Roots operating partner, Branded Lifestyle
Group, opens Roots store in Hong
Kong and launches a Roots online store on Zalora
TORONTO, April 3, 2019 /CNW/
- Roots ("Roots," "Roots Canada" or the "Company")
(TSX: ROOT), a premium outdoor lifestyle brand, today announced
that its retail operating partner in Asia, Branded Lifestyle Group, opened a Roots
store in premier shopping centre, Harbour City, located in
Tsim Sha Tsui, Kowloon, Hong Kong and simultaneously launched
an online Roots store on Zalora.com.hk, Hong Kong's leading name in online fashion
shopping.
"Opening a store at the largest and most diverse shopping mall
in Hong Kong is an important first
step in what has the potential to be a multi-store market for
Roots," said Jim Gabel, President
and Chief Executive Officer of Roots. "Further, with an online
store on Zalora, customers can go beyond the physical location to
connect with our brand anytime and from anywhere in Hong Kong. Our expansion into Hong Kong is a testament to the continued
success of our longstanding partnership with Branded Lifestyle
Group."
The new Roots retail space brings together cabin comforts and
city conveniences to create a space that feels like home. The store
showcases Roots distinct character and heritage by immersing
shoppers in the more than four decades of stories and iconic
products that make Roots the brand it is today. The store is
curated into four main vignettes, each telling a unique Roots
story, including a Cooper Beaver Collection that pays tribute to
Roots iconic logo the Cooper Beaver, Roots Original Salt &
Pepper Sweats, handcrafted leather, as well as seasonally relevant
products that embody Roots unique comfortable cabin-meets-city
style.
"Leveraging our strong network and local resources, we are
excited to bring the world-renowned Roots brand to Hong Kong," said Sunny
Wong, Chief Executive Officer of Branded Lifestyle
Group. "The leisure and lifestyle apparel trend continues to
gain momentum in Asia, and we
believe Roots focus on comfort and style is a perfect fit for the
Hong Kong market."
Located in the heart of Hong
Kong alongside the Victoria
Harbour, Harbour City offers a wide range of services
including shopping, dining, entertainment and sightseeing. With
more than 450 shops, 60 food and beverage outlets, a gallery and
three hotels, Harbour City is a major attraction in Hong Kong.
The new Roots Hong Kong store will be complemented by an even
larger brand assortment available on leading online fashion
retailing site, Zalora.com.hk Customers will be able to choose from
a broader selection of Roots sweats, leather goods and seasonal
products to further embrace the brand.
About Roots
Established in 1973, Roots is a premium
outdoor lifestyle brand. We unite the best of cabin and city
through unmistakable style built with uncompromising comfort and
quality. We offer a broad range of products that embody a
comfortable cabin-meets-city style including: women's and men's
apparel, leather goods, footwear, accessories, and kids, toddler
and baby apparel. Starting from a little cabin in Algonquin Park, Canada, Roots has grown to
become a global brand. As of February 2,
2019, we had 114 corporate retail stores in Canada, seven corporate retail stores in
the United States, 117
partner-operated stores in Taiwan,
37 partner-operated stores in China and a global eCommerce platform. Roots
Corporation is a Canadian corporation doing business as "Roots" and
"Roots Canada".
About Branded Lifestyle Group
Branded Lifestyle
Holdings Limited is an Asia-based
retailer owned by Fung Retailing. We represent five brands –
Hang Ten, H:CONNECT, Arnold Palmer, Hunter and Roots – which together
account for one of the largest retail operations in the markets
where we operate. Our company owns or franchises over 1,000 retail
outlets, with more than 2,500 employees spread across China mainland, Hong
Kong, Taiwan, Korea,
Southeast Asia and the
Middle East.
Forward-Looking Information
Certain information in
this press release contains forward-looking information. This
information is based on management's reasonable assumptions and
beliefs in light of the information currently available to us and
are made as of the date of this press release. Actual results and
the timing of events may differ materially from those anticipated
in the forward-looking information as a result of various factors.
Information regarding our expectations of future results,
performance, achievements, prospects or opportunities or the
markets in which we operate is forward-looking information.
Statements containing forward-looking information are not facts but
instead represent management's expectations, estimates and
projections regarding future events or circumstances. Many factors
could cause our actual results, level of activity, performance or
achievements or future events or developments to differ materially
from those expressed or implied by the forward-looking
statements.
See "Forward-Looking Information" and "Risk Factors" in the
Company's current Annual Information Form for a discussion of the
uncertainties, risks and assumptions associated with these
statements. Readers are urged to consider the uncertainties, risks
and assumptions carefully in evaluating the forward-looking
information and are cautioned not to place undue reliance on such
information. We have no intention and undertake no obligation to
update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise, except as
required by applicable securities law.
SOURCE Roots Corporation