The Timberland Company Names Mark Bryden VP and GM of North America
July 28 2009 - 2:23PM
Business Wire
The Timberland Company has announced that Mark Bryden will
become the Vice President and General Manager of North America. In
this newly-created role, Mark will lead Timberland’s North American
operations with responsibility for all marketing, retail, wholesale
and ecommerce business.
Mark joins Timberland following three years as President and
General Manager of SmartWool Corporation, a leading outdoor
performance brand which was acquired by Timberland in 2005. During
his tenure, SmartWool has seen record growth with the launch of
sport and lifestyle apparel, expanded into international markets,
and received numerous accolades including two consecutive years
among the top 10 of Outside Magazine’s Best Places to Work.
Prior to joining SmartWool, Mark spent 26 years at Levi Strauss
& Co., serving in a variety of sales and marketing positions
before transitioning to the company’s international and supply
chain management organization. In his new role as VP and GM of
North America for Timberland, he reports to President and CEO
Jeffrey Swartz.
“I couldn’t be more pleased about Mark’s transition,” said
Jeffrey Swartz, Timberland’s President and CEO. “Having worked
closely with him at SmartWool for the past several years, I have
complete confidence in his talent and experience, and most
importantly, in his ability to lead teams focused on execution of
Timberland’s strategic plans. I look forward to his leadership of
our North American team.”
“As someone who has long believed in Timberland’s reputation as
a leading outdoor brand with solid values, I’m excited for the
opportunity to more actively influence the company’s growth and
direction,” explained Mark Bryden. “I believe we have a solid
foundation on which to build, and I look forward to working with
the Timberland team to bring the brand to its rightful place in the
market.”
SmartWool simultaneously announced today that Mark Satkiewicz,
Vice President of Sales, has been promoted to fill the role of
President and General Manager vacated by Bryden. Satkiewicz will be
responsible for the oversight and strategic direction of the
SmartWool global brand. He joined SmartWool in June 2006, following
more than 10 years of sales and analysis experience in the athletic
market. He previously worked with many divisions within the Nike
company, including sales, forecasting and strategic planning.
All leadership changes are effective immediately. Mark Bryden
will relocate to Stratham, New Hampshire.
Timberland (NYSE: TBL) is a global leader in the design,
engineering and marketing of premium-quality footwear, apparel and
accessories for consumers who value the outdoors and their time in
it. Timberland markets products under the Timberland®, Timberland
PRO®, Mountain Athletics®, SmartWool®, Timberland Boot Company™,
Howies® and IPATH® brands, all of which offer quality workmanship
and detailing and are built to withstand the elements of nature.
The company’s products can be found in leading department and
specialty stores as well as Timberland® retail stores throughout
North America, Europe, Asia, Latin America, South Africa and the
Middle East. Timberland’s dedication to making quality products is
matched by the company’s commitment to “doing well and doing good"
-- forging powerful partnerships among employees, consumers and
service partners to transform the communities in which they live
and work. To learn more about Timberland, please visit
www.timberland.com. To learn more about becoming an Earthkeeper,
visit www.earthkeeper.com.
SmartWool® is a leading performance brand offering wool-based
apparel, socks and accessories. Nothing can compare to SmartWool®
products for the ultimate in performance, comfort and easy care.
SmartWool® fiber is superior at vaporizing moisture, controlling
temperature and odor and is guaranteed not to shrink. It’s also a
renewable resource that illustrates the design genius of evolution.
For information on the full range of SmartWool® products or to find
a dealer near you, please log onto SmartWool’s award winning
website: www.SmartWool.com. SmartWool Corporation is a wholly owned
subsidiary of The Timberland Company.
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