NEW YORK, Jan. 18, 2019 /PRNewswire/ -- Grey today
announced that its Grey New York flagship office has been selected
as the advertising agency-of-record for Douglas Elliman Real
Estate, the third-largest residential real estate brokerage company
in the United States, following a
review.
Grey will develop a new global brand strategy, visual identity
and digitally-led marketing approach, followed by an extensive new
brand campaign. The work will encompass each of the firm's regions
including New York, Florida, California, Colorado, Massachusetts and Connecticut, as well its new development
division, Douglas Elliman Development Marketing.
Scott Durkin, President and COO
of Douglas Elliman, said, "We are
excited to begin working with the team at Grey. They demonstrated a
deep understanding of our complex business, our brand's legacy and
our vision for the future. We intend to leverage our success by
creating original and compelling communications that resonate with
our agents, our clients and our customers in each of our markets,
across every channel."
In 2018, Douglas Elliman took
part in six out of the top 10 most expensive deals in Manhattan and currently serves as exclusive
broker to some of the most bespoke homes on the market, including
La Follia in Palm Beach for
$135 million, a 400-acre retreat atop
Aspen Mountain in Aspen, Colorado
and a $100 million dollar estate in
Bel Air, California. Douglas
Elliman Development Marketing represents more than $30 billion in new projects including 111 West
57th Street in Midtown-Manhattan, The XI by Bjarke
Ingels which will have the first Six Senses Hotel in the United States, The West Hollywood Edition
by Ian Schrager, The Four Seasons in
Fort Lauderdale and Monad Terrace
by Jean Nouvel in Miami's South Beach.
Debby Reiner, CEO of Grey New
York, said, "We are delighted to welcome Douglas Elliman, the iconic brand that has been
a pacesetter in its industry for over a century, to our
roster. We shared an instant chemistry and look forward to a
great partnership."
Jane Reiss, Chief Brand
Experience Officer of Grey New York, said, "Our goal is to harness
Grey's expertise in innovation, creativity and design to help
further cement Douglas Elliman as
the preeminent brand in luxury real estate."
About Douglas Elliman Real Estate
Established in 1911, Douglas Elliman Real Estate is the largest
brokerage in the New York
Metropolitan area and the third largest residential real estate
company nationwide. With more than 7,000 agents, the company
operates approximately 113 offices in New
York City, Long Island, The
Hamptons, Westchester,
Connecticut, New Jersey, Florida, California, Colorado and Massachusetts. Moreover, Douglas Elliman has a strategic global alliance
with London-based Knight Frank
Residential for business in the worldwide luxury markets spanning
60 countries and six continents. The company also controls a
portfolio of real estate services including Douglas Elliman
Development Marketing, Douglas Elliman Property Management and
Douglas Elliman Commercial. For more information on Douglas Elliman as well as expert commentary on
emerging trends in the real estate industry, please
visit elliman.com.
About Grey
Grey is the advertising network of Grey Group, which ranks among
the largest global communications companies. Its parent
company Is WPP (NYSE: WPP). Under the banner of "Grey Famously
Effective Since 1917" the agency serves a blue-chip roster of many
of the world's best known companies: Procter & Gamble,
GlaxoSmithKline, Kellogg's, Pfizer, Canon, Marriott Hotels &
Resorts, Nestle, Walgreens, Applebee's, and T.J. Maxx. In
recent years, Grey has been named ADWEEK'S 'Global Agency Of the
Year" twice; ADVERTISING AGE's 'Agency Of the Year' and CAMPAIGN
magazine's 'Global Network of the Year' in recognition of its
creative and business performance (www.grey.com).
Contact: Owen J.
Dougherty
212-546-2551
owen.dougherty@grey.com
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SOURCE Grey