Driver of the Growth and Success of Grey Poland
LONDON, Jan. 22, 2019 /PRNewswire/ -- Michael
Houston, Worldwide CEO of Grey Group, today announced the promotion
of Anna Panczyk to CEO of Grey
London, reporting to Eduardo Maruri,
President and CEO of Grey Europe, effective immediately.
Anna Panczyk has served as CEO of
Grey Group Poland since 2015 leading Grey Warsaw, Testardo (Shopper
Marketing), Grey Works (Production), Cohn & Wolfe (Public
Relations) and Grey Digital.
Panczyk will partner with Adrian
Rossi, Creative Chairman of Grey London, who joined the
agency last December after an outstanding career leading AMV BBDO
London's creative department.
"Anna has been a prime mover in transforming Grey Poland into a
creative and new business powerhouse," Michael Houston said. "She is a natural to
lead Grey London, our flagship office in Europe. Together
with the arrival of Adrian Rossi,
her appointment opens an exciting new chapter in our evolution as a
'Famously Effective' agency focused on the future."
Grey London Creative Chairman Adrian
Rossi said, "If you could bottle X factor, it would be Anna.
I cannot put into words how thrilled I am she is joining us to be
my partner in crime. In short, Anna is an advertising
alchemist."
Anna Panczyk: Innovative
Marketer and Rising Star
During Anna Panczyk's four-year
tenure as CEO of Grey Group Poland, the agency has catapulted into
the "Top 3 Creative Ad Agencies in Poland," based on awards. In addition,
it has been named "Most Effective Agency" in the country for the
past two years and "Most Innovative Agency," according to the trade
press.
Under her leadership, Grey Poland has built a next-generation
management team, won significant new business and grown with
current clients, achieving a nearly 100 percent retention
rate. In 2015, Panczyk was named a "rising star" member of
the Top 50 Business Women in Poland. She has served as Vice
President of the Polish Association of Marketing Communications and
Effie Steering Committee.
Earlier in her career, Panczyk spent seven years as CEO and
Chairman of Change Integrated, a leading independent agency which
was named one of the "World's Leading Independent Agencies" by
Campaign magazine. She began her career at Saatchi
& Saatchi Poland, rising to the
post of Deputy Managing Director.
She is a graduate of the Warsaw School of Economics.
About Grey
Grey is the advertising network of Grey Group, which ranks among
the largest global communications companies. Its parent
company is WPP (NYSE: WPP). Under the banner of "Grey Famously
Effective Since 1917" the agency serves a blue-chip roster of many
of the world's best known companies: Procter & Gamble,
GlaxoSmithKline, Kellogg's, Pfizer, Canon, Marriott Hotels &
Resorts, Nestle, Walgreens, Applebee's, and T.J. Maxx. In
recent years, Grey has been named Adweek's 'Global Agency of
the Year" twice; Advertising Age's 'Agency of the Year'
and Campaign magazine's 'Global Network of the Year' in
recognition of its creative and business performance
(www.grey.com)
Contact: Owen J. Dougherty
212-546-2551
owen.dougherty@grey.com
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