From the Power of One to the Effort of Many, Timberland Celebrates Earth Day by Recognizing Earthkeepers around the World
April 21 2009 - 2:01PM
Business Wire
As one man enters the Atlantic coastal waters to start his
1,000-mile eco-swim, 80 volunteers in Thailand create an urban
forest through the planting of 1,000 trees � all in the name of
Earth Day, in the hopes of stemming the climate crisis and
catalyzing an environmental movement of �do-ers� under the banner
of Timberland Earthkeepers.
�Earthkeepers launched a year ago as an online campaign to unite
people around the idea of protecting our planet and inspiring
real-world environmental change,� explains Timberland President and
CEO Jeff Swartz. �Since then, it has grown into a much broader
movement, encompassing everything from our
environmentally-conscious product line to our community greening
efforts to providing a global platform for a new generation of
environmental heroes. We believe that everyone has the ability to
be an Earthkeeper � and no better day to reinforce and celebrate
that belief than on Earth Day.�
Timberland has recognized Earth Day with community service
events for 11 consecutive years; this year, Timberland-hosted Earth
Day events will unite more than 8,000 volunteers at more than 150
events around the world, generating nearly 50,000 service
hours.
More important than the numbers, according to Timberland CEO
Jeff Swartz, is the opportunity to show people how their individual
effort creates a positive impact on our environment and helps in
the fight against global warming.
�People are increasingly concerned about climate change and its
impact on our world, but it�s an overwhelming issue and it can be
difficult to know how or where to begin,� says Swartz. �We can help
by better educating consumers on how to be a part of the solution,
inspiring them through the stories of others, and engaging them in
events to put their own environmental passion into action.�
Here are some ways in which Timberland is working to educate,
inspire and engage others this Earth Day:
- Extreme swimmer and eco-activist
Christopher Swain has joined the ranks of the �Earthkeeper Heroes�
� a select group of environmental change agents who, through a
partnership between Timberland and Changents.com, tell their
amazing stories from the frontlines in real-time while building a
network of fans around the world to help them. On Earth Day,
Christopher will embark on the first leg of his 1,000 mile swim
journey from Marblehead, Massachusetts to Washington, DC to raise
awareness about pollution and the impact on our ocean planet. No
matter where you are in the world, you can follow Christopher
Swain�s adventure 24/7, interact with him directly and become part
of the Earthkeeper Movement at
http://www.changents.com/christopherswain.
- Some 40 miles north in Hampton,
New Hampshire more than 100 volunteers will clear trash and debris
from local beaches. This has been designated as a �Take Your Child
to Serve� project, giving Timberland employees an opportunity to
share their environmental values in action with their children � a
valuable hands-on experience for the next generation of
Earthkeepers.
- This past weekend, Timberland
employees, partners and families joined in America�s largest Earth
Day action, the Green Apple Festival, which took place in ten
cities across the US. Timberland is a sponsor of the 2009 Green
Apple Festival, which focused on climate change solutions such as
tree planting, water protection, urban gardens and forest
restoration, and culminated in a free �thank you� concert in each
participating city.
- Outside the US,
Timberland-hosted Earth Day events range from tree-planting in
Germany and greening urban spaces in Spain to clearing rubbish and
debris in Japan and weeding and fertilizing a field of seedlings in
China.
Following Timberland�s Earth Day events, photos, highlights and
additional coverage will be available on www.earthkeeper.com.
About
Timberland
Timberland (NYSE: TBL) is a global leader in the design,
engineering and marketing of premium-quality footwear, apparel and
accessories for consumers who value the outdoors and their time in
it. Timberland markets products under the Timberland�, Timberland
PRO�, Mountain Athletics�, SmartWool�, Timberland Boot Company�,
Howies� and IPATH� brands, all of which offer quality workmanship
and detailing and are built to withstand the elements of nature.
The company�s products can be found in leading department and
specialty stores as well as Timberland� retail stores throughout
North America, Europe, Asia, Latin America, South Africa and the
Middle East. Timberland�s dedication to making quality products is
matched by the company�s commitment to �doing well and doing good"
� forging powerful partnerships among employees, consumers and
service partners to transform the communities in which they live
and work. To learn more about Timberland, please visit
www.timberland.com. To learn more about becoming an Earthkeeper,
visit www.earthkeeper.com.
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