WPP invests in new Atlanta Campus
December 20 2022 - 10:00AM
Business Wire
WPP (NYSE: WPP) will create a world-class workspace for its
people in Atlanta’s historic Old Fourth Ward neighborhood with the
development of a new Campus.
The Campus will bring together over 400 of WPP’s people in the
largest and most transformative new mixed-use development on the
Atlanta BeltLine to date. It will house ten agencies based in the
city including AKQA, BCW, EssenceMediacom, GCI Health, GroupM, GTB,
Mindshare, Verticurl, VMLY&R and Wunderman Thompson.
The WPP Campus in Atlanta will feature an imaginative blend of
public and private spaces that will seamlessly integrate into an
already thriving community. The close proximity to The Coca-Cola
Company’s headquarters and WPP’s other clients in the heart of
Georgia’s capital city will foster greater collaboration via
dedicated client spaces and continued growth of OpenX from WPP, the
bespoke agency created in 2021 following WPP’s appointment as The
Coca-Cola Company’s Global Marketing Network Partner. The Campus
will also act as a unique new hub for Atlanta’s thriving technology
scene.
WPP will lease office space from renowned real estate
development firm New City in Tower 2 of the new Fourth Ward
offices, neighboring the Historic Fourth Ward Park and Ponce City
Market. The office design draws on inspiration from world-class
architecture and boasts amenities including a 39,000-square-foot
conference center, dozens of walkable shops and restaurants, and
convenient access to the BeltLine.
The Atlanta Campus will target a “Gold” LEED rating, and
WPP-owned BDG architecture + design will assist with the design of
the interior office space. The Atlanta Campus will be WPP’s sixth
in North America and the first to be unveiled in the U.S. this
year. The move is set to be completed in the second quarter of
2023.
Michael Houston, President of WPP in the US, said: “We
are thrilled to provide a new Campus for our agencies in the
Atlanta community, especially in the Old Fourth Ward neighborhood
which is experiencing unprecedented growth and transformation.
Between the interface with the BeltLine and the surrounding
amenities, the Atlanta Campus fosters the type of creative
environment that will inspire our people, clients and partners
alike.”
Jim Irwin, President of New City, said: “We are thrilled
and humbled that WPP has selected the Fourth Ward Project for their
Atlanta Headquarters. When we first began work on the master plan,
we envisioned it as a place for best-in-class companies, like WPP,
to cater to the evolving needs of their workforce and clients.”
About WPP
WPP is the creative transformation company. We use the power of
creativity to build better futures for our people, planet, clients
and communities. For more information, visit www.wpp.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20221219005808/en/
Martina Suess, WPP +1 917-456-5049 Martina.suess@wpp.com
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