Timberland Boot Company Debuts Premium Footwear Collection for Women
May 06 2009 - 9:47AM
PR Newswire (US)
"Depression-chic" collection inspired by women who shaped and
defined post-industrial America STRATHAM, N.H., May 6
/PRNewswire-FirstCall/ -- The Timberland Company announced today
that it will launch the Timberland Boot Company(TM) collection for
women in Fall 2009 (available at retail in September). Since its
debut in the UK in 2005 and its American introduction in 2007, the
Timberland Boot Company(TM) men's collection has resonated strongly
with discerning consumers who appreciate upper-echelon quality and
authentic design. The new collection will offer women a line of
trend-right, premium footwear designed with reverence for and
dedication to the art of bootmaking. Developed as a tribute to the
strong, independent women who shaped post-industrial America, the
Fall 2009 debut collection features beautifully-crafted and
purposeful footwear designed by and for women. Modern silhouettes,
inspired by traditional menswear, are tailored with a feminine
twist, and delicate cues evoke stories in which shoes were mended
and embellished over time. Each shoe in the Fall 2009 Timberland
Boot Company(TM) women's collection is handcrafted to look "well
worn," much like their counterparts in the acclaimed men's
collection. Post-applied details like a whimsical stitch, a piece
of ribbon, a patch of leather or an interesting fabric, are
materials a woman of the depression era would have had access to at
home or in the workplace to repair or update her shoes. This
process results in subtle variances that make each shoe unique. The
line includes three key collections, designed by three different
designers. Each designer approached her collection by researching
the time period to identify societal milestones that may have
affected what women were wearing. They identified fictional and
real-life female icons -- including Georgia O'Keefe, Rosie the
Riveter and their own grandmothers -- pulling inspiration from both
historical and family archives. -- Marge - Inspired by the women
who moved to cities and entered the workforce, styles (including
Peep Toe and Lace Up heels) feature simple stitching and delicate
details - embellishments that convey a unique sense of femininity
and individuality. Women, then and now, might wear these as a
casual office heel. -- Lucille - Inspired by the days when women
were called upon by their country for duty - in factories and on
assembly lines - styles (including Lace Up and Tall Boots) feature
toned-down leathers that appear worn and repaired, to reflect the
utility and ingenuity of the era. These rugged, work-wear
silhouettes are delicately crafted with a narrow shaft reminiscent
of vintage boots for everyday wear. -- Gavie - Inspired by women
who cherished artistic expression - artists and teachers, for
example - styles (including Kilties and Oxfords) are traditional
and artful, with chic details, accents, unique leather combinations
and understated stitching. Designed for an active lifestyle, this
collection is versatile, allowing women to dress styles up or down
to extend a wearing occasion. "The Timberland Boot Company(TM)
collection for women is designed to celebrate the creativity and
individuality of the women who stepped out after fighting for and
winning the right to vote in 1918," said Christopher Pawlus,
Timberland's Senior Creative Director for Women's. "Whether they
entered the workforce in a clerical or industrial role, or found
their independence in teaching or through art, the women who
inspired this collection were all strong, inventive and unique. The
collection is designed to reflect the utilitarian, well-crafted
footwear that was worn during this period, and the time and care
women took for their shoes to make them last for years. We feel
that this line strongly reintroduces how beautiful the
Timberland(R) brand can be for women." The fall 2009 collection
comprises 12 shoes and boots in total. Select styles are made with
lightweight Horween(R) leathers and organic canvas. The line will
be available in September 2009 at fine stores and boutiques
worldwide, and by visiting http://www.timberland.com/. Suggested
retail prices range from $170 - $340. About Timberland Boot Company
Timberland Boot Company brings a new point of view to the
traditionally polished and sleek premium footwear category. Styles
are handcrafted to look "well worn" - adopting characteristics of
an item that has been used over time - but treated with great care
and respect. Timberland Boot Company was first introduced in the
U.K. in 2005, and launched in the U.S. in 2007, and is distributed
in select, high-end retailers around the world. In Fall 2009, both
Men's and Women's boots will also be available at
http://www.timberland.com/. To learn more about Timberland Boot
Company, please visit http://www.timberlandbootcompany.com/. About
Timberland Timberland (NYSE:TBL) is a global leader in the design,
engineering and marketing of premium-quality footwear, apparel and
accessories for consumers who value the outdoors and their time in
it. Timberland markets products under the Timberland(R), Timberland
PRO(R), Mountain Athletics(R), SmartWool(R), Timberland Boot
Company(TM), howies(R) and IPATH(R) brands, all of which offer
quality workmanship and detailing and are built to withstand the
elements of nature. The company's products can be found in leading
department and specialty stores as well as Timberland(R) retail
stores throughout North America, Europe, Asia, Latin America, South
Africa and the Middle East. Timberland's dedication to making
quality products is matched by the company's commitment to "doing
well and doing good" -- forging powerful partnerships among
employees, consumers and service partners to transform the
communities in which they live and work. To learn more about
Timberland, please visit http://www.timberland.com/. To learn more
about becoming an Earthkeeper, visit http://www.earthkeeper.com/.
DATASOURCE: The Timberland Company CONTACT: Lauren Szczerba of
Porter Novelli, +1-212-601-8268, Web Site:
http://www.timberland.com/
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