You Deserve More Data. You Deserve Freedom: Will Arnett Sends Canadians a Message in New Freedom Mobile Ad Campaign
August 01 2018 - 6:00AM
Freedom Mobile today unveiled a bold new advertising campaign that
highlights the expensive pain points that consumers often
experience with their wireless service and shows Canadians that
they can get more value through Freedom Mobile.
Launching in Ontario, Alberta and B.C. markets today, the new ad
campaign is headlined by Emmy-nominated Canadian actor Will Arnett,
who acts as the champion for the average wireless consumer in
Canada. In the campaign, Mr. Arnett’s character is the unwavering
voice of truth that seeks to expose unreasonable industry practices
for data overages while demonstrating that Freedom Mobile is giving
Canadians access to the data they need to manage their mobile
lives.
“This campaign challenges the conventions of the Canadian
wireless industry by taking aim at the practices that charge
wireless users astronomical fees when they go over their data
limits,” said Paul McAleese, President, Wireless, Shaw
Communications. “Transparency means being open and honest with
customers to provide a simpler, better and more affordable wireless
experience. There are no surprise fees with Freedom Mobile — what
you see is what you pay.”
Building on the brand’s momentum since introducing its data-rich
Big Gig plans last year, Freedom Mobile is now targeting the
problems consumers face when exceeding their data limits. Data
overage fees in Canada have recently hit new levels, with prices
now reaching as much as $100/GB at some carriers. According to the
CRTC’s 2017 Communication Monitoring Report, the Canadian wireless
industry charged consumers more than $1.2 billion in excess data
fees in 20161, with certain carriers doubling their overage rates
in the time since then.
Freedom Mobile recently announced a new line-up of entry-level
price plans in July, following the launch of its popular Big Gig
plans late last year. Freedom Mobile’s Big Gig plans includes 10
gigabytes of data for just $50 a month with Digital Discount, which
allows subscribers to receive a monthly $5 discount when they opt
for Auto Pay and My Account registration. Unlimited Talk and Text
is available for an additional $10. More information on Freedom
Mobile’s plans can be found at FreedomMobile.ca/backtoschool.
Developed by Toronto-based Rain 43 — Freedom Mobile’s
advertising agency of record — the campaign launches just in time
for the back-to-school promotional season and includes a mix of
traditional radio, television and outdoor, along with digital video
and banners and social advertising.
Freedom Mobile Inc. is an indirect wholly owned subsidiary of
Shaw Communications.
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https://crtc.gc.ca/eng/publications/reports/PolicyMonitoring/2017/cmr2017.pdf
MEDIA LINKS:Video content related to Freedom
Mobile’s new ad campaign can be found at
https://frdm.mobi/2mY5z3X.
Hi-res images can be found at:
- https://frdm.mobi/2M7VV9Z
- https://frdm.mobi/2LQzbOU
- https://frdm.mobi/2LPcJpg
- https://frdm.mobi/2vqsQPE
- https://frdm.mobi/2AtTi0J
About ShawShaw Communications Inc. is a leading
Canadian connectivity company. The Wireline division consists of
Consumer and Business services. Consumer serves residential
customers with broadband Internet, Shaw Go WiFi, video and digital
phone. Business provides business customers with Internet, data,
WiFi, digital phone and video services. The Wireless division
provides wireless voice and LTE-Advanced data services through an
expanding and improving mobile wireless network
infrastructure.
Shaw is traded on the Toronto and New York stock exchanges and
is included in the S&P/TSX 60 Index (Symbol: TSX - SJR.B,
SJR.PR.A, SJR.PR.B, NYSE – SJR, and TSXV – SJR.A). For more
information, please visit www.shaw.ca
For media inquiries, please contact: Shaw
Communications Inc. Chethan Lakshman, VP, External Affairs(403)
930-8448chethan.lakshman@sjrb.ca
A video accompanying this announcement is available at:
http://www.globenewswire.com/NewsRoom/AttachmentNg/9d202fa3-9e6f-4383-af76-9b93906142f7
Photos accompanying this announcement are available at:
http://www.globenewswire.com/NewsRoom/AttachmentNg/c185cede-1d65-4d12-a480-a2bf67c7738a
http://www.globenewswire.com/NewsRoom/AttachmentNg/6cfc1a06-cd63-4ee2-8ea5-bf6dd712fabc
http://www.globenewswire.com/NewsRoom/AttachmentNg/19f39b08-c5e3-4d48-8d71-2f92b570eb5c
http://www.globenewswire.com/NewsRoom/AttachmentNg/1cb3ea7f-acf0-43b1-837f-ad7f9e48f602
http://www.globenewswire.com/NewsRoom/AttachmentNg/da421565-d9d7-44d0-a096-88f4ac15d418
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