India's outsourcing firms will gain new orders after the U.S., one their largest markets, is overhauling their healthcare system, which could call for insurers and healthcare providers to cut expenses.

The U.S. House Sunday gave final approval to a far-reaching health-care overhaul bill promising to bring health insurance to 32 million Americans while subjecting U.S. industries to a dramatically redrawn and newly regulated marketplace.

BPO companies such as Firstsource Solutions Ltd. (532809.BY), WNS Holdings Ltd. (WNS), Patni Computer Systems Ltd. (532517.BY), Cognizant Technology Solutions Corp. (CTSH), the BPO units of Infosys Technologies Ltd. (500209.BY) and Wipro Ltd. (507685.BY) may benefit, say analysts.

"This reform is at the intersection of two of Wipro's strategic business units--health care and government--and we are geared up to address the technology requirements in these sectors," said Rajiv Shah, senior vice president, healthcare vertical, at Wipro Technologies.

Wipro Ltd. is India's third-largest software exporter by revenue.

Analysts expect the U.S. government to spend about $15 billion to $20 billion on healthcare technology services, a major share of which is expected to come to the Indian business process outsourcing companies.

"We will see an increased need for outsourcing at healthcare insurance companies and hospitals to reorganise their operation to accommodate the reform mandates which are coming," Firstsource Chief Executive Ananda Mukerji.

The new regulation requires insurers to restructure their administrative costs to ensure that about 90% of the money is spent on actual wellness of the individual, Mukerji said.

Firstsource is looking at opportunities to support insurers to reduce administrative costs. Studies indicate that insurance companies spend around 9%-41% of their money on administrative services, he added.

The company derives about 40% of its total revenue from healthcare provider services and insurance.

It already has centres in the U.S. that offer services for insurance claims processing and assessing eligibility for various health programmes run by the government.

"We expect administrative requirements (for insurance companies) to increase by early 2011 and reach its full potential by 2014," said Sanjiv Kapur, senior vice president and head Patni BPO.

Meanwhile, business process outsourcer WNS is also looking to expand its healthcare offerings in the U.S. and is opening more centers in the U.S. and Europe to build relationships with local governments, Chief Executive Keshav Murugesh said.

The focus will be on setting up centers for "healthcare and government (businesses) in the first phase," he added.

Insurance accounts for almost a third of WNS's revenue, while healthcare forms a small part of this, Murugesh said.

Also, there is a proposal to spend around $20 billion on digitization of medical records, Rohit Anand, an IT analyst with PINC Securities.

Firstsource expects bulk of the business from the proposed overhaul of the system to come in 2013-2014, Mukerji said, adding that the company is already ramping up its operations in the U.S to address this market.

Cognizant Technology, another major player in the healthcare services segment, wasn't available for comment immediately, while Infosys BPO, the unit of Infosys Technologies, declined to comment, citing to a silent period ahead of quarterly results due in April.

-By Dhanya Ann Thoppil, Dow Jones Newswires; +91-9886929464; dhanya.thoppil@dowjones.com (Shikhar Balwani also contributed to this article)

 
 
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