Timberland PRO'S Black Series Delivers Superior Comfort and Style at Work
February 11 2008 - 7:00AM
Business Wire
Timberland PRO, an industry leader in occupational footwear, today
announced plans to apply its unique approach to innovation in the
slip-resistant market. The Timberland PRO� BLACK series will
address the specific needs of service and hospitality professionals
� combining advanced comfort and performance with Timberland style
� enabling workers to feel more confident on the job. �We developed
Timberland PRO� BLACK series using our footwear expertise and an
in-depth understanding of the needs of the end-user,� said Jim
O�Connor, director of marketing for Timberland PRO. �We�re
providing a real on-the-job footwear solution for the full time
professional working in the most demanding service environments.
And for this consumer, footwear performance and aesthetics can be
equally important elements.� The Timberland PRO� BLACK series
unites the traditional craftsmanship and quality that the
Timberland PRO name embodies, but incorporates specific
technologies that allow for safe and confident mobility in service
environments. These include: SafeGripTM sole provides lightweight
superior slip-resistance and shock absorbency on both wet and dry
surfaces. A unique tread design allows for maximum surface contact,
while well-defined leading edges and strategically positioned
grooves push liquids away from the foot Scotchgard� protector by 3M
provides extraordinary stain resistance Premium full-grain
waterproof leather creates a sleek, polished look �In developing
all Timberland PRO� products, we look to make distinct and
noticeable improvements in the performance, comfort and fit of our
footwear,� said Bob McCarthy, senior product manager for Timberland
PRO. �With Timberland PRO� BLACK series, we also recognized the
importance of style and used only the finest materials to ensure
the most professional look.� The Timberland PRO� BLACK series also
features Timberland�s exclusive PreciseFit� system; a breakthrough
technology that uses foot bed inserts to ensure optimal fit. Each
pair comes with a set of inserts of varying thicknesses, which
allows for size differences between left and right feet, creating a
customized, comfortable fit. For retailers, the PreciseFit� system
has tangible benefits � better stock position, fewer employee runs
to the stockroom and greater customer satisfaction � all of which
can dramatically improve inventory turn and increase top line
revenue growth. �We were really excited when we first heard about
Timberland PRO entering the slip-resistant category,� said Ed
Stone, president of Boot World. �Our consumers have been looking
for a premium shoe that can perform and has a fresh unique look for
their work environment. With the Timberland PRO� BLACK series, we
are able to offer our customers a real solution.� The Timberland
PRO� BLACK series promises comfort and customer satisfaction with a
30-Day Comfort Guarantee. Seven styles will be available in spring
2008, all constructed with premium leather. Men�s styles include
Mezza, Enclave, Remark and Foray, in sizes 7 - 13.5 (MSRP $80 -
$85). Women�s styles include Birchline, Parkset and Cedarbank, in
sizes 5 - 11.5 (MSRP $75 - $80). The following styles will be
available in Fall 2008. Men�s styles include Terrene and Mond, in
sizes 7 - 13.5 (MSRP $85 - $95). Women�s styles include Rosette and
Springtide in sizes 5 - 11.5 (MSRP $75). About Timberland PRO
Building on the Timberland (NYSE: TBL) heritage of craftsmanship
and quality, Timberland PRO is recognized as an industry leader in
the design, engineering and marketing of premium-quality footwear,
apparel and accessories for working professionals who require the
best comfort and protection on the job. Timberland PRO embraces the
company�s commitment of �doing well and doing good� � forging
powerful partnerships among employees, consumers and service
partners to transform the communities in which they live and work.
To learn more about Timberland PRO please visit
www.timberlandpro.com. To learn more about Timberland, please visit
www.timberland.com.
Timberland A (NYSE:TBL)
Historical Stock Chart
From Jun 2024 to Jul 2024
Timberland A (NYSE:TBL)
Historical Stock Chart
From Jul 2023 to Jul 2024