- Electronics and Software Predicted to Account for 50% of
Total Car Costs by 2030
- New Awards Program will Recognize Automotive Industry
Trailblazers Driving Once-in-a-Century Transformation
LOS
ANGELES and WATERLOO,
ON, Sept. 15, 2022 /PRNewswire/ -- MotorTrend,
the leading global automotive media company, announced today that
it is joining leading software company, BlackBerry Limited (NYSE:
BB) (TSX: BB) to launch the Software-Defined Vehicle Innovator
Awards. The new awards program looks to celebrate the innovators
and pioneers who are leading the automotive industry's
once-in-a-century transformation from hardware to software which
will redefine how cars are designed, built, driven and
experienced.
SDV Awards Press Kit: Documentary, Trailer
Videos, Fact Sheet, Sound Bites, Photos
For more than a century the bulk of a car's value was in its
mechanical, hardware, and other physical components. However, as
personal technology has evolved, software and connected services
will soon become the most important drivers of value, and a key
differentiator, for automobile manufacturers. With the average new
car containing more than 100 million lines of code and thousands of
different computer chips already in use, independent research
predicts that by 2030, electronics and software will account for
50% of car costs, up from about 30% today. This represents a
fundamental shift in the automotive industry, as the software
opportunity in autonomous cars will grow from less than
one billion dollars today to
$25 billion. According to recent
forecasts, revenue from software-driven vehicles could account for
as much as 50% of the automotive industry's future earnings. *
As the creator of the most prestigious automotive awards – Car,
Truck and SUV of the Year and its annual Power List – MotorTrend is
joining forces with BlackBerry, whose BlackBerry® QNX® technology
is embedded in over 215 million vehicles worldwide, to encourage
OEMs and automotive suppliers to nominate outstanding pioneers,
leaders and domain experts in recognition of their extraordinary
work using software to push industry boundaries and improve the
driving experience for
consumers.
"Speaking with automakers and Tier 1s around the world, nothing
is more important to them than software and electronics as both
allow them to deliver compelling in-car experiences and
differentiate against the competition," said Mark Wilson, Chief Marketing Officer,
BlackBerry. "To that end, we're thrilled to be teaming up with
MotorTrend to recognize and elevate the unsung heroes who have been
systematically laying the stakes for the auto industry's exciting
next chapter. I firmly believe that we'll see more change in the
next ten years than we've seen in the previous hundred and, given
that it's the software heads that will determine what that future
looks like, we felt it was particularly important to create the
Software-Defined Vehicle Innovator Awards to recognize and
celebrate individuals who are leading the way."
"There is a massive technological shift going on in the auto
industry and it's not just defined by software, it's driven by
people: engineers, software developers, computer scientists," said
Ed Loh, Head of Editorial,
MotorTrend Group. "These men and women are on the leading edge of
imagining and executing the future of mobility. We're putting our
decades-long experience to work to help provide insight and
perspective on these people and transformative work they are doing.
With BlackBerry's help, we want to highlight the pioneers, leaders
and experts who are doing the most important work in the space, and
effectively shaping our automotive future."
Nominations are now open for the following three
Software-Defined Vehicle Innovator Awards (SDVI) categories:
- Pioneer: This outstanding individual has demonstrably broken
new ground within the SDV space through research, development, and
application of new automotive software.
- Leader: This exceptional principal is in a senior management
position and leads a team that is transforming the automotive
industry through the broad adoption and application of software
solutions.
- Domain Expert: This critical team member is a subject matter
expert within a specific SDV discipline (e.g. advanced driver
assistance systems, digital cockpit, over-the-air updates,
autonomous, recruiting etc.)
Automakers and automotive suppliers can nominate their employees
by visiting https://www.motortrend.com/sdv-form/. Each nomination
is subject to a diligent screening process involving
representatives exclusively from MotorTrend's editorial team, who
will review the submissions and establish a short list of
finalists.
The nomination process closes at 11:59 pm
PT on Monday, October 31 and the short list of finalists
will be announced in the Fall of 2022. MotorTrend and BlackBerry
will announce the first annual SDVI Awards winners during a
ceremony on Thursday, January 5 in
Las Vegas, in conjunction with CES
2023. For more information and rules please visit:
https://www.motortrend.com/sdvawards.
To underscore the importance of the emerging software-defined
vehicle age and the need to recognize the industry disruption
coming at the hands of these innovators and pioneers, MotorTrend
has produced a 22-minute documentary, 'Coding the Car', and a book
by the same title, which are being released as companion pieces
with the SDV Innovator Awards announcement. For more information
and assets related to the documentary and SDV Innovator Awards
please visit motortrendpresskit.com.
*Source: Lux Research
About MotorTrend Group
MotorTrend Group, a Warner Bros. Discovery company, is the
largest automotive media company in the world, bringing together
Warner Bros. Discovery's MotorTrend TV and a vast automotive
digital, direct-to-consumer, social, and live event portfolio,
including MOTOR TREND, HOT ROD, ROADKILL, AUTOMOBILE and more than
20 other industry-leading brands. With a monthly audience of 26
million across web, TV and print, and 110 million social followers,
culminating in 1.3 billion monthly impressions across all
platforms, MotorTrend Group encompasses television's #1 network for
automotive fans, a leading automotive YouTube Channel and
MotorTrend+, the only subscription streaming service dedicated
entirely to the motoring world. MotorTrend Group serves to embrace,
entertain and empower the motoring world.
About BlackBerry
BlackBerry (NYSE: BB; TSX: BB) provides intelligent security
software and services to enterprises and governments around the
world. The company secures more than 500M endpoints including over 215M vehicles. Based in Waterloo, Ontario, the company leverages AI
and machine learning to deliver innovative solutions in the areas
of cybersecurity, safety and data privacy solutions, and is a
leader in the areas of endpoint security, endpoint management,
encryption, and embedded systems. BlackBerry's vision is clear - to
secure a connected future you can trust.
BlackBerry. Intelligent Security. Everywhere.
For more information, visit BlackBerry.com and follow
@BlackBerry.
Trademarks, including but not limited to BLACKBERRY and
EMBLEM Design are the trademarks or registered trademarks of
BlackBerry Limited, and the exclusive rights to such trademarks are
expressly reserved. All other trademarks are the property of
their respective owners. BlackBerry is not responsible for any
third-party products or services.
Media Contact:
BlackBerry
BlackBerry Media Relations
+1 (519) 597-7273
mediarelations@BlackBerry.com
MotorTrend Group
Rob Quigley
Senior PR and Social Media Manager
MotorTrend Group
Robert_Quigley@motortrend.com
213-248-8922
Scott Shaffstall
Head of Corporate Communications
MotorTrend Group
Scott_Shaffstall@motortrend.com
949-285-6315
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