Timberland Announces Sponsorship of Green Apple Festival
March 13 2009 - 9:00AM
PR Newswire (US)
Partnership with "America's Largest Earth Day Action" to Encourage
Volunteerism and Community Service STRATHAM, N.H., March 13
/PRNewswire-FirstCall/ -- Timberland today announced that it is a
presenting sponsor of the nationwide Green Apple Festival and Earth
Day Network events over Earth Day Weekend, April 17 to 19. The
simultaneous national series of volunteer activities will be
coordinated in ten U.S. cities, including New York, Boston,
Washington DC, Atlanta, Chicago, Denver, Austin, Los Angeles, San
Francisco and Seattle. The weekend of activity and service will
culminate on Sunday, April 19 with free nighttime "Thank You
Concerts" for volunteers at popular music venues in each
participating city. In Washington DC, "Earth Day on the National
Mall" will be a free Festival, open to volunteers and the public
that will feature performances and speakers throughout the day. To
encourage the use of alternative transportation in Washington DC,
Timberland will also sponsor free pedicab rides around the National
Mall area before, during and after Earth Day Weekend.
Timberland-branded pedicabs will be free to Green Apple volunteers,
tourists and pedestrians April 15 to 21. Timberland will also
sponsor the Timberland Bike Valet at the National Mall on April 19,
which will allow Festivalgoers and Green Apple volunteers to safely
park their bicycles in a secure area. Bike riders will receive a
complimentary tune-up while they enjoy the afternoon's live music
and activities. "Timberland encourages everyone to take this
opportunity to make a difference on Earth Day, and every day," said
Theresa Palermo, Timberland's Senior Director of U.S. Marketing.
"We have always strived to be a part of the communities in which we
work and do business, and we're proud to partner with Green Apple
Festival and Earth Day Network, two organizations that have the
same appreciation for their neighbors and the environment." In
concert with its Green Apple Festival activities, Timberland will
be launching an interactive "Earthkeeper Contest" on March 30 at
http://www.timberland.com/greenapple. Participants will be asked to
submit online entries about their efforts to promote environmental
sustainability, and two winners will receive an all-expenses paid
trip and guided "eco-tour" through the forests of Darwin,
Australia. Please go to http://www.timberland.com/greenapple on
March 30 for a complete copy of the contest rules. Timberland's
sponsorship of Green Apple Festival is one example in a long
history of environmental stewardship, both in its business
operations as well as in the design of its products. Over more than
20 years Timberland employees around the world have used more than
300,000 hours of Path of Service(TM) time to take care of the
environment through individual efforts or through global service
events like Earth Day or Serv-a-palooza. The company has also
developed an industry-leading product labeling initiative using a
Nutritional Label and Green Index(TM) rating to help promote
transparency for consumers about the environmental impact of the
product they're buying. In 2008, Timberland launched its online
Earthkeeper Network (http://www.earthkeeper.com/), using social
media to engage like-minded consumers in discussion and action
related to preserving the environment. At the store level, all new
Timberland(R) retail stores are built with the environment in mind,
using recycled or reclaimed materials throughout; paints without
harmful VOCs; and other environmentally-conscious solutions. About
Timberland Timberland (NYSE:TBL) is a global leader in the design,
engineering and marketing of premium-quality footwear, apparel and
accessories for consumers who value the outdoors and their time in
it. Timberland markets products under the Timberland(R), Timberland
PRO(R), SmartWool(R), Timberland Boot Company(TM), Howies(R) and
IPATH(R) brands, all of which offer quality workmanship and
detailing and are built to withstand the elements of nature. The
company's products can be found in leading department and specialty
stores as well as Timberland(R) retail stores throughout North
America, Europe, Asia, Latin America, Africa and the Middle East.
Timberland's dedication to making quality products is matched by
the company's commitment to "doing well and doing good" -- forging
powerful partnerships among employees, consumers and service
partners to transform the communities in which they live and work.
To learn more about Timberland, please visit
http://www.timberland.com/. About Green Apple Festival Now in its
fourth year, the Green Apple Festival began in New York City as an
environmental and music event and has grown to become the country's
largest coordinated and interactive Festival dedicated to observing
and preserving the environment. From its origins in 2006 as a New
York City event, through last year's expansion to eight cities with
an overall attendance of 200,000, organizers now will present an
impactful series of community projects in ten cities to unite
individuals, families and civic leaders in making greener life
choices and stemming the tide of climate change. Green Apple
Festival was founded by executive producer Peter Shapiro and Zenbu
Media, a music media company. Since 2007, Green Apple Festival has
worked closely in partnership with Earth Day Network. Visit
http://www.earthday.net/ and http://www.greenapplefestival.com/.
DATASOURCE: Timberland CONTACT: Erica Lichtenberger, Porter
Novelli, +1-212-601-8339, ; Tiffany Shipp, Sunshine, Sachs &
Associates, +1-212-691-2800, Web Site: http://www.timberland.com/
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