Sprint Selects Audience Acuity as its Next-Generation Enterprise Data Provider
October 02 2018 - 8:25AM
Audience Acuity today announced that Sprint (NYSE: S) has licensed
its National Consumer Database, Super Identity Graph and Business
Database solutions. Sprint has also engaged Audience Acuity’s
professional services team to integrate its data products into
Sprint’s marketing and operational infrastructure.
According to the two companies, Sprint and Audience Acuity teams
will collaborate to drive new customer acquisition in targeted
geographic areas. “Reorienting our data using a customer-centric
focus and accurately attributing behavior to carefully executed,
multi-channel activities will be crucial to our acquisition
strategy,” said Allan Samson, senior vice president, marketing,
Sprint. “We selected Audience Acuity because of their experience
implementing enterprise-wide solutions.”
Audience Acuity will also help Sprint manage consumer engagement
across devices, websites, call centers and store fronts providing
their consumers with an integrated and seamless experience. “Over
the past decade the size and complexity of the marketing ecosystem
has grown dramatically. Mobile devices, social platforms, the
Internet of Things and data fragmentation have dramatically
increased the complexity of consumer marketing. Now there is a
mandate for accurate omni-channel information to support marketing
and operational-related investment,” said Jeff Berke, CEO of
Audience Acuity.
“By curating a proprietary 23-step data science routine that
blends individually compiled information with extensive
transactional activity using a deterministic match logic, that is
validated against the United States’ most accurate identity
database, we have successfully curated a precise data asset at the
scale for the adult population in the United States,” Berke said.
“Our focus is to support Tier 1 brands. We are delighted to be
partnering with Sprint.”
About Audience Acuity
Connecting brands to consumers has never been more complicated,
or more important. In 2018, the most strategic marketing
initiatives center on three important challenges; (1) the ability
to reconcile data across the online and offline spectrums, (2)
implementing effective approaches to managing the customer journey,
and (3) identifying and attributing behavior to the event that
stimulated the activity. Audience Acuity helps brands address these
challenges by enabling omni-channel, microtargeting and engagement,
at scale.
Audience Acuity’s National Consumer Database and Super Identity
Graph contain more than 260 million adults and more than 500
million digital identities. The firms’ proprietary data science
routines blend individually compiled information using
deterministic match logic that is validated against the United
States’ most accurate identity database. Audience Acuity
complements its suite of data products with specialized marketing
services for audience activation, digital creative development,
integrated media placement and attribution analysis. Learn more at
www.audienceacuity.com or www.facebook.com/audienceacuity and
www.linkedin.com/company/audienceacuity.
Contact – Riad Shalaby, Audience Acuity,
riad.shalaby@audienceacuity.com
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