Long Live the Aflac Duck
February 20 2007 - 2:34PM
PR Newswire (US)
COLUMBUS, Ga., Feb. 20 /PRNewswire/ -- Contrary to recent media
reports, Aflac has no intention of abandoning its use of the Aflac
Duck. "Like all of America, we love the Aflac Duck," said Jeff
Herbert, Aflac's Chief Marketing Officer. "It is as central to our
marketing efforts today as it will continue to be going forward."
Since its introduction, the Aflac Duck has helped the company
achieve 90 percent brand awareness. "In January, we launched
Aflac's 28th spot using the lovable duck to explain that Aflac's
insurance products help pay for routine expenses such as rent,
utility bills and car payments when people are temporarily unable
to work," said Herbert. "We look forward to unveiling new and
exciting Aflac Duck commercials later this year as we continue to
spread the message about the need for Aflac products." For more
than 50 years, Aflac products have given policyholders the
opportunity to direct cash where it is needed most when a
life-interrupting medical event causes financial challenges. Aflac
is the number one provider of guaranteed-renewable insurance in the
United States and the number one insurance company in terms of
individual insurance policies in force in Japan. Our insurance
products provide protection to more than 40 million people
worldwide. Aflac has been included in Fortune magazine's listing of
America's Most Admired Companies for six consecutive years and in
Fortune magazine's list of the 100 Best Companies to Work For in
America for nine consecutive years. Aflac has also been recognized
three times by both Fortune magazine's listing of the Top 50
Employers for Minorities and Working Mother magazine's listing of
the 100 Best Companies for Working Mothers. Aflac Incorporated is a
Fortune 500 company listed on the New York Stock Exchange under the
symbol AFL. To find out more about Aflac, visit aflac.com. Media
Contacts: Laura Kane Mechell Clark Aflac Incorporated Aflac
Incorporated (706) 596-3493 Voice 706-243-8004 Voice (706) 320-2288
Fax 706-320-2288 Fax (Logo:
http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO )
http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO
http://photoarchive.ap.org/ DATASOURCE: Aflac Incorporated CONTACT:
Laura Kane, Voice, +1-706-596-3493, Fax, +1-706-320-2288, or , or
Mechell Clark, Voice, +1-706-243-8004, Fax, +1-706-320-2288, or ,
both of Aflac Incorporated Web site: http://www.aflac.com/
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