "estimates", "expects",
"forecasts", "projects" and similar expressions, and the negative of such
expressions. Forward-looking information in this news release include statements
about Digital Shelf Space's home entertainment content and online delivery
technology.


In connection with the forward-looking information contained in this news
release, Digital Shelf Space has made numerous assumptions, regarding, among
other things, our delivery platform and the use of celebrity fitness products.
While Digital Shelf Space considers these assumptions to be reasonable, these
assumptions are inherently subject to significant uncertainties and
contingencies. 


Additionally, there are known and unknown risk factors which could cause Digital
Shelf Space's actual results, performance or achievements to be materially
different from any future results, performance or achievements expressed or
implied by the forward-looking information contained herein. Known risk factors
include, among others: reliance on the health and marketability of celebrity
fitness talent in productions owned by Digital Shelf Space; actual results from
the use of celebrity fitness products may differ substantially from anticipated
results; the substantial investment of capital required to produce and market
video and entertainment productions, limitations imposed by our financing
abilities, unpredictability of the commercial success of our programming,
difficulties in integrating technological changes and other trends affecting the
entertainment industry. 


A more complete discussion of the risks and uncertainties facing Digital Shelf
Space is disclosed in Digital Shelf Space's Filing Statement dated November 16,
2010 and continuous disclosure filings with Canadian securities regulatory
authorities at www.sedar.com. All forward-looking information herein is
qualified in its entirety by this cautionary statement, and Digital Shelf Space
disclaims any obligation to revise or update any such forward-looking
information or to publicly announce the result of any revisions to any of the
forward-looking information contained herein to reflect future results, events
or developments, except as required by law.


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