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Bank One Renames South Street to Celebrate Southwest's Arrival in Philadelphia Newest Philly Flier Set to Take-Off May 9 WILMINGTON, Del., May 3 /PRNewswire-FirstCall/ -- Bank One welcomes Southwest Airlines to Philadelphia by renaming historic South Street for a day in honor of Philly's newest flier. Today, 1st District Councilman, Frank DiCicco, Bank One officials and Southwest Airlines representatives were onboard to rename the famous corner of South and 4th Streets "Southwest Street" and "Bank One Avenue," marking the first time South Street has been renamed since 1853. (Logo: http://www.newscom.com/cgi-bin/prnh/20030116/NYTH053LOGO ) Southwest Airlines will begin service to and from Philadelphia International Airport May 9, with daily nonstop service to Chicago (Midway), Las Vegas, Orlando, Phoenix, Providence and Tampa Bay. Philadelphians have another reason to smile thanks to Southwest Airlines and Bank One. The Southwest Airlines Rapid Rewards Visa* Signature card enables them to turn everyday purchases into Award travel for their next Southwest flight from Philadelphia. "Bank One is thrilled to help welcome Southwest to Philadelphia," said Hugh Bleemer, executive vice president for Bank One card services division. "Renaming South Street combines the new excitement of Southwest with one of Philadelphia's historical tourist destinations." "Southwest Airlines is excited to be part of the Philadelphia community," said John Lindo, Philadelphia marketing manager for Southwest Airlines. "We look forward to offering Philadelphians a low-fare, high-quality travel experience as we continue to expand our service throughout the coming months." Effective July 6, 2004, Southwest will begin 14 additional daily nonstop flights to the following cities: Fort Lauderdale/Hollywood, Houston Hobby, Los Angeles International Airport, Manchester, New Orleans, Raleigh/Durham, Tampa Bay and West Palm Beach. Shop On Southwest Street The celebration continues and consumers are invited to shop on "Southwest Street" Tuesday, May 4. All "Southwest Street" visitors can also enter a drawing May 4 for their chance to win a pair of roundtrip tickets to anywhere Southwest Airlines flies. There is no purchase necessary to enter the drawing and the full promotion details will be available at the corner of South and 4th Streets. Southwest Airlines Rapid Rewards Visa Signature cardmembers and those consumers who visit "Southwest Street" to pick up a credit card application will receive special offers from participating South Street stores located between 3rd and 5th streets. Bank One representatives will be on hand at the corner of "Southwest Street" and "Bank One Avenue" (South and 4th Streets) to distribute credit card applications. The fun doesn't stop there. The Southwest van will also be delivering free goodies on "Southwest Street" from 6-10 p.m. May 4. By using their Southwest Airlines Rapid Rewards Visa Signature card, Philadelphians can earn Award travel even faster to fly from Philadelphia to Southwest destinations across the country. Southwest Airlines Rapid Rewards Visa Signature cardmembers earn two Reward Dollars for every dollar in Southwest purchases. In addition, Signature cardmembers receive the following benefits: -- One Reward Dollar for every dollar in everyday purchases. -- One Rapid Rewards Credit for every 1,200 Reward Dollars earned. -- After earning 16 credits in 12 consecutive months, receive an automatic roundtrip Award valid to any of the destinations Southwest Airlines serves. -- Limited blackout dates and no seat capacity restrictions for Award travel. -- Low annual fee. -- Zero liability for unauthorized purchases. Southwest Airlines Rapid Rewards Visa Signature cardmembers also receive emergency card replacement, personal concierge service, 24-hour roadside dispatch, $1 million travel accident insurance, auto rental insurance coverage, purchase security and travel and emergency assistance. To apply for the Southwest Airlines Rapid Rewards Visa Signature card, visit http://www.southwest.com/visa or call 800-SWA-VISA. To upgrade an existing Southwest Airlines Platinum Visa card to the Signature card product, call 800- 792-0001. In recent months, Southwest Airlines (NYSE:LUV) topped the monthly domestic enplaned passenger rankings. The airline currently serves 59 airports in 58 cities in 30 states. Based in Dallas, Southwest currently operates 2,800 flights a day with a fleet of 389 Boeing 737s with an average age of nine years -- one of the youngest pure jet fleets in the domestic airline industry. Bank One Corporation is the nation's sixth-largest bank holding company, with assets of $320 billion. Bank One currently has more than 51 million credit cards issued, making it the largest Visa card issuer in the world. Bank One offers a full range of financial services to large corporate and middle market commercial customers and retail consumers. This press release and additional information can be found on the Web at http://www.bankone.com/ . *Visa is a registered trademark of Visa U.S.A. http://www.newscom.com/cgi-bin/prnh/20030116/NYTH053LOGO http://photoarchive.ap.org/ DATASOURCE: Bank One Corporation CONTACT: Juliette Ballak of Bank One, +1-302-282-1696, ; Taryn D'Ambrogi, +1-415-984-6177, , or Ross Jacobs, +1-404-879-9155, , both of Ketchum Web site: http://www.bankone.com/ http://www.southwest.com/visa

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