WNS DecisionPoint Releases Research Report on 2017 US Retail Holiday Spending
December 20 2017 - 11:11AM
Business Wire
WNS (Holdings) Limited (NYSE: WNS), a leading provider of global
Business Process Management services, has published the results of
a 2017 U.S. Retail Holiday spending report through WNS
DecisionPoint, the company’s thought leadership platform designed
to provide companies with strategic business insights. The report
analyzes spending comparisons and shopper purchase curves based on
a survey of over 3,000 consumers across the U.S.
“The purchase journeys of shoppers in the retail industry are
becoming more complex even as they continue to look for a higher
level of personalization and digitization. WNS DecisionPoint™ has
developed two proprietary analytical models — Consumer Decision
Trees and Shopping Inhibitor Index. These models provide insights
into customer journeys across various formats, and track major
irritants that customers have while shopping in stores. These
insights will enable companies to target customers effectively,
drive personalization and increase revenue,” said Akhilesh Ayer,
Head – Research & Analytics, WNS.
The holiday report analyzes shoppers’ cadence across product
categories and compares trends from the previous year. Some key
highlights from the 2017 report include:
- The average customer is expected to
spend 21% more than last year
- 85% of customers are unlikely to shop
after Christmas
- Gen X will spend 47% more than last
year compared to other demographic groups
- E-commerce continues to edge out
brick-and-mortar stores and is increasingly becoming the first
choice for shoppers in various product categories, especially
consumer electronics
- While shoppers browse at physical
stores, they immediately check online sites for a wider assortment.
“Endless aisles”, where customers can view products online that are
not available in stores, can be an effective solution
The report also tracks the impact of digital retail on the
extended ecosystem and provides themes for retailers to enhance the
in-store shopper experience.
WNS DecisionPoint™ is part of WNS’ Research and Analytics unit.
The platform offers C-suite executives industry insights, and
market research and strategic analysis on current and emerging
business trends. WNS’ analytics practice consists of 2500+
employees with core analytics experience and a client base that
spans a wide range of industries such as travel, insurance,
banking, retail and consumer packaged goods.
About WNS
WNS (Holdings) Limited (NYSE: WNS) is a leading global business
process management company. WNS offers business value to 300+
global clients by combining operational excellence with deep domain
expertise in key industry verticals including Travel, Insurance,
Banking and Financial Services, Manufacturing, Retail and Consumer
Packaged Goods, Shipping and Logistics, Healthcare and Utilities.
WNS delivers an entire spectrum of business process management
services such as finance and accounting, customer interaction
services, technology solutions, research and analytics and industry
specific back office and front office processes. As of September
30, 2017, WNS had 35,121 professionals across 52 delivery centers
worldwide including China, Costa Rica, India, Philippines, Poland,
Romania, South Africa, Sri Lanka, Turkey, United Kingdom and the
United States. For more information, visit www.wns.com.
Safe Harbor Provision
This document includes information which may constitute
forward-looking statements made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995,
the accuracy of which are necessarily subject to risks,
uncertainties, and assumptions as to future events. Factors that
could cause actual results to differ materially from those
expressed or implied are discussed in our most recent Form 20-F and
other filings with the Securities and Exchange Commission. WNS
undertakes no obligation to update or revise any forward-looking
statements, whether as a result of new information, future events,
or otherwise.
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WNS (Holdings) LimitedInvestors:David MackeyCorporate SVP
– Finance & Head of Investor Relations+1 (201)
942-6261david.mackey@wns.comorMedia:Archana RaghuramGlobal Head –
Marketing & Communications+91 (22) 4095
2397archana.raghuram@wns.com ; pr@wns.com
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