Global News Takes Breakfast to New Heights With a National Version
of the Morning Show
Move Makes The Morning Show the Only Nationally-Broadcast
Conventional Network Breakfast Program in Canada
The Morning Show Launches Nationally on Monday, January 7th from 9-9:30am ET/PT
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TORONTO,
Dec. 12, 2012 /CNW/ - Global
News is once again redefining morning television, this time to
a national audience. After more than a year on air in Toronto, Global News is pleased to
announce that The Morning Show will be bringing its
brand of in-depth conversations and high profile interviews to all
Global stations across the country beginning Monday, January 7from 9-9:30am ET/PT.
Led by host Liza
Fromer and featuring an all-star team of energetic
broadcast professionals, The Morning Show will provide
Canadians with an informed perspective on the issues and concepts
making headlines across the country. Airing immediately following
Global News' local morning programs, the national show will move
away from the traditional newswheel format to give viewers a
thoughtful take on the stories they care most about. The Morning
Show will also continue in its tradition of engaging A-list
celebrities, politicians and experts alike in the intelligent
manner that has already set the show apart from the competition in
Toronto.
"The development of a national morning program
is an important piece in Global News' overall strategy and
represents our continued dedication to providing Canadians with the
most original and valuable news content possible," says
Troy Reeb, Senior Vice-President,
Global News and Station Operations. "We're proud to be
launching Canada's only
conventional network breakfast program, while giving viewers a show
that dovetails perfectly into our already-established local morning
news programs."
Not only does the national launch of The
Morning Show put a perfect exclamation point on Global News'
local morning news offerings across the country, but it also caps
off what has been a highly successful breakfast programming
expansion. With a total of four local shows launched in communities
across the country in the past two years, Global News now holds
Canada's largest morning show
audience in the key news-relevant Adults 25-54 demographic*. With
two more morning shows slated to launch in Montreal and Halifax early next year, Global News is
ensuring that this morning dominance will continue.
SOCIAL MEDIA LINKS:
Twitter: @MorningShowTo
@LizaFromer
Facebook: http://on.fb.me/TRfe4F
* (Source: BBM Canada PPM, Total Canada, Sep 10-Nov 11, 2012, confirmed data, A2+ &
A25-54).
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SOURCE Global Toronto