NEW YORK, Dec. 19, 2018 /PRNewswire/ -- John
Patroulis, Worldwide Chief Creative Officer of Grey, today
announced that Bernardo Romero has
joined Grey New York as Executive Creative Director for
health-related business. This marks the fifth senior creative
hire in the past month.
Bernardo Romero joins from Area
23, an agency of the FCB Health Network, which he joined in 2016,
rising to Executive Creative Director.
"Bernardo is one of the most creatively recognized leaders in
the entire health category. His arrival underscores our
commitment to invest 75 cents of
every Grey dollar in senior creative talent by 2019."
Under his leadership, Area 23 won
international recognition as both the Cannes Lion and Clio "Health
Network of the Year" for its innovative, cross-channel
campaigns.
Romero has taken home 20 Cannes Lions in 12 categories in the
past two years and won at the Clios, D&AD, One Show, Andys and London International for
such clients as Lilly, Bayer, Novartis and Eagle.
He began his career as a Creative Director at Africa and TBWA in Brazil working on a broad spectrum of top
clients including Budweiser, ESPN, Mitsubishi, Gatorade, Adidas and
Nissan. In 2015, he was named Lürzer Archive's "Number 1 Art
Director" in the world. He continues to teach at the Miami Ad
School.
Grey New York serves a
blue-chip roster of health-related clients including Walgreens,
Lilly, GSK, Pfizer, Bausch & Lomb, Boehringer-Ingelheim, Fitbit
and UPMC.
About Grey
Grey is the advertising network of Grey Group, which ranks among
the largest global communications companies. Its parent
company is WPP (NYSE: WPP). Under the banner of "Grey
Famously Effective Since 1917" the agency serves a blue-chip roster
of many of the world's best known companies: Procter &
Gamble, GlaxoSmithKline, Kellogg's, Pfizer, Canon, Marriott Hotels
& Resorts, Nestle, Walgreens, Applebee's, and T.J. Maxx.
In recent years, Grey has been named Adweek's 'Global Agency
of the Year" twice; Advertising Age's 'Agency of the
Year' and Campaign magazine's 'Global Network of the Year'
in recognition of its creative and business performance
(www.grey.com)
Contact: Owen J. Dougherty
212-546-2551
owen.dougherty@grey.com
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SOURCE Grey