Full-year 2008 reported EPS up 3.2%; adjusted EPS up 5.0%
WINSTON-SALEM, N.C., Feb. 11 /PRNewswire-FirstCall/ -- At a Glance
-- Full-year 2008 reported EPS up 3.2 percent at $4.57; adjusted
EPS up 5.0 percent at $4.80 -- 2008 4Q reported EPS down 11.9
percent at $0.89; adjusted EPS up 10.4 percent at $1.27 -- 4Q
reported EPS includes non-cash trademark impairment charges of $145
million and an investment impairment of $33 million -- 2008
highlights: -- R.J. Reynolds, Conwood increase adjusted operating
margins -- Camel, Grizzly expand successful new styles -- R.J.
Reynolds' growth brands continue share gains -- Conwood delivers
double-digit volume growth -- RAI sharpens focus on innovation --
RAI credit raised to investment grade All references in this
release to "reported" numbers refer to GAAP measurements; all
"adjusted" numbers are non-GAAP, as defined in schedules 2 and 3 of
this release, which reconcile reported to adjusted fourth-quarter
and full-year results. Reynolds American Inc. (NYSE:RAI) today
announced fourth-quarter reported EPS of $0.89, down 11.9 percent
from the prior-year period, driven by non- cash, pre-tax trademark
impairment charges of $145 million and a long-term investment
impairment of $33 million. Adjusted fourth-quarter earnings of
$1.27 per share rose 10.4 percent. Full-year 2008 earnings were up
on both a reported and adjusted basis. Reported EPS of $4.57 was
3.2 percent higher than the prior year. RAI's adjusted earnings of
$4.80 per share in 2008 were up 5.0 percent as lower cigarette
volume and higher settlement expense were more than offset by
higher cigarette and moist-snuff pricing, increased productivity at
R.J. Reynolds and double-digit moist-snuff volume growth at
Conwood. Fourth Quarter and Full Year 2008 Financial Results -
Highlights (unaudited) (all dollars in millions, except per share
amounts; for reconciliations, including GAAP to non-GAAP, see
schedules 2 and 3) For the Three Months For the Full Year Ending
Dec. 31 Ending Dec. 31 % % 2008 2007 Change 2008 2007 Change Net
sales $2,177 $2,230 (2.4)% $8,845 $9,023 (2.0)% Operating income
Reported (GAAP) $510 $517 (1.4)% $2,052 $2,288 (10.3)% Adjusted
(Non-GAAP) 654 582 12.4% 2,460 2,353 4.5% Net income Reported
(GAAP) $258 $297 (13.1)% $1,338 $1,308 2.3% Adjusted (Non-GAAP) 370
338 9.5% 1,406 1,348 4.3% Net income per diluted share Reported
(GAAP) $0.89 $1.01 (11.9)% $4.57 $4.43 3.2% Adjusted (Non-GAAP)
1.27 1.15 10.4% 4.80 4.57 5.0% MANAGEMENT'S PERSPECTIVE Overview
"Reynolds American produced solid results in 2008," said Susan M.
Ivey, RAI's chairman, president and chief executive officer. "RAI
successfully navigated through rapidly changing conditions, both in
the economy and competitive environment, and the company's
performance testifies to the strength of its business model and
growth strategy." Ivey said that R.J. Reynolds' business model
drove adjusted earnings and margin improvements despite larger than
usual declines in cigarette volume. "They're also making great
progress with innovations like Camel Crush, Camel Snus and their
new, dissolvable products," she said. "Conwood again produced
record results and further enhanced its position as the growth
leader in the smokeless-tobacco category," Ivey said. "Our Santa Fe
subsidiary continues to build strength on its Natural American
Spirit brand, which delivered double-digit volume growth both
domestically and internationally in 2008." Ivey said that RAI's
addition of a dedicated growth and innovations organization this
year will further sharpen the focus of all its operating companies
on new products that drive profitable growth. She noted that R.J.
Reynolds' progress in developing modern smoke-free tobacco
innovations will enhance performance over time. Also in 2008, RAI:
-- Bought $207 million of RAI shares under its repurchase program;
-- Received credit rating upgrades from Standard and Poor's, and
Moody's, bringing RAI up to "investment grade"; and -- Was awarded
membership in the 2008-2009 Dow Jones Sustainability North America
Index. "2009 will undoubtedly be another challenging year for our
companies," Ivey said. "However, we have demonstrated that we are
resilient and have the strategies and resources to succeed. RAI's
initiatives to diversify our revenue stream, innovate and improve
the efficiency of our overall business are bearing fruit and will
serve us well for the long term." R.J. Reynolds "R.J. Reynolds
produced solid results for the year, despite an especially tough
first quarter," said Daniel M. Delen, chairman, president and chief
executive officer of R.J. Reynolds. "Our results demonstrate the
power of our business model and its focus on strengthening our core
cigarette business while developing innovations that satisfy
changing consumer preferences." Excluding restructuring and
non-cash trademark impairment charges, R.J. Reynolds' full-year
adjusted operating income rose 2.0 percent to $2.0 billion.
Fourth-quarter adjusted operating income increased 7.8 percent to
$528 million compared with the prior-year period. Among the
benefits in the fourth quarter was a reduction of about $35 million
in the company's tobacco settlement accruals. This reduction was
driven by a sharp decline in the Consumer Price Index (CPI), which
is a factor in determining settlement costs. Delen said that the
company's focus on continuous productivity improvement again paid
off - contributing to a 1.4 percentage point gain in the full-year
adjusted operating margin to 26.2 percent. R.J. Reynolds' full-year
cigarette volume was down 8.4 percent from the prior year compared
with an industry decline of 3.3 percent. Delen said that several
factors contributed to the company's unusually high decline. These
included intensified competitive activity in the first half and the
company's discontinuation of some cigarette styles in 2008 as part
of its efforts to reduce complexity and improve efficiency. "We
selectively reduced the number of products we sell by discontinuing
a number of low-margin and non-core brands and brand styles," Delen
said. "It's in our long-term interest to reduce operational
complexities and maximize the presence of key brands at retail."
Delen said that R.J. Reynolds' solid financial performance was the
result of the company's focus on delivering profitable growth. "To
this end, in 2008 we further refined our brand portfolio strategy,
restructured the organization to increase emphasis on innovation
and improved efficiency," he said. Refinements to the portfolio
strategy included reclassifying Kool to a "support brand" and
shifting focus to Camel's menthol styles as R.J. Reynolds' key
driver in the growing menthol category. Compared with the prior
year, R.J. Reynolds' total share of market declined 1.0 share
points to 28.1 percent, as gains on growth brands partly offset
declines on support and non-support brands. All three brand
categories continued to perform in line with R.J. Reynolds'
strategy of balancing volume and profits. The company's two growth
brands, Camel and Pall Mall, had a combined full- year share of
10.7 percent, up 0.8 percentage points from the prior year.
"Camel's share was up three-tenths of a point at 8.0 percent and
Pall Mall gained half a share point, rising to a full-year share of
2.6 percent," Delen said. Driving Camel's share growth were gains
on the brand's menthol and core styles. "Camel's menthol styles
increased 0.3 percentage points in 2008," Delen said. "This was
boosted by strong performance from Camel Crush, an innovation that
offers adult smokers the option of regular or menthol with each
cigarette." Camel's core styles were upgraded in the first quarter
of 2008, with new packaging and smoother blends. Camel streamlined
its offerings during the year by discontinuing nine non- core
styles. There were significantly higher levels of competitive
promotion in the first half. And the first-half comparison was also
negatively impacted by higher volume in the prior-year period due
to the launch of several new styles. These factors contributed to a
first-half volume decline of 6.7 percent. However, Camel saw
significant improvement in the second half, with volume declining
less than 1 percent. R.J. Reynolds expanded Camel Snus to major
metropolitan markets across the country in 2008 and is making it
available nationally in the first quarter of 2009. A smoke-free,
spitless tobacco product that comes in a small pouch, Camel Snus is
available in two styles - Frost and Mellow. "The appeal of Camel
Snus is especially strong among adult cigarette smokers, who are
using it when they can't or choose not to smoke," Delen said.
"We've learned that over time smokers use Camel Snus more
frequently as they smoke fewer cigarettes, so we believe that this
product has great potential." During the fourth quarter, R.J.
Reynolds announced that it will introduce Camel Dissolvables, a new
line of smoke-free products that fully dissolve in the mouth. These
products - Camel Sticks, Strips and Orbs - will be introduced in
lead markets beginning in the first quarter of 2009. Pall Mall,
R.J. Reynolds' other growth brand, posted strong volume and share
gains in 2008. Refinements in the brand's promotional strategy are
generating higher levels of trial and conversion. Pall Mall, a
value brand that offers more puffs per cigarette, gained half a
share point and increased volume by 20.8 percent for the full year.
Its fourth-quarter share was 3.1 percent, up 0.9 share points from
the prior-year quarter. Pall Mall has grown share every year since
it was repositioned as a value brand in 2001. Delen said that R.J.
Reynolds asked the vendor that provides retail market-share data to
R.J. Reynolds to revise its sampling model, beginning in 2009, to
better reflect the current retail environment. "As a result," he
said, "we expect to see some changes to the reported market share
of our brands, but we don't expect any significant share-trend
shifts." He noted that R.J. Reynolds' 2008 restructuring will
reduce costs throughout the company and will create a leaner
organization more intensely centered on opportunities with the
greatest potential for profitable growth. He said that cost savings
from the restructuring are already being realized. "R.J. Reynolds
continues to deliver solid performance," Delen said. "In 2008, we
further refined our strategies and streamlined our structure. Our
focus on strengthening our core business and our ability to adapt
to changing marketplace demands will serve us well as we move
ahead." Conwood "Conwood had another excellent year, posting record
profits in 2008," said William M. Rosson, who retired Feb. 1 as
Conwood's president and chief executive officer. "We increased
margins, delivered double-digit volume growth and strengthened the
powerful platform of Grizzly, our flagship brand." Excluding
non-cash trademark impairment charges, Conwood's adjusted operating
income in the fourth quarter was $99 million, up 17.5 percent from
the prior-year period. Adjusted full-year profits of $374 million
rose 8.8 percent on higher volume and pricing. Even with
investments to launch two new Grizzly styles in the first quarter,
the company's full-year adjusted operating margin was up 0.4
percentage points at 51.8 percent. The moist-snuff category's
strong momentum produced volume growth of more than 7 percent in
2008, and Grizzly captured half of all category growth. Conwood's
full-year moist-snuff volume jumped 13.4 percent to 335 million
cans on the strong performance of Grizzly, which continued to
deliver double- digit volume gains despite further narrowing of the
price gap between premium and value brands. In 2008, Conwood led
price increases in the moist-snuff value segment for the third
straight year. Conwood's price increases, coupled with higher
levels of competitive discounting and promotion, have closed the
price gap by about 50 cents a can at retail during the past two
years. "The gap has closed to about two dollars a can, and we
believe that it will close more, but we still expect to see strong
growth across the entire Grizzly family," Rosson said. "That's
because Grizzly is a high-quality product, and its growth is based
on much more than price." Grizzly's share of 23.3 percent for the
full year was 2.2 percentage points higher than its 2007 share.
With a fourth-quarter share of 24.1 percent, Grizzly ended the year
as the nation's best-selling moist-snuff brand. Gains across the
Grizzly brand family pushed Conwood's total share of shipments to
27.7 percent in 2008, up 1.7 percentage points from the prior year.
Driving Grizzly's 2008 growth was the very successful national
introduction of two new styles in the first quarter - Grizzly Snuff
and Grizzly Wintergreen Pouches. "We developed both these Grizzly
styles to create a strong presence in segments where the brand did
not compete, and the performance of both of them has been
outstanding," Rosson said. Grizzly Snuff had a full-year share of
0.9 percent and Grizzly Wintergreen Pouches captured half a share
point. Building on its pouch success, Grizzly is launching mint and
straight styles in the first quarter of 2009. With these styles,
Grizzly is establishing a strong platform in the rapidly growing
pouch market. Turning to the company's premium Kodiak brand, Rosson
said that packaging and promotion upgrades helped to moderate the
brand's volume decline in 2008 despite increased levels of
competitive promotion. "Conwood remains focused on strengthening
its position in the premium category, and it is exploring
opportunities for additional profitable growth," Rosson said.
"Conwood had another strong year in 2008," he said. "We expect to
see increased competition in 2009, but we are confident that
Conwood's many strengths position the company well for continued
success." Financial Update "I'm pleased with our 2008 performance
and the progress we made through the year," said Thomas R. Adams,
RAI's chief financial officer. "RAI's results demonstrate the
strength of our business and our total-tobacco model." "A great
example of this was R.J. Reynolds' results for the year. Despite an
8.4 percent decline in total cigarette volume, the company
increased adjusted operating income and significantly improved its
adjusted operating margin while it eliminated some low-margin and
non-core products, and continued to improve efficiency across the
business," Adams said. "Conwood's resilience was evident as well,"
he said. "Even as the price gap continued to narrow, the company
increased earnings, margins and share on the strength of
double-digit moist-snuff volume growth." In the fourth quarter, RAI
reported a pre-tax, long-term investment impairment of $33 million.
In addition, R.J. Reynolds and Conwood reported non-cash, pre-tax
trademark impairment charges. R.J. Reynolds took charges of $3
million on two non-support brands, while Conwood's charges of $142
million included $74 million on the Kodiak brand, with the
remainder primarily on loose-leaf brands. Adams said that RAI
recorded $90 million in restructuring charges in 2008. The
restructuring will generate cost savings that will grow to $55
million annually by 2011. Adams noted that RAI's strong cash flow
and balance sheet, and its conservative approach, provide financial
flexibility. Given the company's cash flow, low leverage ratio and
manageable debt maturities, RAI has no need to access the credit
markets to fund operations. At the end of the year, the company had
$2.6 billion in cash, primarily invested in short-term treasuries.
"We remain committed to returning value to our shareholders," Adams
said. In 2008, RAI maintained its annualized dividend of $3.40 per
share, and its target payout ratio of 75 percent of net income.
During the year, RAI bought $207 million of its shares under the
current $350 million share-repurchase program, which ends in April.
To preserve liquidity, RAI did not make any stock purchases in the
fourth quarter. "We expect 2009 to pose additional challenges and
opportunities," Adams said. "However, our companies have strong
core brands, innovations and productivity initiatives. Those
factors, coupled with RAI's financial strength and the commitment
of our employees and leadership teams, provide a good foundation to
sustain our success." CONFERENCE CALL WEBCAST TODAY Reynolds
American will webcast a conference call to discuss fourth-quarter
and full-year 2008 results at 9:30 a.m. Eastern Time on Wednesday,
Feb. 11, 2009. The call will be available live online on a
listen-only basis. To register for the call, please visit the
"Investors" section of http://www.reynoldsamerican.com/. A replay
of the call will be available on the site for 30 days. Investors,
analysts and members of the news media can also listen to the live
call by phone, by dialing 888-211-9963 (toll-free) or 913- 312-0377
(international). Remarks made during the conference call will be
current at the time of the call and will not be updated to reflect
subsequent material developments. Although news media
representatives will not be permitted to ask questions during the
call, they are welcome to monitor the remarks on a listen-only
basis. Following the call, media representatives may direct
inquiries to Seth Moskowitz at (336) 741-7698. RISK FACTORS
Statements included in this news release that are not historical in
nature are forward-looking statements made pursuant to the safe
harbor provisions of the Private Securities Litigation Reform Act
of 1995. These statements regarding RAI's future performance and
financial results inherently are subject to a variety of risks and
uncertainties, described in the forward- looking statements. These
risks and uncertainties include: -- the substantial and increasing
taxation and regulation of tobacco products, including the recent
federal excise tax increase, and the possible regulation of tobacco
products by the FDA; -- the possibility of further restrictions or
bans on the use of certain flavorings, including menthol, in
tobacco products, or the use of certain flavor descriptors in the
marketing of tobacco products; -- various legal actions,
proceedings and claims relating to the sale, distribution,
manufacture, development, advertising, marketing and claimed health
effects of tobacco products that are pending or may be instituted
against RAI or its subsidiaries; -- the potential difficulty of
obtaining bonds as a result of litigation outcomes; -- the
substantial payment obligations and limitations on the advertising
and marketing of cigarettes under the MSA; -- the continuing
decline in volume in the domestic cigarette industry and RAI's
dependence on the U.S. cigarette industry; -- concentration of a
material amount of sales with a single customer or distributor; --
competition from other manufacturers, including industry
consolidations or any new entrants in the marketplace; -- increased
promotional activities by competitors, including deep- discount
cigarette brands; -- the success or failure of new product
innovations and acquisitions; -- the responsiveness of both the
trade and consumers to new products, marketing strategies and
promotional programs; -- the ability to achieve efficiencies in the
businesses of RAI's operating companies, including outsourcing
functions, without negatively affecting sales; -- the reliance on a
limited number of suppliers for certain raw materials; -- the cost
of tobacco leaf and other raw materials and other commodities used
in products; -- the effect of market conditions on foreign currency
exchange rate risk, interest rate risk and the return on corporate
cash; -- declining liquidity in the financial markets, including
bankruptcy of lenders participating in RAI's revolving credit
facility and decreased availability of money market funds; -- the
impairment of goodwill and other intangible assets, including
trademarks; -- the effect of market conditions on the performance
of pension assets or any adverse effects of any new legislation or
regulations changing pension expense accounting or required pension
funding levels; -- the substantial amount of RAI debt; -- the
rating of RAI's securities; -- any restrictive covenants imposed
under RAI's debt agreements; -- the possibility of fire, violent
weather and other disasters that may adversely affect manufacturing
and other facilities; -- the significant ownership interest of
B&W, RAI's largest shareholder, in RAI and the rights of
B&W under the governance agreement between the companies; --
the expiration of the standstill provisions of the governance
agreement; and -- the potential existence of significant
deficiencies or material weaknesses in internal control over
financial reporting that may be identified during the performance
of testing required under Section 404 of the Sarbanes- Oxley Act of
2002. Due to these risks and uncertainties, you are cautioned not
to place undue reliance on these forward-looking statements, which
speak only as of the date of this news release. Except as provided
by federal securities laws, RAI is not required to publicly update
or revise any forward-looking statement, whether as a result of new
information, future events or otherwise. ABOUT US Reynolds American
Inc. (NYSE:RAI) is the parent company of R.J. Reynolds Tobacco
Company; Conwood Company, LLC; and Santa Fe Natural Tobacco
Company, Inc. -- R.J. Reynolds Tobacco Company is the
second-largest U.S. tobacco company. The company's brands include
five of the 10 best-selling cigarettes in the United States: Camel,
Kool, Pall Mall, Winston and Doral. -- Conwood Company, LLC is the
nation's second-largest manufacturer of smokeless tobacco products.
Its leading brands are Kodiak, Grizzly and Levi Garrett. Conwood
also sells and distributes a variety of tobacco products
manufactured by Lane, Limited, including Winchester and Captain
Black little cigars, and Bugler roll-your-own tobacco. -- Santa Fe
Natural Tobacco Company, Inc. manufactures Natural American Spirit
cigarettes and other additive-free tobacco products, and manages
and markets other super-premium brands. Copies of RAI's news
releases, annual reports, SEC filings and other financial materials
are available at http://www.reynoldsamerican.com/. (financial and
volume tables follow) Schedule 1 REYNOLDS AMERICAN INC. Condensed
Consolidated Statements of Income - GAAP (Dollars in Millions,
Except Per Share Amounts) (Unaudited) Three Months Ended Twelve
Months Ended December 31, December 31, 2008 2007 2008 2007 Net
sales, external $2,047 $2,097 $8,377 $8,516 Net sales, related
party 130 133 468 507 Net sales 2,177 2,230 8,845 9,023 Cost of
products sold 1,165 1,192 4,863 4,960 Selling, general and
administrative expenses 352 450 1,500 1,687 Amortization expense 6
6 22 23 Restructuring charges (1) - 90 - Trademark impairment
charges 145 65 318 65 Operating income 510 517 2,052 2,288 Interest
and debt expense 67 81 275 338 Interest income (9) (40) (60) (134)
Gain on termination of joint venture - - (328) - Other expense, net
34 3 37 11 Income from continuing operations before income taxes
and extraordinary item 418 473 2,128 2,073 Provision for income
taxes 160 176 790 766 Income from continuing operations before
extraordinary item 258 297 1,338 1,307 Extraordinary item - gain on
acquisition (1) - - - 1 Net income $258 $297 $1,338 $1,308 Basic
income per share: Income from continuing operations before
extraordinary item $0.89 $1.01 $4.58 $4.44 Net income $0.89 $1.01
$4.58 $4.44 Diluted income per share: Income from continuing
operations before extraordinary item $0.89 $1.01 $4.57 $4.43 Net
income $0.89 $1.01 $4.57 $4.43 Basic weighted average shares, in
thousands 290,533 294,178 292,445 294,385 Diluted weighted average
shares, in thousands 291,139 294,771 293,074 294,889 Segment data:
Net sales: RJR Tobacco (2) (3) $1,880 $1,950 $7,678 $7,945 Conwood
187 175 723 670 All Other (2) (3) 110 105 444 408 $2,177 $2,230
$8,845 $9,023 Operating income: RJR Tobacco (2) (3) $525 $457
$1,756 $1,940 Conwood (43) 52 232 312 All Other (2) (3) 41 35 153
142 Corporate (13) (27) (89) (106) $510 $517 $2,052 $2,288
Supplemental information: Excise tax expense $461 $482 $1,890
$2,026 Master settlement agreement and other state settlement
expense $624 $676 $2,703 $2,821 Federal tobacco buyout expense $63
$52 $249 $255 (1) Includes adjustments to the 2000 extraordinary
gain on acquisition, resulting from favorable resolution of
prior-years' tax matters. (2) All periods adjusted to reflect the
transfer on January 1, 2008, of the contract manufacturing business
into the RJR Tobacco segment from All Other. (3) All periods
adjusted to reflect the transfer on January 1, 2008, of the super
premium brands, including DUNHILL and STATE EXPRESS 555, into All
Other from the RJR Tobacco segment. Schedule 2 REYNOLDS AMERICAN
INC. Reconciliation of GAAP to Adjusted Results (Dollars in
Millions) (Unaudited) RAI management uses "adjusted" (non-GAAP)
measurements to set performance goals and to measure the
performance of the overall company, and believes that investors'
understanding of the underlying performance of the company's
continuing operations is enhanced through the disclosure of these
metrics. "Adjusted" (non-GAAP) results are not, and should not be
viewed as, substitutes for "reported" (GAAP) results. Three Months
Ended December 31, 2008 2007 Operating Net Diluted Operating Net
Diluted Income Income EPS Income Income EPS GAAP results $510 $258
$0.89 $517 $297 $1.01 The GAAP results include the following
expense (income): Restructuring charges (1) - - - - - Trademark
impairment charges 145 91 0.31 65 41 0.14 Long-term investment
impairment charge - 21 0.07 - - - Total adjustments 144 112 0.38 65
41 0.14 Adjusted results $654 $370 $1.27 $582 $338 $1.15 Twelve
Months Ended December 31, 2008 2007 Operating Net Diluted Operating
Net Diluted Income Income EPS Income Income EPS GAAP results $2,052
$1,338 $4.57 $2,288 $1,308 $4.43 The GAAP results include the
following expense (income): Restructuring charges 90 57 0.19 - - -
Trademark impairment charges 318 200 0.68 65 41 0.14 Gain on
termination of joint venture - (210) (0.71) - - - Long-term
investment impairment charge - 21 0.07 - - - Extraordinary gain on
acquisition - - - - (1) - Total adjustments 408 68 0.23 65 40 0.14
Adjusted results $2,460 $1,406 $4.80 $2,353 $1,348 $4.57 Condensed
Consolidated Balance Sheets (Dollars in Millions) (Unaudited)
December 31, December 31, 2008 2007 Assets Cash and cash
equivalents $2,578 $2,215 Short-term investments 23 377 Other
current assets 2,418 2,400 Trademarks and other intangible assets,
net 3,270 3,609 Goodwill 8,174 8,174 Other noncurrent assets 1,691
1,854 $18,154 $18,629 Liabilities and shareholders' equity Tobacco
settlement accruals $2,321 $2,449 Other current liabilities 1,602
1,454 Long-term debt (less current maturities) 4,486 4,515 Deferred
income taxes, net 282 1,184 Long-term retirement benefits (less
current portion) 2,836 1,167 Other noncurrent liabilities 390 394
Shareholders' equity 6,237 7,466 $18,154 $18,629 Schedule 3
REYNOLDS AMERICAN INC. Reconciliation of GAAP to Proforma Adjusted
Operating Income by Segment R.J. Reynolds is the second largest
cigarette manufacturer in the United States and manages a contract
manufacturing business. R.J. Reynolds' segment results have been
adjusted to reflect the January 1, 2008 transfer of the contract
manufacturing business from All Other, and the transfer of super
premium brands, including DUNHILL and STATE EXPRESS 555, to All
Other. Conwood is the second largest smokeless tobacco products
manufacturer in the United States. Management uses "adjusted"
(non-GAAP) measurements to set performance goals and to measure the
performance of the company, and believes that investors'
understanding of the underlying performance of the company's
continuing operations is enhanced through the disclosure of these
metrics. Three Months Ended December 31, 2008 2007 R.J. Reynolds
Conwood R.J. Reynolds Conwood GAAP operating income $525 $(43) $457
$52 The GAAP results include the following expense: Trademark
impairment charges 3 142 33 32 Total adjustments 3 142 33 32
Adjusted operating income $528 $99 $490 $84 Twelve Months Ended
December 31, 2008 2007 R.J. Reynolds Conwood R.J. Reynolds Conwood
GAAP operating income $1,756 $232 $1,940 $312 The GAAP results
include the following expense: Restructuring charges 81* - - -
Trademark impairment charges 176 142 33 32 Total adjustments 257
142 33 32 Adjusted operating results $2,013 $374 $1,973 $344 * RAI
and its operating companies recorded aggregate restructuring
charges of $90 million during 2008. Schedule 4 R.J. REYNOLDS
VOLUMES AND SHARE OF MARKET UNIT VOLUME (in billions): Three Months
Ended Twelve Months Ended December 31, Change December 31, Change
2008 2007 Units % 2008 2007 Units % Camel (filter styles) 5.6 5.8
(0.1) -2.5% 23.3 24.2 (0.9) -3.8% Pall Mall 2.3 1.8 0.5 30.3% 8.6
7.1 1.5 20.8% Total growth brands 7.9 7.5 0.4 5.3% 31.8 31.3 0.5
1.7% Total support brands 11.2 12.4 (1.2) -9.7% 46.6 52.0 (5.4)
-10.3% Total non- support brands 2.6 3.2 (0.6) -20.1% 11.0 14.3
(3.3) -23.3% Total R.J. Reynolds domestic 21.6 23.1 (1.4) -6.3%
89.5 97.6 (8.2) -8.4% Total premium 13.4 14.4 (1.0) -6.7% 55.9 60.9
(5.0) -8.2% Total value 8.2 8.7 (0.5) -5.6% 33.5 36.7 (3.2) -8.7%
Premium/total mix 62.0% 62.3% -0.3% 62.5% 62.4% 0.1% Industry 83.6
86.5 (2.9) -3.3% 345.3 357.2 (11.9) -3.3% Premium 60.9 61.8 (0.9)
-1.4% 251.1 259.9 (8.9) -3.4% Value 22.7 24.7 (2.0) -8.1% 94.2 97.3
(3.0) -3.1% Premium/total mix 72.8% 71.4% 1.4% 72.7% 72.8% -0.1%
RETAIL SHARE OF MARKET: Three Months Ended Twelve Months Ended
December 31, December 31, 2008 2007 Change 2008 2007 Change Camel
(filter styles) 8.1% 7.9% 0.3 8.0% 7.8% 0.3 Pall Mall 3.1% 2.2% 0.9
2.6% 2.1% 0.5 Total growth brands 11.3% 10.1% 1.2 10.7% 9.9% 0.8
Total support brands 13.3% 14.4% (1.0) 13.8% 14.7% (0.9) Total non-
support brands 3.4% 4.1% (0.7) 3.6% 4.4% (0.8) Total R.J. Reynolds
domestic 28.0% 28.5% (0.6) 28.1% 29.0% (1.0) Amounts are rounded on
an individual basis and, accordingly, may not sum in the aggregate.
R.J. Reynolds' support brands include Kool, Winston, Salem, Doral,
Capri and Misty. Industry volume data based on information from
Management Science Associates, Inc. Retail shares of market are as
reported by Information Resources Inc. Schedule 5 CONWOOD VOLUMES
AND SHARE OF SHIPMENTS UNIT VOLUME (in millions of cans): Three
Months Ended Twelve Months Ended December 31, Change December 31,
Change 2008 2007 Units % 2008 2007 Units % Kodiak 11.5 13.4 (1.9)
-13.9% 51.0 53.2 (2.2) -4.2% Other premium 0.7 0.8 (0.1) -6.5% 2.8
3.2 (0.4) -12.5% Total premium 12.2 14.2 (2.0) -13.6% 53.8 56.4
(2.6) -4.5% Grizzly 73.9 62.1 11.8 19.1% 279.6 237.0 42.6 18.0%
Other price- value 0.3 0.4 (0.1) -25.0% 1.7 2.2 (0.5) -22.7% Total
price- value 74.2 62.5 11.7 18.7% 281.3 239.2 42.1 17.6% Total
moist snuff cans 86.4 76.7 9.7 12.7% 335.2 295.6 39.5 13.4% SHARE
OF SHIPMENTS: Three Months Ended Twelve Months Ended December 31,
December 31, 2008 2007 Change 2008 2007 Change Kodiak 3.7% 4.4%
(0.7) 4.0% 4.4% (0.4) Total premium 4.0% 4.6% (0.6) 4.3% 4.7% (0.4)
Grizzly 24.1% 21.9% 2.2 23.3% 21.1% 2.2 Total price- value 24.2%
22.1% 2.1 23.4% 21.3% 2.1 Total Conwood 28.2% 26.7% 1.5 27.7% 26.0%
1.7 Amounts are rounded on an individual basis and, accordingly,
may not sum in the aggregate. Share data for total moist snuff
based on distributor reported data processed by Management Science
Associates, Inc. DATASOURCE: Reynolds American Inc. CONTACT:
Investor Relations: Morris Moore, +1-336-741-3116; Media: Seth
Moskowitz, +1-336-741-7698, both of Reynolds American Inc. Web
site: http://www.reynoldsamerican.com/
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