Higher One Announces OneAccount Premier
July 29 2011 - 1:42PM
Business Wire
Higher One, Inc., a technology and payment services company,
announces OneAccount Premier for college students. The new
OneAccount Premier builds upon the OneAccount suite of products,
which includes the OneAccount and the OneAccount Flex, all FDIC
Insured, no minimum balance checking accounts offered through
Higher One’s banking service provider, The Bancorp Bank.
When asked by Higher One about their banking needs, college
students answered that they want to be treated with more attention
and want access to advanced tools to bank responsibly and securely.
In response, Higher One created the new OneAccount Premier, which
offers best-in-class features including elite-level customer care,
personalized cash back rewards and a new interactive budgeting tool
called “BUD-JET”. OneAccount Premier customers can:
- Create a budget and personal savings
goal
- Measure their own success through a
“Financial Fitness Score”
- Monitor cash flow by categorizing and
viewing spending habits in an interactive way
- Receive tips from Financial Literacy
& Consumer Advocacy expert Mary Johnson
Through direct interaction, Higher One has found that students
pursuing higher education today vary widely in age and background,
and so their banking needs vary. The OneAccount, used by more than
1.7 million college students across the U.S., includes features
that make life easier in college and beyond. The value of the
OneAccount suite of products includes a number of ways to exempt
account holders from standard fees charged by most banks, offering
all students an attractive alternative to the accounts that larger
banks offer, including no requirement to pre-qualify. Standard
among the student-focused accounts are features such as mobile text
alerts, unique deposit technologies and protection with the
MasterCard® Zero Liability policy.
“Higher One has always introduced products that offer students
more choice and our products continue to evolve based on customer
feedback. We developed this offering as we observed that large
banks are shifting away from student-focused services,” said Miles
Lasater, Chief Operating Officer and Co-Founder of Higher One. “We
believe OneAccount Premier strikes the right balance between
treating our segment of savvy customers with the premium level
service they deserve and also providing appealing, practical
budgeting tools.”
Higher One is committed to increasing financial literacy among
students and has dedicated resources to this effort. These include
its Financial Intelligence product offering which is an online
financial literacy course for schools, the Financial Literacy
Counts grant program which provides funding for schools to run
money management classes, and a dedicated financial literacy
resource on staff. For more information visit the student blog on
financial literacy at oneforyourmoney.com.
The OneAccount Premier will be available this fall for students
at participating Higher One partner colleges and universities
across the country.
About Higher One
Higher One Holdings, Inc. (NYSE: ONE) is a leading company
focused on helping college business offices manage operations and
providing enhanced service to students. Through a full array of
services from refunds, payments, electronic billing, payment plans
and more, Higher One works closely with colleges and universities
to ensure students receive Financial Aid refunds quickly, can pay
tuition and bills online, make on-campus and community purchases
and learn the basics of financial management.
Higher One provides its services to approximately 5.5 million
students at distinguished public and private higher education
institutions nationwide. More information about Higher One can be
found at HigherOne.com.
Banking services provided by The Bancorp Bank, Member
FDIC The Easy Refund Card Debit MasterCard® is issued by The
Bancorp Bank pursuant to license from MasterCard International
Incorporated. The card is administered by Higher One, Inc. ©
2011 Higher One, Inc. All Rights Reserved. MasterCard is a
registered trademark of MasterCard International Incorporated. All
other names and logos are owned by their respective owners.
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