Timberland Teams with Green Rubberâ„¢ to Reduce Global Tire Waste
March 31 2009 - 1:16PM
Business Wire
To combat the negative impact of global waste tire build-up, the
Timberland Company�a leading environmental steward�will launch two
new footwear collections featuring outsoles made using recycled
rubber from discarded tires. Currently, more than seven billion
tires sit in landfills worldwide, leading to one of the largest and
relatively unknown environmental issues. Through the use of Green
Rubber� proprietary and patented technologies, Timberland will help
transform waste tires into a valuable raw material.
�We are facing an unpublicized epidemic with 1.2 billion tires
being disposed in landfills every year leading to water pollution
and breeding grounds for disease-carrying insects,� said Datuk
Vinod Sekhar, CEO and Founder, Green Rubber Inc. �With Green
Rubber�s environmentally friendly technology, we can start to make
a real dent in the mountains of tires creating an environmental
blight on the planet.�
Recognizing that rubber is a valuable and reusable resource,
Timberland will be the first footwear manufacturer to commercialize
Green Rubber technology, incorporating it into the outsoles of more
than 200,000 pairs of shoes scheduled for release in fall 2009.
Using a blend of Green Rubber compound and virgin rubber compound
(for an outsole that is made up of 42% recycled tire crumb),
Timberland is able to maintain the durability and performance
characteristics of their footwear.
�We are thrilled to have found a way to support making rubber a
more sustainable resource. Green Rubber is positioned to have a
major impact on the global rubber industry; managing tire waste can
now become both a commercially viable and eco-conscious process,�
said Jeffrey Swartz, CEO, The Timberland Company. �As a company we
are committed to connecting successful commerce to environmental
responsibility, and this is a great opportunity for us to share our
commitment to sustainability with our customers.�
Green Rubber technology creates a new source of rubber compound
made from waste tires through a non-toxic, environmentally
conscious de-vulcanization process called DeLink�. This technology
converts any sulfur-cured rubber compound (including scrap rubber
from old tires) into a recycled compound which can be used on its
own or blended with virgin rubber compounds to produce a wide
variety of rubber products, like outsoles. Using waste tires as a
raw material provides the rubber industry with a cost-effective
supply of rubber and can help to reduce dependence on raw materials
that are derived from non-renewable petroleum sources. Through this
process, Timberland forecasts that the fall 2009 collections will
use 50 tons of Green Rubber material, displacing 42 tons of virgin
rubber with recycled tire rubber.
By 2012, Green Rubber intends to recycle the equivalent of more
than 200 million discarded tires every year. The company is about
to launch an aggressive expansion program as it looks to open new
manufacturing plants for its revolutionary rubber compound in the
Americas, the Middle-East, Asia and Europe.
Share Your
Voice:
Are you passionate about the outdoors and the environment?
Buying products with a lighter footprint, such as those containing
Green Rubber, is just one way for people to express their
environmental values. For more information on Timberland�s
relationship with Green Rubber and to participate in the discussion
on waste tire build up and environmental behavior change, visit the
Earthkeeper blog and let your voice be heard.
About
Timberland:
Timberland (NYSE: TBL) is a global leader in the design,
engineering and marketing of premium-quality footwear, apparel and
accessories for consumers who value the outdoors and their time in
it. Timberland markets products under the Timberland�, Timberland
PRO�, SmartWool�, Timberland Boot Company�, Howies� and IPATH�
brands, all of which offer quality workmanship and detailing and
are built to withstand the elements of nature. The company�s
products can be found in leading department and specialty stores as
well as Timberland� retail stores throughout North America, Europe,
Asia, Latin America, South Africa and the Middle East. Timberland�s
dedication to making quality products is matched by the company�s
commitment to �doing well and doing good��forging powerful
partnerships among employees, consumers and service partners to
transform the communities in which they live and work. To learn
more about Timberland, please visit www.timberland.com. To learn
more about becoming an Earthkeeper, visit www.earthkeeper.com.
About Green
Rubber:
Green Rubber Inc. is a subsidiary of the Kuala-Lumpur based
conglomerate The Petra Group. The company�s DeLink technology
provides a way of recycling waste rubber into a cost effective,
high quality rubber compound that can be used in a huge range of
new applications including tires, shoe and boot soles, hoses, mats,
sporting goods and automotive and industrial products. Green Rubber
recently received the prestigious Global Green product design award
for the company�s revolutionary recycled rubber compound. To learn
more about Green Rubber please visit www.green-rubber.com.
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