TBL Timberland Co. (The)

Timberland PRO, an industry leader in occupational footwear, today announced plans to apply its unique approach to innovation in the slip-resistant market. The Timberland PRO� BLACK series will address the specific needs of service and hospitality professionals � combining advanced comfort and performance with Timberland style � enabling workers to feel more confident on the job. �We developed Timberland PRO� BLACK series using our footwear expertise and an in-depth understanding of the needs of the end-user,� said Jim O�Connor, director of marketing for Timberland PRO. �We�re providing a real on-the-job footwear solution for the full time professional working in the most demanding service environments. And for this consumer, footwear performance and aesthetics can be equally important elements.� The Timberland PRO� BLACK series unites the traditional craftsmanship and quality that the Timberland PRO name embodies, but incorporates specific technologies that allow for safe and confident mobility in service environments. These include: SafeGripTM sole provides lightweight superior slip-resistance and shock absorbency on both wet and dry surfaces. A unique tread design allows for maximum surface contact, while well-defined leading edges and strategically positioned grooves push liquids away from the foot Scotchgard� protector by 3M provides extraordinary stain resistance Premium full-grain waterproof leather creates a sleek, polished look �In developing all Timberland PRO� products, we look to make distinct and noticeable improvements in the performance, comfort and fit of our footwear,� said Bob McCarthy, senior product manager for Timberland PRO. �With Timberland PRO� BLACK series, we also recognized the importance of style and used only the finest materials to ensure the most professional look.� The Timberland PRO� BLACK series also features Timberland�s exclusive PreciseFit� system; a breakthrough technology that uses foot bed inserts to ensure optimal fit. Each pair comes with a set of inserts of varying thicknesses, which allows for size differences between left and right feet, creating a customized, comfortable fit. For retailers, the PreciseFit� system has tangible benefits � better stock position, fewer employee runs to the stockroom and greater customer satisfaction � all of which can dramatically improve inventory turn and increase top line revenue growth. �We were really excited when we first heard about Timberland PRO entering the slip-resistant category,� said Ed Stone, president of Boot World. �Our consumers have been looking for a premium shoe that can perform and has a fresh unique look for their work environment. With the Timberland PRO� BLACK series, we are able to offer our customers a real solution.� The Timberland PRO� BLACK series promises comfort and customer satisfaction with a 30-Day Comfort Guarantee. Seven styles will be available in spring 2008, all constructed with premium leather. Men�s styles include Mezza, Enclave, Remark and Foray, in sizes 7 - 13.5 (MSRP $80 - $85). Women�s styles include Birchline, Parkset and Cedarbank, in sizes 5 - 11.5 (MSRP $75 - $80). The following styles will be available in Fall 2008. Men�s styles include Terrene and Mond, in sizes 7 - 13.5 (MSRP $85 - $95). Women�s styles include Rosette and Springtide in sizes 5 - 11.5 (MSRP $75). About Timberland PRO Building on the Timberland (NYSE: TBL) heritage of craftsmanship and quality, Timberland PRO is recognized as an industry leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for working professionals who require the best comfort and protection on the job. Timberland PRO embraces the company�s commitment of �doing well and doing good� � forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland PRO please visit www.timberlandpro.com. To learn more about Timberland, please visit www.timberland.com.