Olo Expands Borderless Availability to All Brands on Serve
January 18 2024 - 9:00AM
Business Wire
Tax Exempt for Catering+ and Pay at Table
capabilities among the new features launched this quarter to help
brands drive more revenue and create a seamless guest ordering
experience
Olo Inc. (NYSE:OLO), a leading open SaaS platform for
restaurants, today announced the expansion of Borderless, Olo’s
seamless guest account and checkout functionality, to all customers
on Serve, enabling more restaurants to meet the online ordering
expectations of today’s digital guests. Additional product
enhancements were released this quarter across all three product
suites, Order, Pay, and Engage, to help brands unlock new revenue
streams, encourage guest engagement, and simplify the ordering
experience.
Previously available to Olo Pay customers exclusively,
Borderless is now accessible to all Olo customers who use its
white-label ordering interface Serve, a fully responsive web
experience designed to optimize the UX for guests on any device.
This accessibility allows a broader range of restaurant brands to
provide a passwordless and convenient sign-in and seamless checkout
experience for their guests. By enabling guests to save their
information on file across the entire network of Olo restaurants
who use Borderless, there is an expedited checkout process for
guests, and it has already proven to help brands increase guest
account sign-ins, grow expected order frequency, and improve
checkout conversion rates by up to 7.5%.
“Offering Borderless to a broader set of Olo customers unlocks a
massive opportunity not only for Olo but for all of our customers,”
said Jo Lambert, Chief Operating Officer at Olo. “This expansion
will allow guests to experience the benefit of a passwordless
account across a larger network of restaurant brands, providing
them with the seamless checkout experience they expect on digital
transactions, while increasing basket conversion and ultimately
driving digital sales for our customers. The extension of
Borderless along with the other cutting-edge solutions announced
this quarter are critical to our mission of enabling Hospitality at
Scale™ as we continue to meet the evolving needs of our customers
and their guests.”
Additional product enhancements introduced this quarter include
Tax Exempt for Catering+, which opens access to a critical guest
base to drive additional revenue, and split check capabilities
along with guest survey integration for Pay at Table to streamline
the checkout experience and track guest feedback
instantaneously.
- Purpose-built to help brands tap into the 1.7M registered
tax-exempt organizations in the U.S., Olo's Tax Exempt for
Catering+ feature now has the ability to recognize and
authenticate tax-exempt status within the Olo Dashboard, allowing
restaurants to authorize status, validate expiration dates, apply
appropriate pricing, and complete catering orders for that crucial
segment.
- Additionally, Olo introduced enhancements to its Pay at
Table solution. Guests in larger parties can now easily split
their bills, providing an easier checkout experience while enabling
quicker table turns and higher tip averages for servers. Customers
using Olo’s Sentiment solution can now also integrate with Pay at
Table to trigger post-transaction surveys and receive real-time
feedback on the guest experience.
To learn more, check out Olo’s product release video by visiting
https://www.olo.com/quarterly-release/winter-2023 and request a
demo here: https://www.olo.com/contact/sales.
About Olo
Olo Inc. (NYSE: OLO) is a leading open SaaS platform for
restaurants that enables hospitality at every guest touchpoint.
Millions of orders per day run on Olo’s on-demand commerce engine,
providing restaurants a single source to understand and serve every
guest from every channel, whether direct or third-party. With
integrations to over 300 technology partners, Olo customers can
build personalized guest experiences in and outside of their four
walls, utilizing one of the largest and most flexible restaurant
tech ecosystems on the market. Over 600 restaurant brands trust Olo
to grow their sales, do more with less, and make every guest feel
like a regular. Learn more at olo.com.
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