Synovus Names Liz Wolverton Head of Consumer Banking and Brand Experience
November 30 2021 - 8:00AM
Business Wire
Susan Pitts to Serve as Consumer COO
Synovus Bank today announced the naming of Liz Wolverton as head
of consumer banking and brand experience. In her expanded role
leading this new banking segment, Wolverton maintains oversight for
the company’s marketing, digital, analytics, and customer
experience functions while also assuming responsibility for the
branch network, consumer banking products and services, and mass
affluent strategy and execution.
“As the future of retail banking is rapidly changing across our
industry, marked by reduced numbers of branches, declining
transactions, higher digital utilization, increased competition,
and revenue disintermediation, Liz’s background in corporate
strategy, digital channel development, marketing, and customer
experience are valuable in leading the development of our
competitive, go-forward roadmap,” said Synovus President and CEO
Kevin Blair.
Wolverton has served as the company’s chief strategy and
customer experience officer since 2018. After joining Synovus in
2003, she has held roles in accounting and financial analysis and
was promoted to senior director of banking in 2011. She has been
named one of American Banker’s 25 Women to Watch each year since
2015.
Synovus also announced the naming of Susan Pitts as chief
operating officer for the new consumer banking segment. Pitts is
currently a retail banking executive. In her expanded role, she
will lead all aspects of retail network and sales delivery,
overseeing consumer and small business client relationship growth.
Pitts is a 36-year veteran of Synovus’ retail banking line of
business, serving in various roles from front line to retail
lending and, most recently, leading retail network operations.
Synovus Bank, a Georgia-chartered, FDIC-insured bank,
provides commercial and retail banking and a full suite of
specialized products and services, including private banking,
treasury management, wealth management, mortgage services, premium
finance, asset-based lending, structured lending, and international
banking through 283 branches in Georgia, Alabama, South Carolina,
Florida, and Tennessee. Synovus is a Great Place to Work-Certified
Company and is on the web at synovus.com, and on Twitter, Facebook,
LinkedIn, and Instagram.
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Alison Dowe Media Relations (706) 641-3781
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