Roots and Air Canada surprised more than 250
customers on special Vancouver-Melbourne flight
with a comfort and style travel package
TORONTO, Jan. 21, 2019 /CNW/ - Iconic Canadian
brands, Roots ("Roots," "Roots Canada") (TSX: ROOT) and Air
Canada (TSX: AC), partnered
to make a long journey even more comfy in celebration of
International Sweatpants Day. The two companies surprised more than
250 customers on Air Canada's longest non-stop flight from
Vancouver, Canada to Melbourne, Australia with a gifted set of
Roots signature Salt & Pepper™ sweatpants, hoody and a
handcrafted made-in-Canada Roots leather passport holder, bringing
Roots quintessential cabin-meets-city style to the airplane
cabin.
"We believe that wherever your journey takes you, travel in
comfort and style," said Karen
Zuccala, Roots Vice President of Marketing. "With a growing
Roots brand community in Australia
through our international eCommerce platform, and Vancouver to Melbourne ranking as one of the longest
flights in the world, joining together with Air Canada to celebrate
International Sweatpants Day was a perfect fit. This is one of the
many exciting initiatives we have planned to continue to share our
brand with the world."
Landing at 10:05 a.m. in
Melbourne, Australia and sporting
Roots stylishly comfortable sweats, customers onboard the Air
Canada flight will be some of the first people in the world to
celebrate International Sweatpants Day in 2019.
To further mark International Sweatpants Day, Roots and Air
Canada are calling on Canadians to enter the Roots x Air Canada
contest. Entrants will have the opportunity to win the ultimate
journey in comfort and style. Prizes include two Air
Canada round-trip airfares to any destination in Canada as well as two Roots comfort and style
travel packages, containing Roots sweats, a Banff Bag and more. The
contest is open from January 21 to 25,
2019. For more details on how to participate, please see the
following link.
"Air Canada is thrilled to
partner with Roots to surprise our customers on this special
flight, the longest non-stop flight in our network with iconic
Canadian apparel," said Andy
Shibata, Managing Director, Brand at Air Canada. "What
better way to celebrate International Sweatpants Day than by
crossing six time zones in Air Canada's state-of-the-art Dreamliner
aircraft wearing a comfy and stylish pair of classic Roots
sweatpants?"
"We would also like to thank Roots, who, in the spirit of giving
back, is generously making a donation to the Air Canada
Foundation's Hospital Transportation Program which gives children
and their families access to advanced medical treatments
unavailable in their communities."
To join Roots and Air Canada in celebrating together on
International Sweatpants Day, follow @roots and @aircanada and the
hashtag #internationalsweatpantsday.
About Roots
Established in 1973, Roots is a premium outdoor lifestyle
brand. We unite the best of cabin and city through
unmistakable style built with uncompromising comfort and quality.
We offer a broad range of products including: women's and men's
apparel, leather goods, footwear, accessories and kids, toddler and
baby. Our valued consumers can experience Roots through 118 stores
in Canada, seven stores in
the United States, 115
partner-operated stores in Taiwan,
30 partner-operated stores in China and a global eCommerce platform (as at
November 3, 2018). Roots Corporation
is a Canadian corporation doing business as "Roots" and "Roots
Canada".
About Air Canada
Air Canada is Canada's largest domestic and international
airline serving more than 210 airports on six continents.
Canada's flag carrier is among the
20 largest airlines in the world and in 2018 served more than 52
million customers. Air Canada
provides scheduled passenger service directly to 63 airports in
Canada, 56 in the United States and 98 in Europe, the Middle
East, Africa, Asia, Australia, the Caribbean, Mexico, Central
America and South America.
Air Canada is a founding member of
Star Alliance, the world's most
comprehensive air transportation network serving 1,317 airports in
193 countries. Air Canada is the
only international network carrier in North America to receive a Four-Star ranking
according to independent U.K. research firm Skytrax, which also
named Air Canada the 2018 Best Airline in North America. For more information, please
visit: aircanada.com/media, follow @AirCanada on Twitter and join
Air Canada on Facebook.
Forward-Looking Information
Certain information in
this press release contains forward-looking information. This
information is based on management's reasonable assumptions and
beliefs in light of the information currently available to us and
are made as of the date of this press release. Actual results and
the timing of events may differ materially from those anticipated
in the forward-looking information as a result of various factors.
Information regarding our expectations of future results,
performance, achievements, prospects or opportunities or the
markets in which we operate is forward-looking information.
Statements containing forward-looking information are not facts but
instead represent management's expectations, estimates and
projections regarding future events or circumstances. Many factors
could cause our actual results, level of activity, performance or
achievements or future events or developments to differ materially
from those expressed or implied by the forward-looking
statements.
See "Forward-Looking Information" and "Risk Factors" in the
Company's Annual Information Form for the fiscal year ended
February 3, 2018 for a discussion of
the uncertainties, risks and assumptions associated with these
statements. Readers are urged to consider the uncertainties, risks
and assumptions carefully in evaluating the forward-looking
information and are cautioned not to place undue reliance on such
information. We have no intention and undertake no obligation to
update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise, except as
required by applicable securities law.
SOURCE Roots Corporation