Sony, Bank One Launch Sony Card
February 24 2004 - 9:00AM
PR Newswire (US)
Sony, Bank One Launch Sony Card National Ad Campaign Supporting
Sony Card to Launch Feb. 26 WILMINGTON, Del., Feb. 24
/PRNewswire-FirstCall/ -- Sony Corporation of America and Bank One
today announced the launch of the new Sony Card, a versatile
rewards credit card that gives consumers numerous opportunities to
earn Sony rewards with everyday purchases. The card launch will be
supported by a national advertising campaign that will be unveiled
Feb. 26. (Logo:
http://www.newscom.com/cgi-bin/prnh/20030116/NYTH053LOGO ) The
multi-year alliance between one of the world's best brands and the
world's largest issuer of Visa credit cards was created with Sony
enthusiasts in mind. Whether it is music, movies, gaming, computers
or electronics, there is something for everyone seeking more
excitement from credit card rewards. "We make it a priority to
provide our customers with ongoing opportunities to experience the
breadth of Sony, which is why we chose Bank One to re-launch this
versatile rewardscard program," said Emily Susskind, president,
Broadband Services Company, Sony Corporation of America. "The Sony
Card enables us to further connect with our loyal customers to
deliver both state- of-the-art products and experiences." "We
expect thisto be a very successful relationship, given Sony's
strong global presence, as well as its innovative spirit," said Tom
Kerwin, executive vice president for Bank One's card services
division. "Sony touches consumers' daily lives in countless ways,
which is why the Sony Card will become a 'must have' Visa card."
Scoring Rewards Cardmembers will earn a variety of rewards with
purchases: -- Triple points for every dollar in card purchases
spent on Sony products (including Sony CDs, DVDsand games)
purchased directly from Sony (both online at sonystyle.com and at
Sony Style store retail outlets) and from Sony authorized
retailers. -- Eight points for every dollar spent on the card for
purchases at sony.com/mysony . -- One point for every dollar spent
in other card purchases including everyday purchases and recurring
payments. Cashing Them In Cardmembers may choose to redeem their
rewards in three convenient ways: -- Online -- Cardmembers can go
online and view their point balance and redemption history, as well
as redeem points for Sony merchandise with just a click of the
mouse. -- Phone -- Cardmembers may call Sony's toll-free number,
877-718-SONY (7669), to redeem their points from 8 a.m. - midnight
EST, seven days a week. -- Purchase Credit -- Cardmembers who
purchase a Sony product from an authorized Sony retailer may apply
all or a portion of their points toward the total product purchase
price or a portion of the price simply by completing the Sony Card
Points/Credit Request form, which will be available online.
Cardmembers will also enjoy a low introductory rate and no annual
fee, as well as complimentary ticket protection,which covers them
in case they can't attend concerts, shows or sporting events. The
national advertising campaign will feature the Sony Card -- which
sports a blue-hued translucent stripe -- through which consumers
can envision their everyday purchases turning into Sony rewards.
While the TV and print executions feature the more aspirational
items that can be redeemed through the program -- home theater
systems, large screen TVs, AIBO entertainment robot and digital
cameras -- other program communications highlight the fact that
there are many products and services that require as little as
1,000 points for redemption. Sony and Bank One are currently
converting hundreds of thousands of cardmembers from the Sony
portfolio, previously with anotherissuer, to the Sony Card program
with Bank One. For additional information about the new Sony Card,
visit bankone.com/sonycard or call 877-717-SONY (7669). Sony
Corporation of America, based in New York City, is the U.S.
subsidiary of Sony Corporation, headquartered in Tokyo. Sony is a
leading manufacturer of audio, video, communications, and
information technology products for the consumer and professional
markets. Its music, motion picture, television, computer
entertainment, and online businesses make Sony one of the most
comprehensive entertainment companies in the world. Sony's
principal U.S. businesses include Sony Electronics Inc., Sony
Pictures Entertainment, Sony Music Entertainment Inc., and Sony
Computer Entertainment America Inc. Sony recorded consolidated
annual sales of over $62.3 billion for the fiscal year ended March
31, 2003, and it employs 161,100 people worldwide. Sony's
consolidated sales in the U.S. for the fiscal year ended March 31,
2003, were $20 billion. Bank OneCorporation is the nation's
sixth-largest bank holding company, with assets of more than $325
billion. Bank One currently has more than 50 million credit cards
issued, making it the largest Visa card issuer in the world. Bank
One offers a full range of financial services to large corporate
and middle market commercial customers and retail consumers. This
press release and additional information can be found on the Web at
http://www.bankone.com/ .
http://www.newscom.com/cgi-bin/prnh/20030116/NYTH053LOGO
http://photoarchive.ap.org/ DATASOURCE: Bank One Corporation
CONTACT: Juliette Ballak of Bank One, +1-302-282-1696, , or Lisa
Gephardt of Sony Corporation of America, +1-212-833-6826, Web site:
http://www.bankone.com/ http://bankone.com/sonycard
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