Timberland Launches New Interactive Web Experience
November 04 2010 - 2:05PM
Marketwired
The Timberland Company (NYSE: TBL) is unveiling an innovative
redesign of its timberland.com website. The new site offers an
immersive brand experience, inviting consumers to explore the
products, history and commitment to environmental stewardship that
are all at the heart of the Timberland brand.
"With the new site, consumers around the world have the
opportunity to engage with Timberland like never before," said Jim
Davey, VP of Global Marketing. "Whether it's browsing and shopping
our newest products, understanding our values platform, or sending
in their own stories, visitors now have a one-stop shop to connect
with the Timberland® brand."
Timberland's new global web experience includes state-of-the-art
interactive elements, stunning graphics, and rich content in three
main areas:
Stories
- Six separate microsites, in six languages, allow consumers to
find product information, view ads and videos or post their own
Timberland stories.
- A collection of videos pulled from the company's archives
explores milestone events like the invention of the yellow boot and
other elements of Timberland's rich New England heritage.
- On "The Bootmakers Blog," third-generation CEO Jeff Swartz
lends his voice and frank opinions on sometimes-controversial
business and environmental topics.
Environmental Stewardship
- The new timberland.com includes a dedicated "tree planting"
section where visitors can learn about the company's longstanding
commitment to reforestation, including Timberland's pledge to plant
five million trees in five years in Haiti and China.
- Eco-conscious consumers can make the most of their purchasing
power by learning about Timberland's Green Index® rating system,
which measures the specific impact (on a zero-to-ten scale) the
company's products have on the environment.
- A believer in transparency and accountability, Timberland
offers data-rich reports, podcasts and updates about its corporate
responsibility initiatives and progress, and invites site visitors
to join in the dialogue about the CSR challenges faced by global
brands.
Online Shopping
- User-friendly graphics and features make it easy to shop on
timberland.com. For consumers with busy lifestyles and diverse
needs, product suggestions are organized by activity (your morning
commute, a mountain trail, the weekend). High-resolution product
imagery with alternate views and zoom capabilities, improved
navigation, and reviews from other shoppers give consumers all the
information they need to gear up for the next outdoor
adventure.
- Consumers who want to get creative can design their own boots
or shoes for a one-of-a-kind look. With seven classic boot styles
and four boat shoe styles to choose from, there are a million
different ways for people to express themselves.
"The new site provides consumers with an amazing shopping
experience and a richer connection to the Timberland® brand," said
Chris Hardisty, Director of Global Ecommerce.
About Timberland Timberland (NYSE: TBL) is
a global leader in the design, engineering and marketing of
premium-quality footwear, apparel and accessories for consumers who
value the outdoors and their time in it. Timberland markets
products under the Timberland®, Timberland PRO®, SmartWool®,
Timberland Boot Company®, Mountain Athletics®, howies® and IPATH®
brands, all of which offer quality workmanship and detailing and
are built to withstand the elements of nature. The company's
products can be found in leading department and specialty stores as
well as Timberland® retail stores throughout North America, Europe,
Asia, Latin America, South Africa and the Middle East. Timberland's
dedication to making quality products is matched by the company's
commitment to "doing well and doing good" -- forging powerful
partnerships among employees, consumers and service partners to
transform the communities in which they live and work. To learn
more about Timberland, please visit www.timberland.com.
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Contacts: Jodi Housman Cone 617-939-8384 jhousman@coneinc.com
Cara Vanderbeck The Timberland Company 603-773-1222
cvanderbeck@timberland.com
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