Deckers to Acquire Sanuk - Analyst Blog
May 20 2011 - 10:53AM
Zacks
Deckers Outdoor Corporation (DECK) recently
announced that it has entered into asset purchase conformity to
acquire the Sanuk brand with an initial payment of $120 million in
cash. Sanuk is known for its exclusive sandals and shoes and
notable marketing.
The agreement includes added participation payments based on the
performance of the brand in the coming five years and contains
certain assets and liabilities of the brand.
Deckers stated that the acquisition will be completed by the
beginning of the third quarter of 2011 and will be funded by the
company’s cash reserves. As per the agreement, Sanuk will continue
to operate from Orange County, California, its present headquarter.
The brand generated more than $43 million of net sales in 2010.
The buyout will help Deckers in gaining Sanuk’s customer base in
the action sports footwear segment and will be modestly accretive
to the earnings of fiscal 2011.
Deckers top line has increased at a CAGR of 35% in the last five
years. The company’s sustained focus on new product introductions
and geographic expansion has helped to achieve robust growth.
With the expiration of the existing distribution agreements,
Deckers is managing the distribution of UGG, Teva and Simple brands
in the U.K.and the UGG and Simple brands in the Benelux region and
France. This will help to capture incremental sales and margins by
selling directly to wholesale customers.
The international markets provide a significant growth
opportunity, and we remain optimistic about the company’s
incremental sales and earnings potential. Deckers international
sales soared 45.8% in first-quarter 2011. Internationally, Deckers
distributes its products throughout Europe, Asia Pacific, Canada,
and Latin America.
However, the company’s over-reliance on the UGG brand is a
matter of concern. In the event of stagnation or decline of UGG
sales growth, Deckers’ overall results will be affected adversely.
This is due to the percentage of contribution from the company’s
other brands, which are too small to offset any slowdown in UGG
sales.
Deckers faces intense competition in the footwear industry from
other big players on several attributes such as style, price,
quality, comfort and brand name. The competitors have significant
financial, technological, engineering, manufacturing, marketing,
and distribution advantages that may dent the company’s sales and
margins.
Currently, we have a long-term Neutral rating on the stock.
Moreover, Deckers, which competes with Nike Inc.
(NKE) and Timberland Co. (TBL), holds a Zacks #3
Rank, which translates into a short-term Hold recommendation.
DECKERS OUTDOOR (DECK): Free Stock Analysis Report
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